About us

Who likes silos?

We don’t.

We acknowledge that nuance is a strength.

That complex is beautiful.

This is why we’re going against the grain: while most agencies are engaged in a process of industry compartmentalization  and work standardization,

we’re holding on to the time-tested belief that unique challenges  call for unique responses.

In our day-to-day work,  we’re driven by our keen awareness of our own responsibility and purpose.

We believe that, more than ever, communication must recreate meaning and engagement.

Accordingly, we shape corporate, marketing,  and employer brands alike

to ensure that communication connects and engages.

The bottom line?

Maximizing the positive impact

ON THE BUSINESS, STAKEHOLDER EXPERIENCE,  AND SOCIETY AS A WHOLE.

The early bird
catches the worth.

Since our creation in 1989, we’ve always been digital pioneers. Our ingrained focus on emerging technology and use cases has always driven us to take the road less travelled and move from best practices to next practices. To this day, this legacy as pathfinders still shapes our mindset, work, and identity.

1989

1998

2000

2005

2007

2009

2011

2012

2014

2018

2023

2024

Foundation of tequilarapido in France — a creative and avant-garde agency from the outset, industry- and channel- agnostic, but eager for new trends, uses and innovations.

Launch of the first corporate website for Degrémont, a subsidiary of the ENGIE Group. This project marked a strategic turning point, as we anticipated the pivotal role of digital technology in business transformation.

Creation of the first website for a CAC40 listed company, elevating tequilarapido to the forefront as a pioneer digital agency, and turning it into a preferred partner for major international groups and brands.

Birth of Dusens Group, materializing the agency’s full pivot to digital and consolidating its expertise in digital transformation.

A rise in the agency’s blend of creative and technological expertise to enhance business performance, notably through the pioneering integration of social marketing expertise and content creation through detailed analysis of customer journeys, data and user behaviors.

Establishment of Allegorie in Algeria. Quickly becoming a market leader, the agency embodies a new model: a 360 consultancy with a digital mindset, dedicated to high-growth companies and brands.

Creation of Tada Research, a digitalized marketing research institute that bolsters the group’s strategic directions with key insights such as market entry data, consumer studies, and performance monitoring.

Launch of Fifty 4 Media, a specialized media planning and buying consultancy, which rapidly emerged as a market leader thanks to its agile performance measurement and original partnerships with key media outlets.

Foundation of Sixty2 Production, known for its international format productions like Master Chef and for creating highly successful proprietary formats that combine TV broadcast and digital amplification.

Launch of Jow Radio, the number one 100% digital radio in North Africa. More than just a radio station, Jow has become an engaging youth-oriented social platform with a bold editorial line and an innovative publishing model.

Opening of Dusens Advisory in Abu Dhabi, reinforcing the group’s unique positioning and model as a bridge between Europe, Africa, and the Middle East. This step underscores the group’s commitment to nurturing growth at the crossroads of these three continents.

All entities unite under the DUSENS brand to consolidate a unique model focusing on agility and innovation, and most importantly, to amplify our purpose : to create trust, engagement, and growth that truly make sense for individuals, businesses, and the whole society.