VOLKSWAGEN GROUP FRANCE
Creation of the new corporate platform
Develop a new site which embodies the Group’s commitments and initiatives to meet the challenges of future mobility and address its corporate audiences.
Expertises : Advisory, Digital
The challenge
Volkswagen Group is evolving its brand identity on an international scale. All countries are being asked to update their communications media, including websites. The Volkswagen Group France website is no exception.
Our approach
For Volkswagen Group France, we recommended retaining the structure of the site, then in production, while adapting only the visual elements necessary to align its design with the Group’s new branding guidelines. A strategic choice to ensure consistency, efficiency and optimization of resources.
About the brand
Driven by the commitment of its six brands, Volkswagen Group France transforms the major challenges facing the automotive industry into engines of innovation. Every day, the Group builds a more responsible form of mobility, combining technological performance, social ambition and respect for the environment, with sustainability and people at the heart of its priorities.
