Each word carries with it a complex history of cultural and human interactions.

Semiology, the science of studying signs and their meanings, is a highly interesting discipline, particularly when it comes to the semantic evolution of words. The French language is in a state of perpetual transformation, reflecting the ability of words to evolve in line with new usages in our society.

Take the evocative example of the word “apocalypse”, which at the time meant “to lift the veil on something mysterious”. Rooted in the religious sphere, it was thus associated with divine revelation, understanding of our universe or a hidden truth. But over the centuries, the meaning of the word has become outdated, and now signifies chaos, mass destruction, even the end of the world. This semantic evolution reflects society’s changing experiences and associations, which evolve with emerging cultures and changing mores.

 

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Semiology thus reminds us that words are not fixed entities, but dynamic elements of communication. They transform to meet society’s needs and emerging new realities, hybridizing in the same way to the emerging jargon of younger generations.

This science invites us to be aware of these lexical evolutions and the importance of studying them to understand the transformation of the world as a whole. Each word carries with it a complex history of cultural and human interaction.

To understand its specific features is to delve into these evolutions, driven by the ongoing commitment of individuals to redefine and adapt their language, to make it as inclusive and representative as possible.

We created DUSENS from the merging of our 3 entities : tequilarapido, allegorie and DUSENS Advisory.

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