Dusens Europe unveils SYNAPS, the personalized generative AI solution for communication decision-makers
Nice, 11 March 2025
4 min
Dusens Europe, a strategic 360° communication agency, announces the launch of SYNAPS, an innovative artificial intelligence offering designed to transform communication practices. At the heart of this new offering is SYNAPS Think, a smart personalization engine tailored to the unique DNA of each brand, leveraging AI to deliver solutions that are perfectly contextualized and aligned with their specific needs.
The offering is structured into three exclusive solutions, designed to meet the strategic and operational challenges faced by communication professionals:
- SYNAPS Headlines, an intelligent monitoring solution that transforms information into a proactive tool, featuring a daily press review, social listening, and sector-specific insights for informed decision-making;
- SYNAPS Media, an intuitive platform to quickly create and edit tailored visuals and videos aligned with each company’s brand identity, enhance existing content, and optimize media libraries—all while reducing production costs;
- SYNAPS Web, a content management tool integrating rewriting, translation, SEO optimization, and recommendations to minimize carbon footprint, ensuring efficient and engaging distribution.
Communication and marketing teams increasingly rely on external tools to save time in their daily tasks. Today, it’s essential to reconnect the use of artificial intelligence with the company’s core identity, its brand guidelines, strategic messaging, and above all, to adapt AI to the specific needs and practices of decision-makers. Through our AI Lab, we’ve created an ecosystem of services tailored to each brand’s unique universe, empowering communication teams to generate value, enhance impact, and fuel their strategic plans.
Emmanuel Guinot
CEO of Dusens Europe
SYNAPS HEADLINES a tailored strategic vision
Press reviews, competitor and industry news analysis, identification of reputational signals… SYNAPS Headlines revolutionizes the way companies access strategic information in real-time. By aggregating over 8,000 sources in a clear and contextualized manner, it leverages artificial intelligence to deliver daily summaries, personalized audio articles, diverse corporate content, and strategic data analysis. Everything is designed to anticipate trends and enable decision-makers to stay ahead in their markets through a simple and effective application.
SYNAPS MEDIA unique and customized visuals for each brand
SYNAPS Media redefines visual production by empowering teams to easily create and edit their own custom images and videos, without needing expert prompting skills. Colors, formats, lighting—everything is adjustable to meet creative needs precisely aligned with the brand’s identity, visual universe, and communication strategy. Better still, the platform allows enhancement and adaptation of existing visuals. By integrating seamlessly with corporate media libraries, SYNAPS Media complements traditional photo and video shoots, reducing associated costs and logistics. For simplified management and organization, all creations are centralized on a collaborative wall accessible to everyone.
SYNAPS WEB optimized content for greater impact
SYNAPS Web reinvents publishing by embedding advanced functionalities such as rewriting, translation, and SEO optimization directly into the back-office. It includes an analysis of content’s environmental impact and provides recommendations to reduce its carbon footprint. With update suggestions and tailored reading paths, SYNAPS Web ensures an engaging, high-performance experience designed specifically to meet user expectations.
SYNAPS marks an important milestone in our advisory role, supporting our clients in deploying AI and optimizing its value creation. Its exceptional reliability, creativity, and personalization, adaptable to the context of each brand and company, make SYNAPS a unique solution in the market. This creative strategy, developed alongside our Tech and UI talents, once again highlights our ability to create genuine, useful innovation drivers and decisive competitive advantages for our clients.
Philippe Gauché
Deputy CEO of Dusens Europe
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
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ENGIE entrusts Dusens Group with the redesign of its corporate website
Nice, 10 February 2025
2 min
Dusens Group, an international communications consultancy, has been chosen by ENGIE, a global leader in low-carbon energy and services, to lead the strategic redesign of its corporate website, following a competitive pitch involving six agencies.
This new major project with ENGIE, which the agency has been supporting for 25 years, is a strong signal of our ambition for 2025. It demonstrates how Dusens Group’s excellence in strategic understanding of brand challenges, content creation, user experience and innovation creates value for communications decision-makers.
Emmanuel Guinot
CEO of Dusens Europe
To embody ENGIE’s role as a global leader in energy transition and mobilize its audiences in the face of climate challenges, the new ENGIE.com will combine personalized experience, technological creativity, engaging content and cutting-edge user experience, enriched by artificial intelligence. An essential element of this project is the creation of a content factory, in partnership with the editorial agency YouLoveWords.
