{"id":1531,"date":"2024-06-20T13:54:00","date_gmt":"2024-06-20T13:54:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=1531"},"modified":"2024-11-15T17:31:07","modified_gmt":"2024-11-15T15:31:07","slug":"hope-for-a-new-era-of-engagement-with-its-communities","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/en\/the-sixth\/hope-for-a-new-era-of-engagement-with-its-communities\/","title":{"rendered":"Hope for a new era of engagement with its communities"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Business<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">News<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Fen%2Fthe-sixth%2Fhope-for-a-new-era-of-engagement-with-its-communities%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-hope-for-a-new-era-of-engagement-with-its-communities-mob.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-hope-for-a-new-era-of-engagement-with-its-communities.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-hope-for-a-new-era-of-engagement-with-its-communities.jpg\" alt=\"thumbnail-hope-for-a-new-era-of-engagement-with-its-communities\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    24, June the 20th                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        4 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Marjolaine Avenoso                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-7 lg:col-start-3 mb-6 lg:mb-0\">\n                                                                <div class=\"w-full mb-6 lg:mb-0\">\n                                \n<div class=\"cp-key-number bg-dazzling p-6 text-dark\" style=\"mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-bottom-mask.png); mask-repeat: no-repeat; mask-size: 100% auto;\">\n\n            <span class=\"number text-[104px] font-medium text-cedar font-soehne leading-none\">\n            73%        <\/span>\n    \n            <div class=\"text-[24px] leading-[31px] font-semibold font-soehne\">\n            of brands could disappear&#8230; without anyone being affected.        <\/div>\n    \n            <div class=\"source text-[14px] leading-[22px] font-soehne mt-5 lg:mt-[120px]\">\n            <p>\n                Source :            <\/p>\n\n            <a href=\"https:\/\/havasmedianetwork.com\/fr\/havas-media-network-sort-son-livre-blanc-sur-la-meaningful-attention\/\" \n                target=\"_blank\"\n                class=\" decoration-0\">\n                Havas Media Network\n                                    <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.6582 10.7542L12.2996 10.7683L12.2396 3.75728L5.22855 3.69723L5.24261 5.33868L9.45159 5.37473L3.16902 11.6573L4.33964 12.8279L10.6221 6.54544L10.6582 10.7542Z\" fill=\"#212121\"\/>\n                    <\/svg>\n                            <\/a>\n        <\/div>\n    <\/div>                        <\/div>\n                                    <\/div>\n                                    <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-12 \">\n                        <div class=\"sixth-wyswiwyg\">\n                            <p>&#8220;For many consumers, brand discovery begins after the first purchase: 78% of them discover elements that attract them and make them loyal to a brand after the initial sale&#8221;. These are the findings of the latest &#8220;Trust Barometer &#8211; The collapse of the purchase funnel&#8221; study by Edelman.<\/p>\n<p>We&#8217;re living in anxious times, or at least uncertain times in many respects&#8230; and we&#8217;re feeling it every day.<br \/>\nAccording to a study by Selligent in 2021, 28% of us remained indifferent to brand empathy and 25% felt it was a waste of time. The messages, meanwhile, were hardly more successful: &#8220;we&#8217;re all in this together&#8221; was among the most grating phrases for the general public (20%), ahead of &#8220;in these uncertain times&#8221; (18%) and &#8220;we&#8217;re here for you&#8221; (17%).<\/p>\n<p>This frustration reflects a form of audience saturation in an age of impersonal, unauthenticated speeches. According to a study conducted by Havas Media Network in 2023, 73% of brands could disappear&#8230; without anyone being affected.<\/p>\n<p>A reality that illustrates the disengagement of consumers: for brands, it&#8217;s urgent to react and enter into a dynamic of value creation with their audiences. For a long time, social networks have been a source of insights and tools capable of determining the engagement reach of a message, notably through the study of content performance. But today, relying solely on the number of interactions, reaches and followers to deduce audience interest is no longer enough.<\/p>\n<p>Faced with ever-changing algorithms that constantly favor platform specificities over brand objectives, creating sincere links with stakeholders on social networks is becoming increasingly difficult.<\/p>\n<p>&#8220;Followership&#8221; is a passive act, where commitment is not sufficiently convincing. Building a community in new spaces helps to restore meaning to the brand-audience and audience-audience relationship.<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                <\/div>\n\n<div id=\"block_3748e6fd708df9f34e04fc3e2a8c1783\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-hope-for-a-new-era-of-engagement-with-its-communities.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-hope-for-a-new-era-of-engagement-with-its-communities.