When Lacoste supports its favourite muse
After Novak Djokovic’s knee injury forced him to abandon Roland Garros this year, the Lacoste brand took the opportunity (in spite of itself) to send a powerful message: it published its logo on Instagram, with a bandage on one of its legs. Wounded, but stronger than ever, Lacoste committed itself to its muse through this post, showing its support and dedication. The brand is adapting to today’s culture, which increasingly emphasizes a human, benevolent aspect in both its muses and its employees. The hashtag #TeamLacoste reinforces this idea. Getting a foothold in the social media world, which is saturated with brands each more creative than the last, is becoming very complex these days. With this kind of post, Lacoste is making its mark, simply and effectively.
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