{"id":7774,"date":"2023-07-13T11:46:00","date_gmt":"2023-07-13T09:46:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=press&#038;p=7774"},"modified":"2025-05-13T14:05:28","modified_gmt":"2025-05-13T12:05:28","slug":"tequilarapido-celebre-lart-de-vivre-mediterraneen-a-la-gare-du-sud-de-nice-pour-gruppo-iera-it-italiantrattoria","status":"publish","type":"press","link":"https:\/\/dusens.group\/fr\/press\/tequilarapido-celebre-lart-de-vivre-mediterraneen-a-la-gare-du-sud-de-nice-pour-gruppo-iera-it-italiantrattoria\/","title":{"rendered":"Tequilarapido c\u00e9l\u00e8bre l\u2019art de vivre m\u00e9diterran\u00e9en \u00e0 la Gare du Sud de Nice pour gruppo Iera (IT ItalianTrattoria)"},"content":{"rendered":"\n\n<div class=\"cp-herobanner-press teq-container pt-[120px] bg-sandOpal\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            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                                 <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fpress%2Ftequilarapido-celebre-lart-de-vivre-mediterraneen-a-la-gare-du-sud-de-nice-pour-gruppo-iera-it-italiantrattoria%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a  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href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/fr\/press\/tequilarapido-celebre-lart-de-vivre-mediterraneen-a-la-gare-du-sud-de-nice-pour-gruppo-iera-it-italiantrattoria\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"flex flex-col gap-6\">\n                                    <h1 class=\"font-sohne text-2xl lg:text-3vw font-semibold uppercase\">\n                        <p>Tequilarapido c\u00e9l\u00e8bre l\u2019art de vivre m\u00e9diterran\u00e9en \u00e0 la Gare du Sud de Nice pour gruppo Iera (IT ItalianTrattoria)<\/p>\n                    <\/h1>\n                \n                <!-- Mobile share modal -->\n                <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative items-center\">\n                    <svg class=\"icon-share\">\n                        <use xlink:href=\"#icon-share\"><\/use>\n                    <\/svg>\n                    <p class=\"label\">partager<\/p>\n                <\/div>\n\n                <div class=\"flex items-center gap-6\">\n                                            <p class=\"font-sohne text-base w-400 text-dark\">\n                            Nice, le 13 juillet 2023                        <\/p>\n                                                                <div class=\"flex items-center gap-2\">\n                            <svg aria-hidden=\"true\" focusable=\"false\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" fill=\"#212121\"\/>\n                            <\/svg>\n                            <p class=\"font-sohne text-base w-400 text-dark\">\n                                4 min                            <\/p>\n                        <\/div>\n                                    <\/div>\n\n                                    <div class=\"wysiwyg\">\n                        <p>\n                            <p>Cr\u00e9ation par tequilarapido du concept de communication et de la campagne de lancement 360\u00b0 int\u00e9grant notamment le site <a href=\"https:\/\/mediterraneo-nice.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mediterraneo-nice.com<\/a>, le social media, la programmatique mobile, l\u2019affichage et tous les visuels de Mediterraneo : le nouveau lieu \u00e0 forte teneur m\u00e9diterran\u00e9enne !