ADEO

ADEO, a leader in retail in France and internationally, is facing a significant challenge: despite its business strength, its reputation in the field of tech and innovation still needs to be built. In a sector where the battle for tech talent is fierce and where digital giants impose their standards, the group needed to assert a strong positioning to attract the best profiles, engage its internal teams, and support its business development. The challenge: to become the tech leader in retail by giving real visibility to its digital expertise.

Dusens Group designed and created Positive Tech, a digital platform dedicated to ADEO’s tech universe, a true hub of modern, contributory, and inspiring content. We handled the entire UX/UI process: structure, moodboards, desktop and mobile wireframes, UI mockups, functional specifications, and graphic guidelines. The goal: to embody the ADEO Tech promise, unite internal initiatives, and elevate the group’s digital expertise among its target audiences (developers, engineers, AI experts, open-source enthusiasts).

ADEO is one of the global leaders in retail specialized in home improvement, present in more than 20 countries with brands such as Leroy Merlin, Brico Dépôt, and Weldom. With over 150,000 employees and a deep-rooted presence in European and international markets, the group is developing a strong ambition in the field of digital and tech, with the aim of becoming a reference player in digital transformation in its sector.