{"id":7988,"date":"2023-07-13T11:46:00","date_gmt":"2023-07-13T09:46:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=press&#038;p=7988"},"modified":"2025-05-13T14:24:36","modified_gmt":"2025-05-13T12:24:36","slug":"tequilarapido-celebrates-mediterranean-art-of-living-at-nices-gare-du-sud-for-gruppo-iera-it-italian-trattoria","status":"publish","type":"press","link":"https:\/\/dusens.group\/en\/press\/tequilarapido-celebrates-mediterranean-art-of-living-at-nices-gare-du-sud-for-gruppo-iera-it-italian-trattoria\/","title":{"rendered":"Tequilarapido celebrates Mediterranean art of living at Nice\u2019s Gare du Sud for Gruppo Iera (IT Italian Trattoria)"},"content":{"rendered":"\n\n<div class=\"cp-herobanner-press teq-container pt-[120px] bg-sandOpal\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a 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class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copy URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copied                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"flex flex-col gap-6\">\n                                    <h1 class=\"font-sohne text-2xl lg:text-3vw font-semibold uppercase\">\n                        <p>Tequilarapido celebrates Mediterranean art of living at Nice\u2019s Gare du Sud for Gruppo Iera (IT Italian Trattoria)<\/p>\n                    <\/h1>\n                \n                <!-- Mobile share modal -->\n                <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative items-center\">\n                    <svg class=\"icon-share\">\n                        <use xlink:href=\"#icon-share\"><\/use>\n                    <\/svg>\n                    <p class=\"label\">share<\/p>\n                <\/div>\n\n                <div class=\"flex items-center gap-6\">\n                                            <p class=\"font-sohne text-base w-400 text-dark\">\n                            Nice, 13 July 2023                        <\/p>\n                                                                <div class=\"flex items-center gap-2\">\n                            <svg aria-hidden=\"true\" focusable=\"false\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" fill=\"#212121\"\/>\n                            <\/svg>\n                            <p class=\"font-sohne text-base w-400 text-dark\">\n                                4 min                            <\/p>\n                        <\/div>\n                                    <\/div>\n\n                                    <div class=\"wysiwyg\">\n                        <p>\n                            <p>Creation by tequilarapido of the communication concept and the 360\u00b0 launch campaign, including the website <a href=\"https:\/\/mediterraneo-nice.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mediterraneo-nice.com<\/a>, social media, mobile programmatic advertising, outdoor displays, and all visual materials for Mediterraneo \u2014 the new venue infused with Mediterranean spirit!<\/p>\n                        <\/p>\n                    <\/div>\n                            <\/div>\n\n                            <a  class=\"btn-primary mt-10 new-tab\" \n                    href=\"https:\/\/dusens.group\/app\/uploads\/2025\/05\/dusens-cp-mediterraneo-en.pdf\" \n                    target=\"_blank\" \n                    data-text=\"Download the press release\" >          \n                    <span class=\"left\">\n                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                    <span class=\"right\">\n                    Download the press release                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_f15aad1b0f0ccfe27a7f55b4b0407962\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p>Gruppo Iera, a family-owned business renowned for its expertise in Italian dining (IT Italian Trattoria and Strada), has chosen the communication agency tequilarapido to launch its new concept in Nice: Mediterraneo, opening to the public on Monday, July 17.<\/p>\n<p>The Mediterranean art of living is setting up in the heart of the Lib\u00e9ration district, inside the historic Gare du Sud, an iconic landmark of the city. This new venue has a special ambition: offering far more than just a culinary experience with concerts, exhibitions, family activities, cooking and dance classes, and more.<\/p>\n<h2>A first campaign to share and savor the Mediterranean !<\/h2>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_e5f3302d55c9974eea8ab43308c6a68f\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-1-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-1.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-1.jpg\" alt=\"cp-mediterraneo-illustration-1\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"wysiwyg-block_d1859354e46c253df4e575dad69e73a7\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p>A sunny, friendly, vibrant, diverse, and characterful campaign\u2026 just like the Mediterranean itself! To embody the personality of this new venue, the agency playfully twists traditional proverbial language to highlight the unique blend of modernity and authenticity that defines Mediterraneo. This diversity is also reflected in the visuals and typographic choices, which evoke the golden age of the French Riviera. This is the first campaign for Mediterraneo, with the ambition to expand the concept beyond Nice.