{"id":5684,"date":"2024-08-01T07:00:00","date_gmt":"2024-08-01T05:00:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=5684"},"modified":"2024-11-15T13:27:44","modified_gmt":"2024-11-15T11:27:44","slug":"when-lacoste-supports-its-favourite-muse","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/en\/the-sixth\/when-lacoste-supports-its-favourite-muse\/","title":{"rendered":"When Lacoste supports its favourite muse"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/en\/\">Home<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Impact<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">Short<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Fen%2Fthe-sixth%2Fwhen-lacoste-supports-its-favourite-muse%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/07\/COVER-the-sixth-lacoste-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/07\/COVER-the-sixth-lacoste-desktop.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/07\/COVER-the-sixth-lacoste-desktop.jpg\" alt=\"COVER-the-sixth-lacoste-desktop\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    24, July the 3rd                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        1 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Lucie Marcel                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-7 lg:col-start-3 mb-6 lg:mb-0\">\n                                                                <div class=\"w-full mb-6 lg:mb-0\">\n                                \n<div class=\"cp-key-number bg-dazzling p-6 text-dark\" style=\"mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-bottom-mask.png); mask-repeat: no-repeat; mask-size: 100% auto;\">\n\n    \n            <div class=\"text-[24px] leading-[31px] font-semibold font-soehne\">\n            The brand is adapting to today&#8217;s culture, which increasingly emphasizes a human, benevolent aspect in both its muses and its employees.        <\/div>\n    \n    <\/div>                        <\/div>\n                                    <\/div>\n                                    <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-12 \">\n                        <div class=\"sixth-wyswiwyg\">\n                            <p>After Novak Djokovic&#8217;s knee injury forced him to abandon Roland Garros this year, the Lacoste brand took the opportunity (in spite of itself) to send a powerful message: it published its logo on Instagram, with a bandage on one of its legs. Wounded, but stronger than ever, Lacoste committed itself to its muse through this post, showing its support and dedication. The brand is adapting to today&#8217;s culture, which increasingly emphasizes a human, benevolent aspect in both its muses and its employees. The hashtag #TeamLacoste reinforces this idea. Getting a foothold in the social media world, which is saturated with brands each more creative than the last, is becoming very complex these days. With this kind of post, Lacoste is making its mark, simply and effectively.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C746RHVNo8n\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/C746RHVNo8n\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Lacoste (@lacoste)<\/a><\/p>\n<\/div>\n<\/blockquote>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>You will also<br \/>\nbe interested<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/csr-must-engage-more-before-becoming-a-legal-obligation-for-all\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Perspectives                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    Short                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>CSR must engage more before becoming a legal obligation for all<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                1 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-csr-engage.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-csr-engage.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-csr-engage.jpg\"\n                                    alt=\"cover-csr-engage\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/hope-for-a-new-era-of-engagement-with-its-communities\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Business                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Hope for a new era of engagement with its communities<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                       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srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-hope-for-a-new-era-of-engagement-with-its-communities.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-hope-for-a-new-era-of-engagement-with-its-communities.jpg\"\n                                    alt=\"thumbnail-hope-for-a-new-era-of-engagement-with-its-communities\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-[18_\/_span_6] lg:mt-[-130px] relative card\"  href=\"https:\/\/dusens.group\/en\/the-sixth\/ai-our-new-playground\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Explore                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>AI, our new playground<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-ai-playground.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-ai-playground.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-ai-playground.jpg\"\n                                    alt=\"thumbnail-ai-playground\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                        <\/div>\n     \n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","format":[162],"themes":[56],"reading-time":[328],"class_list":["post-5684","the-sixth","type-the-sixth","status-publish","hentry","format-short","themes-impact","reading-time-1-min-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When Lacoste supports its favourite muse - Dusens Group<\/title>\n<meta name=\"description\" content=\"After the knee injury of Novak Djokovic forced him to abandon Roland Garros this year, the Lacoste brand posts on Instagram\" \/>\n<meta name=\"robots\" content=\"index, follow, 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