Tequilarapido celebrates Mediterranean art of living at Nice’s Gare du Sud for Gruppo Iera (IT Italian Trattoria)
Nice, 13 July 2023
4 min
Creation by tequilarapido of the communication concept and the 360° launch campaign, including the website https://mediterraneo-nice.com, social media, mobile programmatic advertising, outdoor displays, and all visual materials for Mediterraneo — the new venue infused with Mediterranean spirit!
Gruppo Iera, a family-owned business renowned for its expertise in Italian dining (IT Italian Trattoria and Strada), has chosen the communication agency tequilarapido to launch its new concept in Nice: Mediterraneo, opening to the public on Monday, July 17.
The Mediterranean art of living is setting up in the heart of the Libération district, inside the historic Gare du Sud, an iconic landmark of the city. This new venue has a special ambition: offering far more than just a culinary experience with concerts, exhibitions, family activities, cooking and dance classes, and more.
A first campaign to share and savor the Mediterranean !
A sunny, friendly, vibrant, diverse, and characterful campaign… just like the Mediterranean itself! To embody the personality of this new venue, the agency playfully twists traditional proverbial language to highlight the unique blend of modernity and authenticity that defines Mediterraneo. This diversity is also reflected in the visuals and typographic choices, which evoke the golden age of the French Riviera. This is the first campaign for Mediterraneo, with the ambition to expand the concept beyond Nice.
To bring our new concept Mediterraneo to life, we needed to express the richness and diversity of Mediterranean culture. Tequilarapido delivered exactly that, supporting us as a 360° agency and infusing Mediterraneo with sunshine, conviviality, and character through its creative concept. A true Mediterranean campaign!
Julien Oheix
Chief Brand Officer of Gruppo Iera
The system includes:
A series of visuals and taglines to illustrate the venue’s diversity
A local 360° launch campaign:
- Print billboards (Nice tram shelters)
- Digital screens (Nice and Cannes train stations)
- Press ads in ELLE magazine
- Mobile programmatic advertising
A social media and influencer campaign
A website (landing page) as the concept’s showcase: https://mediterraneo-nice.com
Campaign credits:
Client: Julien Oheix, Chief Brand Officer of Gruppo Iera
Agency: tequilarapido
Art Direction: Donna di Stefano
Copywriting: Alexandre Foucray
Social Media: Maéva Ferreri and Mehdi Dahmani
Media Manager: Caroline Gauci
Account Director: Ambre Boccara
Business Director: Sophie Gustinelli Cathelin
Project Manager: Laurine Ayach
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
