Integrated reporting, from financial support to media
A company’s official publications (integrated, annual, financial reports) are business levers for the company. They tell the whole story of the company’s identity, achievements and ambitions.
At a time when statements of position and concrete actions are eagerly awaited, it’s time for companies to rethink the experience.
The objective: to engage by giving a new point of view to the information in the corporate report.
To achieve this, a shift is needed in the UX and editorial approach. Groups are exploiting the interactive and community dimensions of digital to provide new reading keys that complement strategic reports.
Our favorites:
Safran, puts online an innovative and creative experience of its integrated report offering a multitude of content formats.
Endered conceptualizes its annual report as a calendar. Users can thus explore the Group’s strategy, actions and businesses according to different highlights of a working week.
By integrating responsive design principles that facilitate intuitive navigation and resonate with diverse audiences, companies can strengthen stakeholder engagement in an increasingly digital world. The interactivity of data, the authenticity of stories and the sense of belonging to the report’s discourse further enrich the reader’s experience. Thanks to this synergy between technology and storytelling, organizations cultivate lasting bonds and enable stakeholders not just to consume, but to actively participate in shaping the narrative of the company’s journeys.
