{"id":2708,"date":"2024-06-23T13:30:00","date_gmt":"2024-06-23T13:30:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=2708"},"modified":"2024-11-15T18:31:55","modified_gmt":"2024-11-15T16:31:55","slug":"supporting-business-transformation","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/","title":{"rendered":"Supporting business transformation"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Explore<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">News<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Fen%2Fthe-sixth%2Fsupporting-business-transformation%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a  href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a  href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share-white\">\n                                <use xlink:href=\"#icon-share-white\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr white\">\n                            Copy URL                        <\/p>\n                        <p class=\"copied-label anim-ltr white\">\n                             Copied                        <\/p>\n                        <svg class=\"icon-copy-white\">\n                            <use xlink:href=\"#icon-copy-white\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-signifier text-[40px] leading-[44px] lg:text-[56px] lg:leading-[64px] mt-6 lg:mt-7 title\">\n                    <p>Supporting business transformation<\/p>\n                <\/h1>\n            \n            <!-- Desktop -->\n            <div class=\"hidden lg:flex gap-6  text-[16px] leading-[20px] my-6   pb-[136px]\">\n                                    <span class=\"date\">\n                        24, June the 23rd                    <\/span>\n                \n                <!-- Taxo reading-time  -->\n                                                            <div class=\"flex items-center gap-2 time\">\n                            <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                            <\/svg>\n                            2 min                        <\/div>\n                                    \n\n                                    <span class=\"author\">\n                        Thibault Tr\u00e9hin                    <\/span>\n                            <\/div>\n\n                    <\/div>\n\n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mt-4 mb-2 items-center\">\n                <svg class=\"icon-share-white\">\n                    <use xlink:href=\"#icon-share-white\"><\/use>\n                <\/svg>\n                <p class=\"label\"> share <\/p>\n            <\/div>\n\n        <!-- <picture class=\"w-full h-auto lg:absolute opacity-0 lg:-bottom-[128px]\" -->\n        <div class=\"col-span-6 md:col-span-12 lg:col-[16_\/_span_8] py-6 lg:py-0\">\n                            <picture class=\"w-full h-auto\"\n                    style=\"\n                        mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-mask.svg);\n                        mask-repeat: no-repeat; mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\" alt=\"thumbnail-business-transformation\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    24, June the 23rd                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        2 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Thibault Tr\u00e9hin                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <h2>Bullshit job?<\/h2>\n<p>I put the question to ChatGPT (original): &#8220;What sectors are associated with bullshit jobs?&#8221; and to no great surprise, communications and marketing came out on top very quickly, along with administration and consulting.<\/p>\n<p>However, while it&#8217;s clear that it&#8217;s impossible to work in an agency without hearing &#8220;we don&#8217;t save lives&#8221; at least once, I&#8217;m still convinced that communications is becoming more and more meaningful in the age of corporate transformation.<\/p>\n<h2>The role of the company<\/h2>\n<p>In 2018, the first subjects I was able to work on for Renault Group were associated with post-Carlos Ghosn crisis management, followed by key figures, employer branding etc&#8230; in short, corporate subjects par excellence. It was when we accompanied the Group in announcing its new strategic plan, under new CEO Luca De Meo, that communications took on a whole new dimension.<\/p>\n<p>We had the opportunity not only to witness, but to participate in the revolution of a company: in its organization, its business model, its products and services, its identity. This transformation has only reinforced the role of the corporate brand, and therefore the importance of promoting it.<\/p>\n<p>The constant state of crisis, international competitiveness and new consumer habits make these transformations the norm for major companies. The business model is being reinvented, the ecosystem is becoming more complex and the number of stakeholders to be engaged is increasing, so we need to be able to tell the story of this transformation.<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n<div id=\"block_f218a61ad315a195b4ecbf7fbe25b865\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/business-transformation-illustration-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/business-transformation-illustration.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/business-transformation-illustration.jpg\" alt=\"business-transformation-illustration\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <h2>Communicating for understanding<\/h2>\n<p>More than ever, the challenges facing companies are intersecting with those facing society: energy transition, new forms of mobility, health&#8230; These are subjects that affect us all, even if we are not really in a position to understand them.<\/p>\n<p>That&#8217;s where my job as a communicator comes into its own. I had to understand for myself what was at stake in the transformation of the automotive industry, who the stakeholders were, what the levers and obstacles were, in order to best serve the company&#8217;s vision.<\/p>\n<p>Our mission starts here: more than ever, the major players in our companies need to involve their entire ecosystem. Communication is the lever for commitment, enabling us to translate and communicate a strategic vision to everyone, over the long term.<\/p>\n<h2>On a larger scale<\/h2>\n<p>It&#8217;s when we become aware of our mission as communicators that we rekindle our passion for our profession. As an account manager, I believe that my first lever for getting teams involved in a project is to translate the customer&#8217;s issues and needs, and to provide sufficient context, vision and angles of approach. This gets the whole team involved, beyond the deliverables, and gives meaning to our actions.