Old El Paso gets a (surprising) brand muse

Almost a year ago, during the Loewe fashion show, Léna Situations was approached by the Old El Paso brand, who offered her the chance to become its muse. The happening began with a video of the content creator declaiming her love for the brand’s products.

What started out as a joke has now turned into a serious collaboration!

The result: a film in which Léna appears as a real girl boss in the Old El Paso offices, to introduce a new consumer ritual: the “Fajita Friday” as “Head of Vendredi”. A completely unexpected campaign for the brand, which combines fashion and cuisine to create an original atmosphere full of humor, but which remains very consistent with the worlds of the influencer and the brand.