{"id":7987,"date":"2024-07-01T11:44:00","date_gmt":"2024-07-01T09:44:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=press&#038;p=7987"},"modified":"2026-03-27T19:20:21","modified_gmt":"2026-03-27T17:20:21","slug":"tequilarapido-becomes-dusens-group","status":"publish","type":"press","link":"https:\/\/dusens.group\/en\/press\/tequilarapido-becomes-dusens-group\/","title":{"rendered":"tequilarapido becomes Dusens Group"},"content":{"rendered":"\n\n<div class=\"cp-herobanner-press teq-container pt-[120px] bg-sandOpal\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-8 lg:col-start-3 2xl:col-span-10 2xl:col-start-1 order-2 lg:order-1 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class=\"flex items-center gap-6\">\n                                            <p class=\"font-sohne text-base w-400 text-dark\">\n                            Nice, 1st July 2024                        <\/p>\n                                                                <div class=\"flex items-center gap-2\">\n                            <svg aria-hidden=\"true\" focusable=\"false\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" fill=\"#212121\"\/>\n                            <\/svg>\n                            <p class=\"font-sohne text-base w-400 text-dark\">\n                                2 min                            <\/p>\n                        <\/div>\n                                    <\/div>\n\n                                    <div class=\"wysiwyg\">\n                        <p>\n                            <p>A new name and new ambitions for the independent communications consultancy group, present in Europe, Africa and the Middle East.<\/p>\n                        <\/p>\n                    <\/div>\n                            <\/div>\n\n                            <a  class=\"btn-primary mt-10 new-tab\" \n                    href=\"https:\/\/dusens.group\/app\/uploads\/2025\/05\/dusens-cp-ambitions-en-vdef.pdf\" \n                    target=\"_blank\" \n                    data-text=\"Download the press release\" >          \n                    <span class=\"left\">\n                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                    <span class=\"right\">\n                    Download the press release                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_0b1cacbc778223858693835d1408d4e0\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <ul>\n<li><strong>Dusens Group consolidates its position as a global player by bringing together under a single brand its 240 employees and 5 entities: tequilarapido, Allegorie, Fifty 4 m\u00e9dia, Tada Research and Dusens advisory.<\/strong><\/li>\n<li><strong>Dusens Group boasts 35 years of multi-sector experience in 5 areas of expertise: Consulting, Branding, Digital, Growth and Innovation.<\/strong><\/li>\n<\/ul>\n<p>To mark its 35th anniversary, tequilarapido is changing its name to Dusens Group. A single brand under which the 5 entities and their 240 employees in Europe, Africa and the Middle East will now be unified. A consolidation that embodies 35 years of experience and new ambitions that make the creation of commitment the driving force behind growth.<\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div class=\"cp-blockquote-press teq-container\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7 grid gap-6\">\n            <div class=\"flex justify-center\">\n                <svg focusable=\"false\" aria-hidden=\"true\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect width=\"64\" height=\"64\" fill=\"#FFFF01\"\/>\n                    <path d=\"M24.32 30.36H29.6V41.72H18V29.72C18 26.4667 19.04 23.88 21.12 21.96C23.2533 20.04 26.08 19.0533 29.6 19V24.36C27.7867 24.52 26.4533 25.0267 25.6 25.88C24.7467 26.68 24.32 27.8533 24.32 29.4V30.36ZM40.24 30.36H45.52V41.72H33.92V29.72C33.92 26.4667 34.96 23.88 37.04 21.96C39.1733 20.04 42 19.0533 45.52 19V24.36C43.7067 24.52 42.3733 25.0267 41.52 25.88C40.6667 26.68 40.24 27.8533 40.24 29.4V30.36Z\" fill=\"#212121\"\/>\n                <\/svg>\n            <\/div>\n\n                            <blockquote class=\"font-sohne text-xl lg:text-2xl text-center\">\n                    <p>Our new name highlights three convictions that underpin our vision and di\ufb00erentiation in the communications consulting business: to make the commitment of our customers&#8217; stakeholders a priority growth driver, to maintain our entrepreneurial vivacity to remain agile and pioneering in supporting our customers&#8217; strategic challenges, and finally to reinforce our sense of openness through our partnerships with the academic, scientific and associative worlds to continually enrich our know-how and innovation.