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
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Dusens Group strengthens its leadership with the appointment of Emmanuel Guinot as CEO of Dusens Europe
Nice, 15 January 2025
3 min
Dusens Group, an international communication consultancy with 240 employees across France, Africa, and the Middle East, announces the appointment of Emmanuel Guinot as Chief Executive Officer of Dusens Europe. This strategic arrival comes at a time when the agency is reinforcing its position as a key player across three continents and expressing even greater ambitions across the entire communication value chain.
With extensive experience as a Communications Director in publicly traded companies, Emmanuel Guinot brings deep strategic insight and a clear understanding of the challenges brands face today. His mission will be to drive the agency’s growth, activate new levers to reinvent corporate storytelling, and closely support executives in strengthening their influence.
His expertise in editorial strategy and passion for innovation will also play a vital role in the development of The Sixth, a forward-looking endowment fund launched by Dusens Group in September 2024 that unites communication leaders.
With over fifteen years of experience in the Communication and Marketing sectors, Emmanuel Guinot most recently served as Vice President of Communications at the Nexans Group. He also held key leadership positions at Accor and Renault, where he led the Content, Digital, and Influence department. A graduate of Sciences Po Paris, he began his career as a Marketing Consultant in the media industry.
The appointment of Emmanuel Guinot reinforces our agency model and solidifies our unique position in the market. More than ever, our independence—established over 35 years—our presence on three continents, and our communication expertise resonate with clients looking for international strategic vision, innovation, and 360° consulting with a strong digital DNA. Emmanuel’s arrival enhances our ability to support decision-makers and amplify the impact of our actions, thanks to his extensive experience as Communications Director in major corporations. This new leadership offers a lasting competitive edge for the executives and teams we advise.
Toufik Lerari
President of Dusens Group
I’m delighted to join Dusens Group, an agency I’ve had the pleasure of collaborating with many times. At a time when leaders need communication more than ever to bring corporate strategy to life, foster trust, and generate engagement, we must reinvent the corporate narrative, innovate boldly, and demonstrate real impact. Only a close and agile relationship between agency and client can deliver this. That’s how I experienced it as a communications director, and that’s how we will bring it to life with the Dusens Europe team for all our stakeholders.
Emmanuel Guinot
CEO of Dusens Europe
This appointment marks a turning point for Dusens. Emmanuel Guinot’s appointment affirms our distinctive position as a leading player dedicated to aligning business strategy and communication. This mission is central to The Sixth, our forward-thinking endowment fund, which brings together a community of communication leaders and multidisciplinary professionals committed to tackling the major transformation challenges facing companies today. Emmanuel will play a key role alongside us in strengthening this dynamic and driving our ambition to unite, inspire, and support leaders in implementing engagement strategies that address the complex issues of our time.
Mimi Ferhat
Executive Director of Dusens Group and President of The Sixth
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
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Partnership in Nice between Dusens Group and Condé to Promote the Next Generation of Spatial Designers
Nice, 19 September 2024
3 min
First joint event: an exhibition hosted by Dusens Group featuring workspaces imagined by Condé students
Dusens Group, an international communication consultancy founded in 1989 in Nice, and the Condé campus in Nice—one of the leading private higher education institutions for design, visual arts, crafts, and heritage—are launching their partnership with the exhibition “Rethinking the Work Experience and Workspace” at Dusens Group. The exhibition opens today and runs through October 18, 2024.
An exhibition aligned with today’s workplace challenges
One of the key reasons for employee dissatisfaction is poorly designed workspaces. In France, a quarter of employees feel their offices are not suited to their needs, and 94% consider wellness and ergonomic features to be important. Responding to this reality and a desire to anticipate social changes—including evolving employee expectations and intergenerational dynamics at work—Dusens Group asked Condé’s young talents to explore the role and design of the office.
This eight-month collaboration has led to an exhibition featuring the work of 10 students, selected from among 30 third-year Spatial Design students for the creativity, boldness, and relevance of their proposals.
A school-business synergy focused on student employability
This exhibition embodies the shared goals of Dusens Group and Condé: supporting innovative educational projects and fostering intergenerational collective intelligence. It shines a spotlight on students’ work and offers them access to professionals (architects, decorators, etc.) to open doors for future collaboration.