<\/p>\n                        <\/p>\n                    <\/div>\n                            <\/div>\n\n                            <a  class=\"btn-primary mt-10 new-tab\" \n                    href=\"https:\/\/dusens.group\/app\/uploads\/2025\/05\/dusens-cp-mediterraneo-fr.pdf\" \n                    target=\"_blank\" \n                    data-text=\"T\u00e9l\u00e9charger le communiqu\u00e9\" >          \n                    <span class=\"left\">\n                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                    <span class=\"right\">\n                    T\u00e9l\u00e9charger le communiqu\u00e9                        <svg class=\"icon-arrow-cta\">\n                            <use xlink:href=\"#icon-arrow-cta\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div id=\"wysiwyg-block_19256a9fe453d1b2522dd37a4fbaefec\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p>Gruppo Iera, entreprise familiale reconnue pour son savoir-faire dans la restauration italienne (IT Italian Trattoria et Strada), a choisi l\u2019agence de communication tequilarapido pour lancer son nouveau concept \u00e0 Nice : Mediterraneo, ouvert au grand public lundi 17 juillet.<\/p>\n<p>C\u2019est tout l\u2019art de vivre m\u00e9diterran\u00e9en qui s\u2019installe au c\u0153ur du quartier Lib\u00e9ration, dans l\u2019ancienne Gare du Sud, halle embl\u00e9matique de l\u2019histoire de la ville. Une ambition toute particuli\u00e8re anime ce nouveau lieu qui offrira bien plus qu\u2019une exp\u00e9rience culinaire : concerts, expositions, activit\u00e9s familiales, cours de cuisine ou de danse, etc.<\/p>\n<h2>Une 1\u00e8re campagne pour partager et savourer la M\u00e9diterran\u00e9e !<\/h2>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_653275ac0ab40734f88db30f826679b2\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-1-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-1.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-1.jpg\" alt=\"cp-mediterraneo-illustration-1\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"wysiwyg-block_c67e40a26aed80c2570dd842c7648979\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p>Une campagne ensoleill\u00e9e, conviviale, vivante, plurielle, avec du caract\u00e8re\u2026\u00e0 l\u2019image de la M\u00e9diterran\u00e9e ! Pour incarner la personnalit\u00e9 de ce lieu de vie, l\u2019agence d\u00e9tourne le ton proverbial traditionnel pour souligner ce savant m\u00e9lange de modernit\u00e9 et d\u2019authenticit\u00e9 qui d\u00e9finit si bien Mediterraneo. Une pluralit\u00e9 qui s\u2019exprime \u00e9galement dans les visuels et le choix typographique qui rappelle l\u2019\u00e2ge d\u2019or de la French Riviera. Une 1\u00e8re pour Mediterraneo qui a d\u00e9j\u00e0 pour ambition d&rsquo;installer ce nouveau concept au-del\u00e0 de Nice.<\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div class=\"cp-blockquote-press teq-container\">\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7 grid gap-6\">\n            <div class=\"flex justify-center\">\n                <svg focusable=\"false\" aria-hidden=\"true\" width=\"64\" height=\"64\" viewBox=\"0 0 64 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <rect width=\"64\" height=\"64\" fill=\"#FFFF01\"\/>\n                    <path d=\"M24.32 30.36H29.6V41.72H18V29.72C18 26.4667 19.04 23.88 21.12 21.96C23.2533 20.04 26.08 19.0533 29.6 19V24.36C27.7867 24.52 26.4533 25.0267 25.6 25.88C24.7467 26.68 24.32 27.8533 24.32 29.4V30.36ZM40.24 30.36H45.52V41.72H33.92V29.72C33.92 26.4667 34.96 23.88 37.04 21.96C39.1733 20.04 42 19.0533 45.52 19V24.36C43.7067 24.52 42.3733 25.0267 41.52 25.88C40.6667 26.68 40.24 27.8533 40.24 29.4V30.36Z\" fill=\"#212121\"\/>\n                <\/svg>\n            <\/div>\n\n                            <blockquote class=\"font-sohne text-xl lg:text-2xl text-center\">\n                    <p>Pour incarner notre nouveau concept, Mediterraneo, nous avions besoin d&rsquo;exprimer la pluralit\u00e9 et la richesse de la culture m\u00e9diterran\u00e9enne. C&rsquo;est chose faite gr\u00e2ce \u00e0 tequilarapido, qui nous accompagne en tant qu&rsquo;agence 360\u00b0, et qui gr\u00e2ce \u00e0 son concept cr\u00e9atif a insuffl\u00e9 \u00e0 Mediterraneo soleil, convivialit\u00e9 et caract\u00e8re. Une vraie campagne m\u00e9diterran\u00e9enne en somme !