{"id":2426,"date":"2023-01-01T07:29:00","date_gmt":"2023-01-01T05:29:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=2426"},"modified":"2025-07-21T13:47:39","modified_gmt":"2025-07-21T11:47:39","slug":"la-mut-strategie-social-media-et-accompagnement-editorial","status":"publish","type":"stories","link":"https:\/\/dusens.group\/fr\/stories\/la-mut-strategie-social-media-et-accompagnement-editorial\/","title":{"rendered":"LA MUT&rsquo; &#8211; Strat\u00e9gie social media et accompagnement \u00e9ditorial"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/BASE_THUMBNAIL-min-lamut2-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/BASE_THUMBNAIL-min-lamut2-desktop.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/BASE_THUMBNAIL-min-lamut2-desktop.jpg\"\n                        alt=\"BASE_THUMBNAIL-min-lamut2-desktop\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n                                            <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Sant\u00e9                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Business                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Europe                        <\/li>\n                                    <\/ul>\n\n                <div class=\"share-wrapper desktop-only flex gap-6 mb-4 mt-10\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fstories%2Fla-mut-strategie-social-media-et-accompagnement-editorial%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/fr\/stories\/la-mut-strategie-social-media-et-accompagnement-editorial\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/fr\/stories\/la-mut-strategie-social-media-et-accompagnement-editorial\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    LA MUT&rsquo;                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Strat\u00e9gie social media et accompagnement \u00e9ditorial                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">partager<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>Conception d&rsquo;une ligne \u00e9ditoriale et de contenus qui incarnent la raison d&rsquo;\u00eatre de cette entreprise mutualiste et solidaire. Chaque contenu, port\u00e9 par l\u2019interne, raconte des projets concrets. Chaque prise de parole illustre comment La Mut\u2019 prend soin de chacun au quotidien. Le tout permet de valoriser l\u2019ensemble des m\u00e9tiers et d\u2019inviter ceux qui le souhaitent \u00e0 les rejoindre.<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Brand content, Growth, Social Media                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-min-lamutsocial-hero1-mobile.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-min-lamutsocial-hero1-desktop.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-min-lamutsocial-hero1-desktop.jpg\" alt=\"image-min-lamutsocial-hero1-desktop\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"cp-double-content teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-14 relative left autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-1-min-lamutsocial-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-1-min-lamutsocial-desktop.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-1-min-lamutsocial-desktop.jpg\"\n                            alt=\"image 1-min-lamutsocial-desktop\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 relative right autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-2-min-lamutsocial-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-2-min-lamutsocial-desktop.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2023\/01\/image-2-min-lamutsocial-desktop.jpg\"\n                            alt=\"image 2-min-lamutsocial-desktop\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_d7ded97592f856529e8987960fd314ee\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">Voir plus<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/01\/thumbnail-auberi-website.jpg\" alt=\"thumbnail-auberi-website\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>AUBERI<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Cr\u00e9ation de la plateforme de marque, identit\u00e9 visuelle et strat\u00e9gie \u00e9ditoriale<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/auberi-creation-de-la-plateforme-de-marque-identite-visuelle-et-strategie-editoriale\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/auberi-creation-de-la-plateforme-de-marque-identite-visuelle-et-strategie-editoriale\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/02\/thumbnail-cafe-homme-identity.jpg\" alt=\"thumbnail-cafe-homme-identity\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>CAF\u00c9 DE L&rsquo;HOMME<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Cr\u00e9ation de la plateforme de marque &amp; identit\u00e9 visuelle<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/cafe-de-lhomme-creation-de-la-plateforme-de-marque-identite-visuelle\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/cafe-de-lhomme-creation-de-la-plateforme-de-marque-identite-visuelle\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[203],"sectors":[254],"expertises":[265,399,456],"challenges":[269],"geolocation":[271],"tags":[282,286,279,296],"class_list":["post-2426","stories","type-stories","status-publish","hentry","customers-la-mut-fr","sectors-health-fr","expertises-branding-fr","expertises-growth-fr","expertises-social-media","challenges-business-fr","geolocation-europe-fr","tags-brand-content-fr","tags-identite-graphique-fr","tags-social-media-fr","tags-video-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA MUT&#039; - Strat\u00e9gie social media et accompagnement \u00e9ditorial - Dusens Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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