Our collaboration with Condé’s Nice campus is a key moment in our school partnership strategy. This exhibition highlights our commitment to students in the Alpes-Maritimes region. We’re turning our headquarters into a showcase of their work and a hub for networking with our professional community to support their employability. It also provides a space for reflection with our teams on the purpose of the office—what we seek there, what we bring, and what we experience together. This initiative perfectly reflects what drives us at Dusens Group: making our agency a vibrant space rooted in its community and open to all cultures, knowledge, and innovations.
Delphine Penalva
Talent & Culture Director at Dusens Group
At Condé, we value engaging our students with real-world challenges in their community. We are proud that Dusens Group chose our third-year Spatial Design students to work on workspace challenges, from open-plan layouts to privacy and quiet zones. Today’s offices borrow from home design codes, and schools borrow from business. The relationship to work is evolving, and our young designers are tomorrow’s workforce. They challenge us, even disrupt us, but their innovative perspectives allow us to redefine the codes and develop solutions tailored to the emerging generation’s needs—while also considering economic, social, and environmental issues.
Amandine Brincat
Director of Condé Nice
This applied arts event is part of Dusens Group’s ongoing commitment to working with higher education institutions through internships, work-study programs, real-life projects, masterclasses, mentoring, and more. It also kicks off a new dynamic within the agency, with the upcoming launch of a multidisciplinary speaker series addressing contemporary challenges.
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
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UN Femmes x Dusens Group (ex tequilarapido) compaign
Paris, 21 August 2024
4 min
With just days to go before the opening of the Summer Paralympic Games, UN Women France continues to roll out its awareness campaign “Étincelles” (“Sparks”), designed pro bono by Dusens Group.
An engaging campaign created by Dusens Group to promote sport as a powerful driver of women’s empowerment, championed by top-level French athletes. An initiative to make women’s sports shine through commitment and engagement.
At puberty, nearly one in two girls drops out of sports (source: UN Women). Based on this observation, Dusens Group designed and produced the “Étincelles” campaign for UN Women France. The goal is to ignite a “spark” through a positive movement that encourages women to empower themselves and rebuild their confidence through sport.
Through this 360° campaign, combining outdoor advertising, social media, and in-person events, UN Women France and Dusens Group aim to make women’s sport shine and promote a more equal society.
We want to take the opposite approach by highlighting all the sparks — all the encouraging words that can reignite the flame between women and sport.
Elisa Cazin
Account Director
Launched during a historic year for sports, the “Étincelles” campaign is also making waves internationally, shared under the hashtag #SheShines.
A pro bono project by Dusens Group
This pro bono campaign stands out thanks to the agency’s skills sponsorship and its desire to involve employees who are eager to commit to this cause. Women’s empowerment and inclusion is a natural priority for Dusens Group, whose workforce is over 60% female.
This campaign also highlights the strong synergy between Dusens Group — an independent communication consulting firm — and an organization like UN Women France, which works for gender equality and the empowerment of women.
Through this project, the association aims to raise funds to support the field programs run by UN Women in over 100 countries. The objective is to continue promoting education and public awareness, using sport as a lever for empowerment for women and girls.
Top athletes at the forefront: inspiring sparks for all women
We would like to thank all the athletes who took part in this campaign, including: Estelle Mossely, Manon Lanza, Sarah Abitbol, David Smétanine, Sarah Daninthe, Caroline Jouisse, Fabien Lamirault, Zakia Khudadadi, Germain Louvet, Manon Lanza, Alex Caizergues, Laura Di Muzio, Alexandra Pertus, Diandra Tchatchouang, Lenaïg Corson, Jessica Houara-d’Hommeaux, Laurence Fischer, Aurélie Bresson, Rana Gorgani, Cléopatre Darleux and Marie Bochet.
Dusens Group, creators of engagement
100% Independent – The right size and mindset to stay agile, efficient, and humble
35 years of experience – Still passionate about our clients’ challenges and our work since 1989
45 brands supported – On their strategies, platforms, and content to deliver the right message, at the right time, in the right place
4,200 digital corporate, business, or internal engagement platforms – Helping CAC 40 groups and their global operations engage their audiences
To learn more about the UN Women France campaign: https://www.onufemmes.fr/etincelles
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
More news
10/02/2025
ENGIE entrusts Dusens Group with the redesign of its corporate website
13/07/2023
Tequilarapido celebrates Mediterranean art of living at Nice’s Gare du Sud for Gruppo Iera (IT Italian Trattoria)
20/06/2023
Dusens Group (formerly tequilarapido) x Mobilize make a strong impact with a guerrilla campaign
tequilarapido becomes Dusens Group
Nice, 1st July 2024
2 min
A new name and new ambitions for the independent communications consultancy group, present in Europe, Africa and the Middle East.
