RENAULT GROUP
Red thread Social Media
Since 2019, DUSENS has been supporting Renault Group in the strategic and operational management of its corporate social media communication, at the group level and connecting with its entities. The goal: to support the strategic transformation of the Group by promoting new mobility, the industrial and societal commitments of Renault Group, through a coherent, engaging, and innovation-oriented social media presence that has an impact.
Expertises : Advisory, Social Media
The challenge
How to bring forth a strong and differentiating group vision on saturated platforms, while valuing the plurality of brands and expertise within Renault Group?
The challenge was to build an embodied corporate narrative capable of engaging, accompanying, and uniting all stakeholders (employees, talents, investors, journalists…) around the Renaulution: the strategic transformation plan of the group led by Luca De Meo.
Our approach
We have implemented comprehensive support, combining a clear annual editorial strategy aligned with the group’s key moments, an optimized publication calendar by platform (LinkedIn, Instagram, X, YouTube), content creation (motion design, interactive stories, educational carousels, video capsules), social listening & monthly reporting to refine formats and messages.
All of this is through proprietary content, created and designed to embody a vision, stimulate interaction, and strengthen Renault Group’s position as a European industrial reference.
About the brand
Historical builder and pioneer of innovation, Renault Group is reinventing itself today around a more sustainable, more technological, and more human model.
Through its brands, its industrial sites, its innovations in AI or electrification, the Group embodies a new French industrial ambition, focused on social, environmental, and economic impact.