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-hope-for-a-new-era-of-engagement-with-its-communities.jpg\" alt=\"illustration-hope-for-a-new-era-of-engagement-with-its-communities\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <p><strong>Zoom in on Threads<\/strong>, the app with &#8220;130 million active users&#8221; and, above all, the mother of &#8220;trending topics&#8221;, a new and fashionable feature. The app seems to be gaining a better understanding of audiences&#8217; needs, interests and behaviors, facilitating the creation of more tailored and specific content. Automatic tracking of favorite accounts and notification of the latest newsallow brands to focus their attention on key conversations and actively participate in them.<\/p>\n<p>Since its launch in France on December 14, 2023, several brands have already taken the plunge by investing in Threads. Another striking fact: according to estimates by analytics company Apptopia in March 2024,<strong> the platform now has more daily users in the United States than X<\/strong>.<\/p>\n<p>Brands have seized the opportunity to address their audiences differently.<\/p>\n<p>Despite its corporate image, the <strong>Dassault Syst\u00e8mes brand is a perfect example of community animation<\/strong> and hyper-conversation. On this feed, the <a href=\"https:\/\/www.threads.net\/@dassaultsystemes\/post\/C6gwoIcogE8\" target=\"_blank\" rel=\"noopener\">culture of the meme<\/a> is nurtured and <a href=\"https:\/\/www.threads.net\/@dassaultsystemes\/post\/C8CieXsiVnB\" target=\"_blank\" rel=\"noopener\">the popularization of IT and engineering<\/a> is cultivated, without forgetting to mention the expertise of &#8220;The 3DEXPERIENCE Company&#8221;.<\/p>\n<p>Dassault Syst\u00e8mes responds to its community as much as it participates in threads external to the brand, always with a view to exposing the account to new audiences.<\/p>\n<p>So we can legitimately wonder whether Threads could give a new impetus to communication? Will it enable brands to create stronger links with their audiences, or, on the contrary, remain in the apathetic vertical conversation with which other Meta Group platforms are familiar?<\/p>\n<p>At Dusens, we are firmly committed to engaging all our stakeholders and those of our customers around the issues that concern us. We are convinced that companies that succeed in sustainably engaging their communities are the most likely to change things and create positive, impactful dynamics.<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>You will also<br \/>\nbe interested<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/the-alpha-generation-deciphered-from-z-to-a\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Explore                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>The Alpha generation deciphered from Z to A<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                4.5 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a-mob.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a.jpg\"\n                                    alt=\"thumbnail-the-alpha-generation-deciphered-from-z-to-a\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/csr-must-engage-more-before-becoming-a-legal-obligation-for-all\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Perspectives                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    Short                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>CSR must engage more before becoming a legal obligation for all<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                1 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-csr-engage.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-csr-engage.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-csr-engage.jpg\"\n                                    alt=\"cover-csr-engage\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-[18_\/_span_6] lg:mt-[-130px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/the-french-and-ecological-inaction\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Insight                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>The French and ecological inaction<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                3 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/COVER-news-the-french-mobile.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/COVER-news-the-french-desktop.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/COVER-news-the-french-desktop.jpg\"\n                                    alt=\"COVER-news-the french-desktop\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                        <\/div>\n     \n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","format":[161],"themes":[164],"reading-time":[169],"class_list":["post-1531","the-sixth","type-the-sixth","status-publish","hentry","format-news","themes-business","reading-time-4-min"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hope for a new era of community engagement - Dusens Group<\/title>\n<meta name=\"description\" content=\"To counter disengagement, brands must create authentic value and engage communities on platforms like Threads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dusens.group\/en\/the-sixth\/hope-for-a-new-era-of-engagement-with-its-communities\/\" \/>\n<meta property=\"og:locale\" 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