{"id":7267,"date":"2024-09-01T11:22:00","date_gmt":"2024-09-01T09:22:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=7267"},"modified":"2025-04-17T10:39:11","modified_gmt":"2025-04-17T08:39:11","slug":"orano-strategic-audit-to-rethink-the-groups-digital-presence","status":"publish","type":"stories","link":"https:\/\/dusens.group\/en\/stories\/orano-strategic-audit-to-rethink-the-groups-digital-presence\/","title":{"rendered":"ORANO &#8211; Strategic audit to rethink the group&#8217;s digital presence"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/01\/thumbnail-orano-audit-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/01\/thumbnail-orano-audit.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/01\/thumbnail-orano-audit.jpg\"\n                        alt=\"thumbnail-orano-audit\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n                                            <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Energy                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Corporate                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Europe                        <\/li>\n                                    <\/ul>\n\n                <div class=\"share-wrapper desktop-only flex gap-6 mb-4 mt-10\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Fen%2Fstories%2Forano-strategic-audit-to-rethink-the-groups-digital-presence%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copy URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copied                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    ORANO                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Strategic audit to rethink the group&#8217;s digital presence                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">share<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>In-depth analysis of Orano&#8217;s digital ecosystem to identify the levers for optimizing its corporate site, clarify its objectives and redefine its role in a communications strategy in line with the Group&#8217;s current challenges.<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Advisory, Digital                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">The challenge<\/h2>\n                                        <div class=\"paragraph\"><p>Designed over five years ago, Orano&#8217;s website met specific needs, in line with the strategic priorities of the time. Since then, the context has changed. It has become essential to rethink the role of the site in Orano&#8217;s overall digital strategy.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/01\/orano-audit-illustration-mobile.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/01\/orano-audit-illustration.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/01\/orano-audit-illustration.jpg\" alt=\"orano-audit-illustration\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">Our approach<\/h2>\n                                        <div class=\"paragraph\"><p>To draw up an objective assessment of the digital ecosystem and identify areas for improvement, we carried out a full audit, based on a methodology inspired by design thinking. This in-depth analysis revealed several key points: while the site stands out for its SEO effectiveness and the quality of its content, it suffers from complex navigation and an unintuitive tree structure. The result was a blurred understanding of its targets and objectives.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">About the brand<\/h2>\n                                        <div class=\"paragraph\"><p>Orano is a key player in the nuclear industry, committed to meeting the energy and health challenges of today and tomorrow. Thanks to its expertise and mastery of cutting-edge technologies, the group offers its customers high value-added solutions throughout the fuel cycle.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_da97b9887028ebcb6453904c534c43c9\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">See more projects<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/04\/thumbnail-engie-application.jpg\" alt=\"thumbnail-engie-application\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>ENGIE<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Creation of a mobile application rallying 97,000 collaborators around the energy transition.<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/engie-creation-of-a-mobile-application-rallying-97000-collaborators-around-the-energy-transition\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/engie-creation-of-a-mobile-application-rallying-97000-collaborators-around-the-energy-transition\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/thumbnail-horse-website-v2.jpg\" alt=\"thumbnail-horse-website-v2\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;HORSE&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:29375,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:15987699},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;,&quot;16&quot;:10,&quot;17&quot;:1}\">HORSE<\/span><\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Creation of the new corporate platform<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/horse-creation-of-the-new-corporate-platform\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/horse-creation-of-the-new-corporate-platform\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[81],"sectors":[20],"expertises":[33,34],"challenges":[17],"geolocation":[18],"tags":[439],"class_list":["post-7267","stories","type-stories","status-publish","hentry","customers-orano","sectors-energy","expertises-advisory","expertises-digital","challenges-corporate","geolocation-europe","tags-research-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ORANO - Strategic audit to rethink the group&#039;s digital presence - Dusens Group<\/title>\n<meta name=\"description\" content=\"In-depth analysis of Orano&#039;s digital ecosystem to identify the levers for optimizing its corporate site and clarify its objectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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