Nexans
Perspectives Magazine: Experience redesign
Create a branded medium to embody Nexans’ strategic vision, promote its expertise and assert its key role in sustainable electrification through an immersive, editorialized digital experience.
Expertises : Advisory, Branding, Digital, Innovation
See the websiteThe challenge
The Perspectives section, integrated into the Nexans.com website, aims to showcase the Group’s expertise through a differentiating, high value-added digital experience.
Our approach
To embody Nexans’ strategic vision, we have designed a section conceived as a genuine brand medium. Its magazine format highlights the Group’s expertise, its view of the sector’s challenges and its ability to anticipate the major changes in electrification. Perspectives thus becomes an editorial platform in its own right, serving Nexans’ leadership.
About the brand
For more than a century, Nexans has played a major role in the electrification of the world. The Group designs and manufactures innovative cable systems and services through four main activities: PWR-Transmission, PWR-Grid, PWR-Connect and Industry & Solutions. Its ambition: to electrify the future in a sustainable and responsible way.