<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>You will also<br \/>\nbe interested<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/social-listening-and-data-exploitation\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Insight                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Social listening and data exploitation<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-social-listening.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-social-listening.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-social-listening.jpg\"\n                                    alt=\"cover-social-listening\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/ai-the-new-challenge-of-the-energy-transition\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Perspectives                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    Short                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>AI, the new challenge of the energy transition<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-ai-energy-transition.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-ai-energy-transition.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-ai-energy-transition.jpg\"\n                                    alt=\"cover-ai-energy-transition\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-[18_\/_span_6] lg:mt-[-130px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/the-employer-brand-the-most-powerful-lever-of-engagement-for-companies\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Business                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>The employer brand, the most powerful lever of engagement for companies<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                3.5 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand-mobile.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg\"\n                                    alt=\"thumbnail-employer-brand\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                        <\/div>\n     \n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","format":[161],"themes":[166],"reading-time":[167],"class_list":["post-2708","the-sixth","type-the-sixth","status-publish","hentry","format-news","themes-explore","reading-time-2-min"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supporting business transformation - Dusens Group<\/title>\n<meta name=\"description\" content=\"In the era of business transformations, communication plays a key role, from crisis management to enhancing strategic value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supporting business transformation - Dusens Group\" \/>\n<meta property=\"og:description\" content=\"In the era of business transformations, communication plays a key role, from crisis management to enhancing strategic value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Dusens Group\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T16:31:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/\",\"url\":\"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/\",\"name\":\"Supporting business transformation - Dusens Group\",\"isPartOf\":{\"@id\":\"https:\/\/dusens.group\/en\/#website\"},\"datePublished\":\"2024-06-23T13:30:00+00:00\",\"dateModified\":\"2024-11-15T16:31:55+00:00\",\"description\":\"In the era of business transformations, communication plays a key role, from crisis management to enhancing strategic value.\",\"breadcrumb\":{\"@id\":\"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dusens.group\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Sixth\",\"item\":\"https:\/\/dusens.group\/en\/the-sixth\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Supporting business transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dusens.group\/en\/#website\",\"url\":\"https:\/\/dusens.group\/en\/\",\"name\":\"Dusens Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dusens.group\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Supporting business transformation - Dusens Group","description":"In the era of business transformations, communication plays a key role, from crisis management to enhancing strategic value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/","og_locale":"en_US","og_type":"article","og_title":"Supporting business transformation - Dusens Group","og_description":"In the era of business transformations, communication plays a key role, from crisis management to enhancing strategic value.","og_url":"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/","og_site_name":"Dusens Group","article_modified_time":"2024-11-15T16:31:55+00:00","og_image":[{"url":"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/","url":"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/","name":"Supporting business transformation - Dusens Group","isPartOf":{"@id":"https:\/\/dusens.group\/en\/#website"},"datePublished":"2024-06-23T13:30:00+00:00","dateModified":"2024-11-15T16:31:55+00:00","description":"In the era of business transformations, communication plays a key role, from crisis management to enhancing strategic value.","breadcrumb":{"@id":"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dusens.group\/en\/the-sixth\/supporting-business-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dusens.group\/en\/"},{"@type":"ListItem","position":2,"name":"The Sixth","item":"https:\/\/dusens.group\/en\/the-sixth\/"},{"@type":"ListItem","position":3,"name":"Supporting business transformation"}]},{"@type":"WebSite","@id":"https:\/\/dusens.group\/en\/#website","url":"https:\/\/dusens.group\/en\/","name":"Dusens Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dusens.group\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/dusens.group\/en\/wp-json\/wp\/v2\/the-sixth\/2708"}],"collection":[{"href":"https:\/\/dusens.group\/en\/wp-json\/wp\/v2\/the-sixth"}],"about":[{"href":"https:\/\/dusens.group\/en\/wp-json\/wp\/v2\/types\/the-sixth"}],"wp:attachment":[{"href":"https:\/\/dusens.group\/en\/wp-json\/wp\/v2\/media?parent=2708"}],"wp:term":[{"taxonomy":"format","embeddable":true,"href":"https:\/\/dusens.group\/en\/wp-json\/wp\/v2\/format?post=2708"},{"taxonomy":"themes","embeddable":true,"href":"https:\/\/dusens.group\/en\/wp-json\/wp\/v2\/themes?post=2708"},{"taxonomy":"reading-time","embeddable":true,"href":"https:\/\/dusens.group\/en\/wp-json\/wp\/v2\/reading-time?post=2708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}