- Dusens Group consolidates its position as a global player by bringing together under a single brand its 240 employees and 5 entities: tequilarapido, Allegorie, Fifty 4 média, Tada Research and Dusens advisory.
- Dusens Group boasts 35 years of multi-sector experience in 5 areas of expertise: Consulting, Branding, Digital, Growth and Innovation.
To mark its 35th anniversary, tequilarapido is changing its name to Dusens Group. A single brand under which the 5 entities and their 240 employees in Europe, Africa and the Middle East will now be unified. A consolidation that embodies 35 years of experience and new ambitions that make the creation of commitment the driving force behind growth.
Our new name highlights three convictions that underpin our vision and differentiation in the communications consulting business: to make the commitment of our customers’ stakeholders a priority growth driver, to maintain our entrepreneurial vivacity to remain agile and pioneering in supporting our customers’ strategic challenges, and finally to reinforce our sense of openness through our partnerships with the academic, scientific and associative worlds to continually enrich our know-how and innovation.
Toufik Lerari
Chairman of Dusens Group
A consulting agency model to meet our customers’ challenges
Building on its multi-sector collaborations with world-class companies (ENGIE, Renault Group, Nexans, Vinci, Bouygues, BNP Paribas…), Dusens Group intends to reinforce a consulting model that opens up communications (corporate, commercial and internal) to gain in coherence and serve its customers’ strategic challenges more persistently and effectively.
The exponential amplification of information, devices and campaigns is a complexity that increases costs for the company without increasing value for its stakeholders. For our customers, our model centered on digital innovation and stakeholder engagement brings greater agility and solutions in the face of transformations in markets and uses
Iris Bensimon
Director of Strategy
A long history at the service of companies’ digital transformation
- Founded in 1989 and a pioneer in digital communications consulting, the agency has made a name for itself in Europe by supporting prestigious companies and brands in their development and strategic transformation projects.
- From 2009, with the creation of Allégorie in Algeria, the opening up to the international market and the broadening of the scope of expertise accelerated (advertising, media buying, production and marketing research), making Allégorie the first integrated communications group in North Africa.
- The opening of Dusens Advisory in the United Arab Emirates in 2023 strengthened a unique foothold and positioning on three continents.
The Middle East is undergoing a rapid transformation, with Europe and North Africa maintaining strong cultural and economic ties. Between the three continents, we find a strategic space from which new growth models are already emerging in many sectors: Environment, Defense, Transport, Energy, Technology, Culture, Finance… France has a privileged role to play here, and communication plays an essential part, to which we actively contribute.
Mimi Ferhat
Managing Director
Dusens Group – Key Figures :
- 35 years of multi-sector experience: Energy, Mobility, Healthcare, Finance, Industry, Luxury Goods, Retail…
- 20 years with the Renault group and 24 years with the Engie group.
- 240 employees on 3 continents, actively combining complementary cultures and expertise.
- 90% of customers with international business.
- 4,200 digital solutions for corporate and business transformation and internal engagement.
- 3,500 advertising campaigns based on precise data and insights.
- 640 commercials broadcast on TV and amplified on multiple digital channels.
- 280 brand, service or product identities created over the last 15 years.
- 120 awards and distinctions for successful long-term collaborations.
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
More news
11/03/2025
Dusens Europe unveils SYNAPS, the personalized generative AI solution for communication decision-makers
10/02/2025
ENGIE entrusts Dusens Group with the redesign of its corporate website
15/01/2025
Dusens Group strengthens its leadership with the appointment of Emmanuel Guinot as CEO of Dusens Europe
Tequilarapido celebrates Mediterranean art of living at Nice’s Gare du Sud for Gruppo Iera (IT Italian Trattoria)
Nice, 13 July 2023
4 min
Creation by tequilarapido of the communication concept and the 360° launch campaign, including the website https://mediterraneo-nice.com, social media, mobile programmatic advertising, outdoor displays, and all visual materials for Mediterraneo — the new venue infused with Mediterranean spirit!
