{"id":7989,"date":"2023-06-20T11:45:00","date_gmt":"2023-06-20T09:45:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=press&#038;p=7989"},"modified":"2025-05-13T14:19:36","modified_gmt":"2025-05-13T12:19:36","slug":"dusens-group-formerly-tequilarapido-x-mobilize-make-a-strong-impact-with-a-guerrilla-campaign","status":"publish","type":"press","link":"https:\/\/dusens.group\/en\/press\/dusens-group-formerly-tequilarapido-x-mobilize-make-a-strong-impact-with-a-guerrilla-campaign\/","title":{"rendered":"Dusens Group (formerly tequilarapido) x Mobilize make a strong impact with a guerrilla campaign"},"content":{"rendered":"\n\n<div class=\"cp-herobanner-press teq-container pt-[120px] bg-sandOpal\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    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href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/en\/press\/dusens-group-formerly-tequilarapido-x-mobilize-make-a-strong-impact-with-a-guerrilla-campaign\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copy URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copied                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"flex flex-col gap-6\">\n                                    <h1 class=\"font-sohne text-2xl lg:text-3vw font-semibold uppercase\">\n                        <p>Dusens Group (formerly tequilarapido) x Mobilize make a strong impact with a guerrilla campaign<\/p>\n                    <\/h1>\n                \n                <!-- Mobile share modal -->\n                <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative items-center\">\n                    <svg class=\"icon-share\">\n                        <use xlink:href=\"#icon-share\"><\/use>\n                    <\/svg>\n                    <p class=\"label\">share<\/p>\n                <\/div>\n\n                <div class=\"flex items-center gap-6\">\n                                            <p class=\"font-sohne text-base w-400 text-dark\">\n                            Nice, 20 June 2023                        <\/p>\n                                                                <div class=\"flex items-center gap-2\">\n                            <svg aria-hidden=\"true\" focusable=\"false\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" fill=\"#212121\"\/>\n                            <\/svg>\n                            <p class=\"font-sohne text-base w-400 text-dark\">\n                                2 min                            <\/p>\n                        <\/div>\n                                    <\/div>\n\n                                    <div class=\"wysiwyg\">\n                        <p>\n                            <p>In order to continue boosting awareness of the Mobilize brand \u2014 presented as the future of Groupe Renault \u2014 and to embody its \u201cPlayful Activist\u201d personality, Dusens Group (formerly tequilarapido) designed a bold guerrilla marketing campaign, deployed around the VivaTech trade show.<\/p>\n                        <\/p>\n                    <\/div>\n                            <\/div>\n\n                            <a  class=\"btn-primary mt-10 new-tab\" \n                    href=\"https:\/\/dusens.group\/app\/uploads\/2025\/05\/dusens-cp-mobilize-en.pdf\" \n                    target=\"_blank\" \n                    data-text=\"Download the press release\" >          \n                    <span class=\"left\">\n                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                    <span class=\"right\">\n                    Download the press release                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_58688b80cf8e9e37b1482b41206f60a7\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p>In order to continue boosting awareness of the <strong>Mobilize<\/strong> brand \u2014 presented as the future of Groupe Renault \u2014 and to embody its \u201c<strong>Playful Activist<\/strong>\u201d personality, Dusens Group (formerly tequilarapido) designed a bold guerrilla marketing campaign, deployed around the VivaTech trade show.<\/p>\n<p>Today\u2019s mobility challenges demand <strong>useful innovation<\/strong>. Yet many trade shows still showcase concepts and gadgets that will never come to life. Building on this insight, Dusens Group positioned Mobilize as the brand whose technological innovations serve <strong>practical mobility and energy solutions<\/strong>.<\/p>\n<p><strong>A committed and engaging message<\/strong>, true to the Mobilize brand personality, was conceived and rolled out by Dusens Group through a campaign based on <strong>billboards<\/strong>:<\/p>\n<p style=\"text-align: center;\"><strong>3 creative ads placed around Paris Expo<\/strong><br \/>\n<strong>Key traffic intersections targeted over a period of 3 days<\/strong><br \/>\n<strong>Accompanied by clean tags on the ground<\/strong><\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_0272fbd63faadca84a94669f52b3526c\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/06\/cp-mobilize-illustration-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/06\/cp-mobilize-illustration.