<\/p>\n                <\/blockquote>\n            \n                            <div class=\"flex flex-col justify-center\">\n                                          <div class=\"font-sohne text-[18px] font-semibold text-center\">\n                            <p>Toufik Lerari<\/p>\n                      <\/div>\n                                                                <div class=\"font-sohne text-[18px] text-center\">\n                            <p>Chairman of Dusens Group<\/p>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_97a5a520707cfa3e6f0c4f8d124447ae\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <h2>A consulting agency model to meet our customers&#8217; challenges<\/h2>\n<p>Building on its multi-sector collaborations with world-class companies (ENGIE, Renault Group, Nexans, Vinci, Bouygues, BNP Paribas&#8230;), Dusens Group intends to reinforce a consulting model that opens up communications (corporate, commercial and internal) to gain in coherence and serve its customers&#8217; strategic challenges more persistently and e\ufb00ectively.<\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div class=\"cp-blockquote-press teq-container\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7 grid gap-6\">\n            <div class=\"flex justify-center\">\n                <svg focusable=\"false\" aria-hidden=\"true\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect width=\"64\" height=\"64\" fill=\"#FFFF01\"\/>\n                    <path d=\"M24.32 30.36H29.6V41.72H18V29.72C18 26.4667 19.04 23.88 21.12 21.96C23.2533 20.04 26.08 19.0533 29.6 19V24.36C27.7867 24.52 26.4533 25.0267 25.6 25.88C24.7467 26.68 24.32 27.8533 24.32 29.4V30.36ZM40.24 30.36H45.52V41.72H33.92V29.72C33.92 26.4667 34.96 23.88 37.04 21.96C39.1733 20.04 42 19.0533 45.52 19V24.36C43.7067 24.52 42.3733 25.0267 41.52 25.88C40.6667 26.68 40.24 27.8533 40.24 29.4V30.36Z\" fill=\"#212121\"\/>\n                <\/svg>\n            <\/div>\n\n                            <blockquote class=\"font-sohne text-xl lg:text-2xl text-center\">\n                    <p>The exponential amplification of information, devices and campaigns is a complexity that increases costs for the company without increasing value for its stakeholders. For our customers, our model centered on digital innovation and stakeholder engagement brings greater agility and solutions in the face of transformations in markets and uses<\/p>\n                <\/blockquote>\n            \n                            <div class=\"flex flex-col justify-center\">\n                                          <div class=\"font-sohne text-[18px] font-semibold text-center\">\n                            <p>Iris Bensimon<\/p>\n                      <\/div>\n                                                                <div class=\"font-sohne text-[18px] text-center\">\n                            <p>Director of Strategy<\/p>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_676940da35bd6ebe7d78e7fb66185d34\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <h2>A long history at the service of companies&#8217; digital transformation<\/h2>\n<ul>\n<li>Founded in 1989 and a pioneer in digital communications consulting, the agency has made a name for itself in Europe by supporting prestigious companies and brands in their development and strategic transformation projects.<\/li>\n<li>From 2009, with the creation of All\u00e9gorie in Algeria, the opening up to the international market and the broadening of the scope of expertise accelerated (advertising, media buying, production and marketing research), making All\u00e9gorie the first integrated communications group in North Africa.<\/li>\n<li>The opening of Dusens Advisory in the United Arab Emirates in 2023 strengthened a unique foothold and positioning on three continents.