<\/p>\n                <\/blockquote>\n            \n                            <div class=\"flex flex-col justify-center\">\n                                          <div class=\"font-sohne text-[18px] font-semibold text-center\">\n                            <p>Julien Oheix<\/p>\n                      <\/div>\n                                                                <div class=\"font-sohne text-[18px] text-center\">\n                            <p>Chief Brand Officer de Gruppo Iera<\/p>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<div id=\"block_42bf82a7f0b5c0f0250adefe45b64e59\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-2-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-2.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/07\/cp-mediterraneo-illustration-2.jpg\" alt=\"cp-mediterraneo-illustration-2\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"wysiwyg-block_53eb33e7b135a955269dda5dd24c51ac\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <h3>Le dispositif int\u00e8gre :<\/h3>\n<p><strong>Une s\u00e9rie de visuels et d\u2019accroches<\/strong> pour illustrer la pluralit\u00e9 du lieu<\/p>\n<p><strong>Une campagne locale 360\u00b0<\/strong> pour le lancement :<\/p>\n<ul>\n<li>Affichage print : abris tram Nice<\/li>\n<li>Digital Gare \u00e0 Nice et Cannes<\/li>\n<li>Parutions presse dans ELLE magazine<\/li>\n<li>Programmatique mobile<\/li>\n<\/ul>\n<p><strong>Une campagne social media &amp; influence<\/strong><\/p>\n<p><strong>Un site internet (landing page) comme vitrine du concept :\u00a0<\/strong><a href=\"https:\/\/mediterraneo-nice.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mediterraneo-nice.com<\/a><\/p>\n<h3>Fiche technique de la campagne<\/h3>\n<ul>\n<li><strong>Client<\/strong> : Julien Oheix, Chief Brand Officer de Gruppo Iera<\/li>\n<li><strong>Agence<\/strong> : tequilarapido<\/li>\n<li><strong>Direction Artistique<\/strong> : Donna di Stefano<\/li>\n<li><strong>Conception-R\u00e9daction<\/strong> : Alexandre Foucray<\/li>\n<li><strong>Social Media<\/strong> : Ma\u00e9va Ferreri et Mehdi Dahmani<\/li>\n<li><strong>Responsable M\u00e9dia<\/strong> : Caroline Gauci<\/li>\n<li><strong>Directeur de client\u00e8le<\/strong> : Ambre Boccara<\/li>\n<li><strong>Business Director<\/strong> : Sophie Gustinelli Cathelin<\/li>\n<li><strong>Chef de projet<\/strong> : Laurine Ayach<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"wysiwyg-block_368d587c6fec64dabe6490387a3b41ac\" class=\"teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-16 lg:col-start-5 teq-wysiwyg \">\n            <p style=\"text-align: center;\"><strong>Contact presse<\/strong><br \/>\n<strong>Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36<\/strong><\/p>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n\n<div id=\"cp-press-content-block_0fa8257a51b5ee29eea1e2b3b5cedbc5\" class=\"teq-container full-screen cp-press-content relative bg-lightSand\">\n  <div class=\"teq-grid\">\n  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href=\"https:\/\/dusens.group\/fr\/press\/dusens-group-ex-tequilarapido-x-mobilize-frappent-fort-avec-une-operation-guerilla\/\" target=\"\" class=\"new-entry cursor-pointer pt-[24px] teq-grid\">\n        <p class=\"date text-xl col-span-6 lg:col-span-2 lg:col-start-2 mt-[32px]\">20\/06\/2023<\/p>\n        <p class=\"text-xl uppercase leading-none font-semibold mb-4 lg:mb-0 lg:pr-10 col-start-1 col-span-6 lg:col-span-12 lg:col-start-5 mt-[32px]\">Dusens Group (ex tequilarapido) x Mobilize frappent fort avec une op\u00e9ration gu\u00e9rilla<\/p>\n\n        <div class=\"col-start-1 col-span-6 lg:col-span-3 lg:col-start-[21]\">\n          <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/06\/thumbnail-cp-mobilize.jpg\">\n        <\/div>\n\n        <div class=\"border-custom col-span-6 lg:col-span-22 lg:col-start-2 mt-[48px]\"><\/div>\n      <\/a>\n      <\/div>\n\n    \n  <svg class=\"absolute halo\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"573\" 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