SBM
Global overhaul of the social media strategy of the Casinos of Monte-Carlo
Embodiment of the positioning of the two casinos in the group through unique editorial lines and a strategic translation on their social platforms
Expertises : Advisory, Brand content, Social Media
The challenge
Create a new territory of expression that values the unique experience of gaming in Monaco, addressing audiences with different expectations and emotions. All while taking into account the regulations surrounding the communication of gambling.
Our approach
Analysis of the specific universes of each casino to develop a strategy around distinct yet complementary positioning. The Casino Monte-Carlo, with its refinement, embodies “Go all in,” while the Casino Café de Paris, vibrant and dynamic, expresses itself through “Celebrate your games.” These two strong and distinct visual identities are directly translated into the content strategy on social media, where they engage their respective communities and enhance the attractiveness of both establishments.
About the brand
The Société des Bains de Mer in Monaco is a company controlled by the Monegasque State, founded by sovereign ordinance of Prince Charles III of Monaco in 1863. It currently manages numerous assets in luxury hospitality and leisure in the principality, including world-renowned casinos.
