{"id":8355,"date":"2025-04-01T18:14:00","date_gmt":"2025-04-01T16:14:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=8355"},"modified":"2026-01-15T11:32:33","modified_gmt":"2026-01-15T09:32:33","slug":"sbm-global-overhaul-of-the-social-media-strategy-of-the-casinos-of-monte-carlo","status":"publish","type":"stories","link":"https:\/\/dusens.group\/en\/stories\/sbm-global-overhaul-of-the-social-media-strategy-of-the-casinos-of-monte-carlo\/","title":{"rendered":"SBM &#8211; Global overhaul of the social media strategy of the Casinos of Monte-Carlo"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/thumbnail-sbm-some-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/thumbnail-sbm-some.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/thumbnail-sbm-some.jpg\"\n                        alt=\"thumbnail-sbm-some\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n                                            <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Luxury                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Corporate                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Europe                        <\/li>\n                                    <\/ul>\n\n                <div class=\"share-wrapper desktop-only flex gap-6 mb-4 mt-10\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Fen%2Fstories%2Fsbm-global-overhaul-of-the-social-media-strategy-of-the-casinos-of-monte-carlo%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copy URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copied                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    SBM                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Global overhaul of the social media strategy of the Casinos of Monte-Carlo                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">share<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>Embodiment of the positioning of the two casinos in the group through unique editorial lines and a strategic translation on their social platforms<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Advisory, Brand content, Social Media                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">The challenge<\/h2>\n                                        <div class=\"paragraph\"><p>Create a new territory of expression that values the unique experience of gaming in Monaco, addressing audiences with different expectations and emotions. All while taking into account the regulations surrounding the communication of gambling.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-1-mobile.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-1.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-1.jpg\" alt=\"sbm-full-grid-1\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"cp-portrait-layout full-screen teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-6 relative h-fit mb-20 lgx:mb-0 left autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture>\n                        <source media=\"(max-width: 767px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-left.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-left.jpg\"\/>\n                        <img decoding=\"async\"\n                                src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-left.jpg\"\n                                alt=\"sbm-some-left\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-start-11 lg:col-span-14 right\">\n            <div class=\"media-inner relative\">\n                                    <picture>\n                        <source media=\"(max-width: 767px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-right-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-right.jpg\"\/>\n                        <img decoding=\"async\"\n                                src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-right.jpg\"\n                                alt=\"sbm-some-right\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">Our approach<\/h2>\n                                        <div class=\"paragraph\"><p>Analysis of the specific universes of each casino to develop a strategy around distinct yet complementary positioning. The Casino Monte-Carlo, with its refinement, embodies &#8220;Go all in,&#8221; while the Casino Caf\u00e9 de Paris, vibrant and dynamic, expresses itself through &#8220;Celebrate your games.&#8221; These two strong and distinct visual identities are directly translated into the content strategy on social media, where they engage their respective communities and enhance the attractiveness of both establishments.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-2-mobile.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-2.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-2.jpg\" alt=\"sbm-full-grid-2\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"cp-double-content teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-14 relative left autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/some-sbm-left-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/some-sbm-left.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/some-sbm-left.jpg\"\n                            alt=\"some-sbm-left\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 relative right autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2026\/01\/sbm-some-right-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2026\/01\/sbm-some-right.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2026\/01\/sbm-some-right.jpg\"\n                            alt=\"sbm-some-right\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">About the brand<\/h2>\n                                        <div class=\"paragraph\"><p>The Soci\u00e9t\u00e9 des Bains de Mer in Monaco is a company controlled by the Monegasque State, founded by sovereign ordinance of Prince Charles III of Monaco in 1863. It currently manages numerous assets in luxury hospitality and leisure in the principality, including world-renowned casinos.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_2a4548d419198fae127b57b35debb69b\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">See more projects<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2022\/01\/Thumbnail_AUBERI_Influence-desktop.jpg\" alt=\"Thumbnail_AUBERI_Influence-desktop\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>AUBERI<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Activation and influence campaign &#8211; media strategy<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/auberi-activation-and-influence-campaign-media-strategy\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/auberi-activation-and-influence-campaign-media-strategy\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/05\/thumbnail-cafe-homme-social.jpg\" alt=\"thumbnail-cafe-homme-social\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>CAF\u00c9 DE L&#8217;HOMME<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Social media strategy and editorial support<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/en\/stories\/cafe-de-lhomme-social-media-strategy-and-editorial-support\/\" aria-label=\"lien vers https:\/\/dusens.group\/en\/stories\/cafe-de-lhomme-social-media-strategy-and-editorial-support\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[458],"sectors":[25],"expertises":[33,36,457],"challenges":[17],"geolocation":[18],"tags":[47,135,439,43],"class_list":["post-8355","stories","type-stories","status-publish","hentry","customers-sbm","sectors-luxury","expertises-advisory","expertises-branding","expertises-social-media-2","challenges-corporate","geolocation-europe","tags-brand-content","tags-crea","tags-research-insights","tags-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - 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