tequilarapido becomes Dusens Group

Nice, 1st July 2024

2 min

A new name and new ambitions for the independent communications consultancy group, present in Europe, Africa and the Middle East.

Download the press release

Dusens Group consolidates its position as a global player by bringing together under a single brand its 240 employees and 5 entities: tequilarapido, Allegorie, Fifty 4 média, Tada Research and Dusens advisory.
Dusens Group boasts 35 years of multi-sector experience in 5 areas of expertise: Consulting, Branding, Digital, Growth and Innovation.

To mark its 35th anniversary, tequilarapido is changing its name to Dusens Group. A single brand under which the 5 entities and their 240 employees in Europe, Africa and the Middle East will now be unified. A consolidation that embodies 35 years of experience and new ambitions that make the creation of commitment the driving force behind growth.

Our new name highlights three convictions that underpin our vision and diﬀerentiation in the communications consulting business: to make the commitment of our customers’ stakeholders a priority growth driver, to maintain our entrepreneurial vivacity to remain agile and pioneering in supporting our customers’ strategic challenges, and finally to reinforce our sense of openness through our partnerships with the academic, scientific and associative worlds to continually enrich our know-how and innovation.

Toufik Lerari

Chairman of Dusens Group

A consulting agency model to meet our customers’ challenges

Building on its multi-sector collaborations with world-class companies (ENGIE, Renault Group, Nexans, Vinci, Bouygues, BNP Paribas…), Dusens Group intends to reinforce a consulting model that opens up communications (corporate, commercial and internal) to gain in coherence and serve its customers’ strategic challenges more persistently and eﬀectively.

The exponential amplification of information, devices and campaigns is a complexity that increases costs for the company without increasing value for its stakeholders. For our customers, our model centered on digital innovation and stakeholder engagement brings greater agility and solutions in the face of transformations in markets and uses

Iris Bensimon

Director of Strategy

A long history at the service of companies’ digital transformation

Founded in 1989 and a pioneer in digital communications consulting, the agency has made a name for itself in Europe by supporting prestigious companies and brands in their development and strategic transformation projects.
From 2009, with the creation of Allégorie in Algeria, the opening up to the international market and the broadening of the scope of expertise accelerated (advertising, media buying, production and marketing research), making Allégorie the first integrated communications group in North Africa.
The opening of Dusens Advisory in the United Arab Emirates in 2023 strengthened a unique foothold and positioning on three continents.

The Middle East is undergoing a rapid transformation, with Europe and North Africa maintaining strong cultural and economic ties. Between the three continents, we find a strategic space from which new growth models are already emerging in many sectors: Environment, Defense, Transport, Energy, Technology, Culture, Finance… France has a privileged role to play here, and communication plays an essential part, to which we actively contribute.

Mimi Ferhat

Managing Director

Dusens Group – Key Figures :

35 years of multi-sector experience: Energy, Mobility, Healthcare, Finance, Industry, Luxury Goods, Retail…
20 years with the Renault group and 24 years with the Engie group.
240 employees on 3 continents, actively combining complementary cultures and expertise.
90% of customers with international business.
4,200 digital solutions for corporate and business transformation and internal engagement.
3,500 advertising campaigns based on precise data and insights.
640 commercials broadcast on TV and amplified on multiple digital channels.
280 brand, service or product identities created over the last 15 years.
120 awards and distinctions for successful long-term collaborations.