{"id":688,"date":"2023-01-01T07:29:00","date_gmt":"2023-01-01T07:29:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=688"},"modified":"2025-07-21T13:57:34","modified_gmt":"2025-07-21T11:57:34","slug":"la-mut-social-media-strategy-and-editorial-support","status":"publish","type":"stories","link":"https:\/\/dusens.group\/en\/stories\/la-mut-social-media-strategy-and-editorial-support\/","title":{"rendered":"LA MUT&#8217; &#8211; Social media strategy and editorial support"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/BASE_THUMBNAIL-min-lamut2-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/BASE_THUMBNAIL-min-lamut2-desktop.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/BASE_THUMBNAIL-min-lamut2-desktop.jpg\"\n                        alt=\"BASE_THUMBNAIL-min-lamut2-desktop\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n                                            <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Health                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Business                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Europe                        <\/li>\n                                    <\/ul>\n\n                <div class=\"share-wrapper desktop-only flex gap-6 mb-4 mt-10\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Fen%2Fstories%2Fla-mut-social-media-strategy-and-editorial-support%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copy URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copied                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    LA MUT&#8217;                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Social media strategy and editorial support                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">share<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>Design of an editorial line and content that embody the purpose of this mutualist and united company. Each content, supported internally, describes concrete projects. Each speech illustrates how La Mut\u2019 takes care of everyone on a daily basis. All of this allows us to promote all professions and invite those who wish to join them.<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Brand content, Growth, Social Media                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-min-lamutsocial-hero1-mobile.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-min-lamutsocial-hero1-desktop.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-min-lamutsocial-hero1-desktop.jpg\" alt=\"image-min-lamutsocial-hero1-desktop\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"cp-double-content teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-14 relative left autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-1-min-lamutsocial-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-1-min-lamutsocial-desktop.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-1-min-lamutsocial-desktop.jpg\"\n                            alt=\"image 1-min-lamutsocial-desktop\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 relative right autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-2-min-lamutsocial-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-2-min-lamutsocial-desktop.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-2-min-lamutsocial-desktop.jpg\"\n                            alt=\"image 2-min-lamutsocial-desktop\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_eef8301a6d37a19f9892a944dc5cd282\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">See more projects<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/01\/thumbnail-auberi-website.jpg\" alt=\"thumbnail-auberi-website\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>AUBERI<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Creation of the brand platform, visual identity and editorial strategy<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/auberi-creation-of-the-brand-platform-visual-identity-and-editorial-strategy\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/auberi-creation-of-the-brand-platform-visual-identity-and-editorial-strategy\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/02\/thumbnail-cafe-homme-identity-mobile.jpg\" alt=\"thumbnail-cafe-homme-identity-mobile\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>CAF\u00c9 DE L&#8217;HOMME<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Creation of the brand platform &amp; visual identity<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/cafe-de-lhomme-creation-of-the-brand-platform-visual-identity\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/cafe-de-lhomme-creation-of-the-brand-platform-visual-identity\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[78],"sectors":[21],"expertises":[36,264,457],"challenges":[28],"geolocation":[18],"tags":[47,131,43,142],"class_list":["post-688","stories","type-stories","status-publish","hentry","customers-la-mut","sectors-health","expertises-branding","expertises-growth","expertises-social-media-2","challenges-business","geolocation-europe","tags-brand-content","tags-identite-graphique","tags-social-media","tags-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA MUT&#039; - Social media strategy and editorial support - Dusens Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dusens.group\/en\/stories\/la-mut-social-media-strategy-and-editorial-support\/\" \/>\n<meta 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