Gruppo Iera, a family-owned business renowned for its expertise in Italian dining (IT Italian Trattoria and Strada), has chosen the communication agency tequilarapido to launch its new concept in Nice: Mediterraneo, opening to the public on Monday, July 17.
The Mediterranean art of living is setting up in the heart of the Libération district, inside the historic Gare du Sud, an iconic landmark of the city. This new venue has a special ambition: offering far more than just a culinary experience with concerts, exhibitions, family activities, cooking and dance classes, and more.
A first campaign to share and savor the Mediterranean !
A sunny, friendly, vibrant, diverse, and characterful campaign… just like the Mediterranean itself! To embody the personality of this new venue, the agency playfully twists traditional proverbial language to highlight the unique blend of modernity and authenticity that defines Mediterraneo. This diversity is also reflected in the visuals and typographic choices, which evoke the golden age of the French Riviera. This is the first campaign for Mediterraneo, with the ambition to expand the concept beyond Nice.
To bring our new concept Mediterraneo to life, we needed to express the richness and diversity of Mediterranean culture. Tequilarapido delivered exactly that, supporting us as a 360° agency and infusing Mediterraneo with sunshine, conviviality, and character through its creative concept. A true Mediterranean campaign!
Julien Oheix
Chief Brand Officer of Gruppo Iera
The system includes:
A series of visuals and taglines to illustrate the venue’s diversity
A local 360° launch campaign:
- Print billboards (Nice tram shelters)
- Digital screens (Nice and Cannes train stations)
- Press ads in ELLE magazine
- Mobile programmatic advertising
A social media and influencer campaign
A website (landing page) as the concept’s showcase: https://mediterraneo-nice.com
Campaign credits:
Client: Julien Oheix, Chief Brand Officer of Gruppo Iera
Agency: tequilarapido
Art Direction: Donna di Stefano
Copywriting: Alexandre Foucray
Social Media: Maéva Ferreri and Mehdi Dahmani
Media Manager: Caroline Gauci
Account Director: Ambre Boccara
Business Director: Sophie Gustinelli Cathelin
Project Manager: Laurine Ayach
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36
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Dusens Group (formerly tequilarapido) x Mobilize make a strong impact with a guerrilla campaign
Nice, 20 June 2023
2 min
In order to continue boosting awareness of the Mobilize brand — presented as the future of Groupe Renault — and to embody its “Playful Activist” personality, Dusens Group (formerly tequilarapido) designed a bold guerrilla marketing campaign, deployed around the VivaTech trade show.
In order to continue boosting awareness of the Mobilize brand — presented as the future of Groupe Renault — and to embody its “Playful Activist” personality, Dusens Group (formerly tequilarapido) designed a bold guerrilla marketing campaign, deployed around the VivaTech trade show.
Today’s mobility challenges demand useful innovation. Yet many trade shows still showcase concepts and gadgets that will never come to life. Building on this insight, Dusens Group positioned Mobilize as the brand whose technological innovations serve practical mobility and energy solutions.
A committed and engaging message, true to the Mobilize brand personality, was conceived and rolled out by Dusens Group through a campaign based on billboards:
3 creative ads placed around Paris Expo
Key traffic intersections targeted over a period of 3 days
Accompanied by clean tags on the ground
At Mobilize, as a young and innovative brand, we need agile, effective, and different ways of communicating. The proposal tequilarapido made — with great spontaneity and creativity — perfectly aligned with our ‘Playful Activist’ DNA! It allowed us to be visible and make a strong, friendly impression. It also motivated all of our teams ahead of the trade show!
Marion Humeau
Chief Marketing Officer at Mobilize
This is far from their first collaboration! Dusens Group (formerly tequilarapido) has been supporting Mobilize since its launch in 2021, notably through the creation of digital content built around an original editorial line inspired by gaming, which perfectly fits the brand’s image.
Campaign credits:
- Client: Mobilize – Marion Humeau, Chief Marketing Officer
- Agency: Dusens Group
- Art Direction: Raphaël Latrille
- Copywriting: Alexandre Foucray
- Strategic Planning: Iris Bensimon
- Media Manager: Caroline Gauci
- Account Director: Thibault Tréhin
- Business Director: Sophie Gustinelli Cathelin
- Project Manager: Pauline Lerdon
Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36