{"id":7360,"date":"2024-11-05T17:20:00","date_gmt":"2024-11-05T15:20:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=7360"},"modified":"2025-04-10T11:21:59","modified_gmt":"2025-04-10T09:21:59","slug":"accor-hotels-internal-ecosystem-audit","status":"publish","type":"stories","link":"https:\/\/dusens.group\/en\/stories\/accor-hotels-internal-ecosystem-audit\/","title":{"rendered":"ACCOR HOTELS &#8211; Internal Ecosystem Audit"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/04\/thumbnail-mobile-accor-hotels-internal-ecosystem-audit-1.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/04\/thumbnail-accor-hotels-internal-ecosystem-audit-1.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/04\/thumbnail-accor-hotels-internal-ecosystem-audit-1.jpg\"\n                        alt=\"thumbnail-accor-hotels-internal-ecosystem-audit\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n              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                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Fen%2Fstories%2Faccor-hotels-internal-ecosystem-audit%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/en\/stories\/accor-hotels-internal-ecosystem-audit\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/en\/stories\/accor-hotels-internal-ecosystem-audit\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copy URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copied                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    Accor Hotels                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Internal Ecosystem Audit                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">share<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>Reinvent Accor&#8217;s digital employee experience using UX research to streamline the ecosystem, meet the real needs of head office and field teams, and make AccorLive a fluid, intuitive, human-centered point of contact.<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Advisory, Digital                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">The challenge<\/h2>\n                                        <div class=\"paragraph\"><p>How can AccorLive be integrated strategically and coherently into the Group&#8217;s digital ecosystem, in order to respond effectively to the very varied needs of its employees, whether they are based at head office or in the hotels?<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/11\/image-mobile-accor-hotels-internal-ecosystem-audit.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/11\/image-accor-hotels-internal-ecosystem-audit.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/11\/image-accor-hotels-internal-ecosystem-audit.jpg\" alt=\"image-accor-hotels-internal-ecosystem-audit\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">Our approach<\/h2>\n                                        <div class=\"paragraph\"><p>The aim of this project was to carry out an in-depth analysis of the digital environment, and the uses and expectations of Accor employees, in order to design appropriate and intuitive user paths. With 25 years\u2018 experience in digital, we mobilised our UX Research expertise to help streamline the existing ecosystem, clarify the role of each touchpoint and propose tailored solutions focused on users\u2019 real needs. As part of this audit, we carried out a benchmark of 12 companies. This comparative analysis enabled us to identify best practices and enrich our recommendations, particularly in response to the irritants revealed by the initial feedback from the internal questionnaire. This project is part of a dynamic in which the human element is once again at the heart of the digital experience: today&#8217;s employees expect tools that are more personalised, more fluid and more engaging.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">About the brand<\/h2>\n                                        <div class=\"paragraph\"><p>Accor is the leading hotel group in Europe and the sixth largest in the world. It has a portfolio of 40 brands covering all segments: luxury (Raffles, Fairmont, Sofitel, etc.), premium (MGallery, Pullman, Swiss\u00f4tel, etc.), mid-range (Novotel, Mercure, Adagio, etc.) and economy (ibis, hotelF1, etc.). The group is present in over 110 countries worldwide.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_88655bd94152fc1bc3d7da87309b15d4\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">See more projects<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2014\/09\/thumbnail-accor-hotels-design-of-the-world-intranet.jpg\" alt=\"thumbnail-accor-hotels-design-of-the-world-intranet\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>ACCOR HOTELS<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Design of the world Intranet<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/accor-hotels-design-of-the-world-intranet\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/accor-hotels-design-of-the-world-intranet\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/08\/thumbnail-dassault-website-v2.jpg\" alt=\"thumbnail-dassault-website-v2\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>DASSAULT AVIATION<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Creation of the new corporate platform<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/dassault-aviation-creation-of-the-new-corporate-platform\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/dassault-aviation-creation-of-the-new-corporate-platform\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[127],"sectors":[23],"expertises":[33,34],"challenges":[29],"geolocation":[18],"tags":[439],"class_list":["post-7360","stories","type-stories","status-publish","hentry","customers-accor-hotels","sectors-industry","expertises-advisory","expertises-digital","challenges-internal","geolocation-europe","tags-research-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - 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