<\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div class=\"cp-blockquote-press teq-container\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7 grid gap-6\">\n            <div class=\"flex justify-center\">\n                <svg focusable=\"false\" aria-hidden=\"true\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect width=\"64\" height=\"64\" fill=\"#FFFF01\"\/>\n                    <path d=\"M24.32 30.36H29.6V41.72H18V29.72C18 26.4667 19.04 23.88 21.12 21.96C23.2533 20.04 26.08 19.0533 29.6 19V24.36C27.7867 24.52 26.4533 25.0267 25.6 25.88C24.7467 26.68 24.32 27.8533 24.32 29.4V30.36ZM40.24 30.36H45.52V41.72H33.92V29.72C33.92 26.4667 34.96 23.88 37.04 21.96C39.1733 20.04 42 19.0533 45.52 19V24.36C43.7067 24.52 42.3733 25.0267 41.52 25.88C40.6667 26.68 40.24 27.8533 40.24 29.4V30.36Z\" fill=\"#212121\"\/>\n                <\/svg>\n            <\/div>\n\n                            <blockquote class=\"font-sohne text-xl lg:text-2xl text-center\">\n                    <p>To bring our new concept Mediterraneo to life, we needed to express the richness and diversity of Mediterranean culture. Tequilarapido delivered exactly that, supporting us as a 360\u00b0 agency and infusing Mediterraneo with sunshine, conviviality, and character through its creative concept. A true Mediterranean campaign!<\/p>\n                <\/blockquote>\n            \n                            <div class=\"flex flex-col justify-center\">\n                                          <div class=\"font-sohne text-[18px] font-semibold text-center\">\n                            <p>Julien Oheix<\/p>\n                      <\/div>\n                                                                <div class=\"font-sohne text-[18px] text-center\">\n                            <p>Chief Brand Officer of Gruppo Iera<\/p>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<div id=\"block_a616f763cad37966a43be253b7cd719b\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-2-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-2.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-2.jpg\" alt=\"cp-mediterraneo-illustration-2\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"wysiwyg-block_9cb11e50cc81f1bbea8f89d1ce2a87be\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <h3>The system includes:<\/h3>\n<p><strong>A series of visuals and taglines to illustrate the venue\u2019s diversity<\/strong><\/p>\n<p><strong>A local 360\u00b0 launch campaign:<\/strong><\/p>\n<ul>\n<li>Print billboards (Nice tram shelters)<\/li>\n<li>Digital screens (Nice and Cannes train stations)<\/li>\n<li>Press ads in ELLE magazine<\/li>\n<li>Mobile programmatic advertising<\/li>\n<\/ul>\n<p><strong>A social media and influencer campaign<\/strong><\/p>\n<p><strong>A website (landing page)<\/strong> as the concept\u2019s showcase: <a href=\"https:\/\/mediterraneo-nice.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mediterraneo-nice.com<\/a><\/p>\n<h3>Campaign credits:<\/h3>\n<p><strong>Client<\/strong>: Julien Oheix, Chief Brand Officer of Gruppo Iera<\/p>\n<p><strong>Agency<\/strong>: tequilarapido<\/p>\n<p><strong>Art Direction<\/strong>: Donna di Stefano<\/p>\n<p><strong>Copywriting<\/strong>: Alexandre Foucray<\/p>\n<p><strong>Social Media<\/strong>: Ma\u00e9va Ferreri and Mehdi Dahmani<\/p>\n<p><strong>Media Manager<\/strong>: Caroline Gauci<\/p>\n<p><strong>Account Director<\/strong>: Ambre Boccara<\/p>\n<p><strong>Business Director<\/strong>: Sophie Gustinelli Cathelin<\/p>\n<p><strong>Project Manager<\/strong>: Laurine Ayach<\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"wysiwyg-block_79bd9fcdd9029cf80695df2b47bd4011\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p style=\"text-align: center;\"><strong>Press contact<\/strong><br \/>\n<strong>Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36<\/strong><\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"cp-press-content-block_ac8e300d95229834ca72381ae1cf429d\" class=\"teq-container full-screen cp-press-content relative bg-lightSand\">\n  <div class=\"teq-grid\">\n    <div class=\"col-start-1 col-span-6 lg:col-start-2 lg:col-span-22\">\n      <h2 class=\"text-4xl lg:text-[88px] leading-none uppercase title font-semibold mb-[24px]\">\n          More news      <\/h2>\n    <\/div>\n  <\/div>\n\n  <div class=\"news-wrapper flex flex-col\">\n          <a href=\"https:\/\/dusens.group\/en\/press\/engie-entrusts-dusens-group-with-the-redesign-of-its-corporate-website\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">10\/02\/2025<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">ENGIE entrusts Dusens Group with the redesign of its corporate website<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/04\/thumbnail-cp-engie.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n          <a href=\"https:\/\/dusens.group\/en\/press\/un-femmes-x-dusens-group-ex-tequilarapido-compaign\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">21\/08\/2024<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">UN Femmes x Dusens Group (ex tequilarapido) compaign<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/08\/thumbnail-cp-onu.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n          <a href=\"https:\/\/dusens.group\/en\/press\/dusens-group-formerly-tequilarapido-x-mobilize-make-a-strong-impact-with-a-guerrilla-campaign\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">20\/06\/2023<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">Dusens Group (formerly tequilarapido) x Mobilize make a strong impact with a guerrilla campaign<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/06\/thumbnail-cp-mobilize.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n      <\/div>\n\n    \n  <svg class=\"absolute halo\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"573\" height=\"764\" viewBox=\"0 0 573 764\" fill=\"none\">\n    <g filter=\"url(#filter0_f_8159_6284)\">\n      <path d=\"M220.348 567.653C191.02 552.576 209.454 515.856 195.258 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