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div class=\"cp-blockquote-press teq-container\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7 grid gap-6\">\n            <div class=\"flex justify-center\">\n                <svg focusable=\"false\" aria-hidden=\"true\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect width=\"64\" height=\"64\" fill=\"#FFFF01\"\/>\n                    <path d=\"M24.32 30.36H29.6V41.72H18V29.72C18 26.4667 19.04 23.88 21.12 21.96C23.2533 20.04 26.08 19.0533 29.6 19V24.36C27.7867 24.52 26.4533 25.0267 25.6 25.88C24.7467 26.68 24.32 27.8533 24.32 29.4V30.36ZM40.24 30.36H45.52V41.72H33.92V29.72C33.92 26.4667 34.96 23.88 37.04 21.96C39.1733 20.04 42 19.0533 45.52 19V24.36C43.7067 24.52 42.3733 25.0267 41.52 25.88C40.6667 26.68 40.24 27.8533 40.24 29.4V30.36Z\" fill=\"#212121\"\/>\n                <\/svg>\n            <\/div>\n\n                            <blockquote class=\"font-sohne text-xl lg:text-2xl text-center\">\n                    <p>The Middle East is undergoing a rapid transformation, with Europe and North Africa maintaining strong cultural and economic ties. Between the three continents, we find a strategic space from which new growth models are already emerging in many sectors: Environment, Defense, Transport, Energy, Technology, Culture, Finance&#8230; France has a privileged role to play here, and communication plays an essential part, to which we actively contribute.<\/p>\n                <\/blockquote>\n            \n                            <div class=\"flex flex-col justify-center\">\n                                          <div class=\"font-sohne text-[18px] font-semibold text-center\">\n                            <p>Mimi Ferhat<\/p>\n                      <\/div>\n                                                                <div class=\"font-sohne text-[18px] text-center\">\n                            <p>Managing Director<\/p>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_8fa2c102fd206977048db3ad245e8a44\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <h2>Dusens Group &#8211; Key Figures :<\/h2>\n<ul>\n<li>35 years of multi-sector experience: Energy, Mobility, Healthcare, Finance, Industry, Luxury Goods, Retail&#8230;<\/li>\n<li>20 years with the Renault group and 24 years with the Engie group.<\/li>\n<li>240 employees on 3 continents, actively combining complementary cultures and expertise.<\/li>\n<li>90% of customers with international business.<\/li>\n<li>4,200 digital solutions for corporate and business transformation and internal engagement.<\/li>\n<li>3,500 advertising campaigns based on precise data and insights.<\/li>\n<li>640 commercials broadcast on TV and amplified on multiple digital channels.<\/li>\n<li>280 brand, service or product identities created over the last 15 years.<\/li>\n<li>120 awards and distinctions for successful long-term collaborations.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"wysiwyg-block_cf59bea6344c50891600c8b92e23da91\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p style=\"text-align: center;\"><strong>Press contact<\/strong><br \/>\n<strong>Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36<\/strong><\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"cp-press-content-block_ddfbb1dc818024ee335054a237edc438\" class=\"teq-container full-screen cp-press-content relative bg-lightSand\">\n  <div class=\"teq-grid\">\n    <div class=\"col-start-1 col-span-6 lg:col-start-2 lg:col-span-22\">\n      <h2 class=\"text-4xl lg:text-[88px] leading-none uppercase title font-semibold mb-[24px]\">\n          More news      <\/h2>\n    <\/div>\n  <\/div>\n\n  <div class=\"news-wrapper flex flex-col\">\n          <a href=\"https:\/\/dusens.group\/en\/press\/dusens-europe-unveils-synaps-the-personalized-generative-ai-solution-for-communication-decision-makers\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">11\/03\/2025<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">Dusens Europe unveils SYNAPS, the personalized generative AI solution for communication decision-makers<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/05\/thumbnail-cp-synaps.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n          <a href=\"https:\/\/dusens.group\/en\/press\/engie-entrusts-dusens-group-with-the-redesign-of-its-corporate-website\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">10\/02\/2025<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">ENGIE entrusts Dusens Group with the redesign of its corporate website<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/04\/thumbnail-cp-engie.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n          <a href=\"https:\/\/dusens.group\/en\/press\/dusens-group-strengthens-its-leadership-with-the-appointment-of-emmanuel-guinot-as-ceo-of-dusens-europe\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">15\/01\/2025<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">Dusens Group strengthens its leadership with the appointment of Emmanuel Guinot as CEO of Dusens Europe<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/01\/emmanuel-guinot-2026.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n      <\/div>\n\n    \n  <svg class=\"absolute halo\" 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