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/06\/cp-mobilize-illustration.jpg\" alt=\"cp-mobilize-illustration\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-blockquote-press teq-container\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7 grid gap-6\">\n            <div class=\"flex justify-center\">\n                <svg focusable=\"false\" aria-hidden=\"true\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect width=\"64\" height=\"64\" fill=\"#FFFF01\"\/>\n                    <path d=\"M24.32 30.36H29.6V41.72H18V29.72C18 26.4667 19.04 23.88 21.12 21.96C23.2533 20.04 26.08 19.0533 29.6 19V24.36C27.7867 24.52 26.4533 25.0267 25.6 25.88C24.7467 26.68 24.32 27.8533 24.32 29.4V30.36ZM40.24 30.36H45.52V41.72H33.92V29.72C33.92 26.4667 34.96 23.88 37.04 21.96C39.1733 20.04 42 19.0533 45.52 19V24.36C43.7067 24.52 42.3733 25.0267 41.52 25.88C40.6667 26.68 40.24 27.8533 40.24 29.4V30.36Z\" fill=\"#212121\"\/>\n                <\/svg>\n            <\/div>\n\n                            <blockquote class=\"font-sohne text-xl lg:text-2xl text-center\">\n                    <p>At Mobilize, as a young and innovative brand, we need agile, effective, and different ways of communicating. The proposal tequilarapido made \u2014 with great spontaneity and creativity \u2014 perfectly aligned with our \u2018Playful Activist\u2019 DNA! It allowed us to be visible and make a strong, friendly impression. It also motivated all of our teams ahead of the trade show!<\/p>\n                <\/blockquote>\n            \n                            <div class=\"flex flex-col justify-center\">\n                                          <div class=\"font-sohne text-[18px] font-semibold text-center\">\n                            <p>Marion Humeau<\/p>\n                      <\/div>\n                                                                <div class=\"font-sohne text-[18px] text-center\">\n                            <p>Chief Marketing Officer at Mobilize<\/p>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_5c9455e8cd79f8bc6de8f61f482e37b7\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p>This is far from their first collaboration! Dusens Group (formerly tequilarapido) has been supporting Mobilize since its launch in 2021, notably through the creation of digital content built around an original editorial line inspired by gaming, which perfectly fits the brand&#8217;s image.<\/p>\n<h3>Campaign credits:<\/h3>\n<ul>\n<li><strong>Client<\/strong>: Mobilize \u2013 Marion Humeau, Chief Marketing Officer<\/li>\n<li><strong>Agency<\/strong>: Dusens Group<\/li>\n<li><strong>Art Direction<\/strong>: Rapha\u00ebl Latrille<\/li>\n<li><strong>Copywriting<\/strong>: Alexandre Foucray<\/li>\n<li><strong>Strategic Planning<\/strong>: Iris Bensimon<\/li>\n<li><strong>Media Manager:<\/strong> Caroline Gauci<\/li>\n<li><strong>Account Director<\/strong>: Thibault Tr\u00e9hin<\/li>\n<li><strong>Business Director<\/strong>: Sophie Gustinelli Cathelin<\/li>\n<li><strong>Project Manager<\/strong>: Pauline Lerdon<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"wysiwyg-block_39a49ad0d6132f4d7e0af74ec9c9b560\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p style=\"text-align: center;\"><strong>Press contact<\/strong><br \/>\n<strong>Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36<\/strong><\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"cp-press-content-block_85de1b03fe087577cb8348eada189731\" class=\"teq-container full-screen cp-press-content relative bg-lightSand\">\n  <div class=\"teq-grid\">\n    <div class=\"col-start-1 col-span-6 lg:col-start-2 lg:col-span-22\">\n      <h2 class=\"text-4xl lg:text-[88px] leading-none uppercase title font-semibold mb-[24px]\">\n          More news      <\/h2>\n    <\/div>\n  <\/div>\n\n  <div class=\"news-wrapper flex flex-col\">\n          <a href=\"https:\/\/dusens.group\/en\/press\/engie-entrusts-dusens-group-with-the-redesign-of-its-corporate-website\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">10\/02\/2025<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">ENGIE entrusts Dusens Group with the redesign of its corporate website<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/04\/thumbnail-cp-engie.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n          <a href=\"https:\/\/dusens.group\/en\/press\/un-femmes-x-dusens-group-ex-tequilarapido-compaign\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">21\/08\/2024<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">UN Femmes x Dusens Group (ex tequilarapido) compaign<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/08\/thumbnail-cp-onu.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n          <a href=\"https:\/\/dusens.group\/en\/press\/tequilarapido-celebrates-mediterranean-art-of-living-at-nices-gare-du-sud-for-gruppo-iera-it-italian-trattoria\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">13\/07\/2023<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">Tequilarapido celebrates Mediterranean art of living at Nice\u2019s Gare du Sud for Gruppo Iera (IT Italian Trattoria)<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/thumbnail-cp-mediterraneo.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n      <\/div>\n\n    \n  <svg class=\"absolute halo\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"573\" height=\"764\" viewBox=\"0 0 573 764\" fill=\"none\">\n    <g filter=\"url(#filter0_f_8159_6284)\">\n      <path d=\"M220.348 567.653C191.02 552.576 209.454 515.856 195.258 472.439C181.062 429.023 427.324 99.0064 367.628 221.321C307.932 343.635 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