Insight, the purpose of listening to our audiences

The fruit of meticulous observation of your audiences’ behaviors, aspirations and codes, insight is that revelation that allows you to grasp in depth what makes them tick.

Many models consider data alone as an insight. Yet the social, economic and ecological context plays a central role in understanding our audiences. Their choices, career paths and expectations are strongly influenced by context. In other words, what’s going on around them and in their personal lives.

An insight is more than just a statistic. It’s an essential, often unexpected truth, which crystallizes the desires and frustrations of our target audiences at a given time. Once decoded, it becomes the key to engaging audiences in a genuine dialogue about their real concerns. The company needs to appropriate the insight by associating it with its areas of expression, thus enabling it to angle its value proposition in a relevant way.