{"id":3726,"date":"2017-01-01T07:53:00","date_gmt":"2017-01-01T05:53:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=3726"},"modified":"2024-09-10T08:30:38","modified_gmt":"2024-09-10T08:30:38","slug":"sanofi-strategie-de-brand-content-du-produit-novanuit","status":"publish","type":"stories","link":"https:\/\/dusens.group\/fr\/stories\/sanofi-strategie-de-brand-content-du-produit-novanuit\/","title":{"rendered":"SANOFI &#8211; Strat\u00e9gie de brand content du produit Novanuit"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-desktop.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-desktop.jpg\"\n                        alt=\"thumbnail-desktop\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n                                            <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Sant\u00e9                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Business                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Europe                        <\/li>\n                                    <\/ul>\n\n                <div class=\"share-wrapper desktop-only flex gap-6 mb-4 mt-10\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fstories%2Fsanofi-strategie-de-brand-content-du-produit-novanuit%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/fr\/stories\/sanofi-strategie-de-brand-content-du-produit-novanuit\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/fr\/stories\/sanofi-strategie-de-brand-content-du-produit-novanuit\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    SANOFI                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Strat\u00e9gie de brand content du produit Novanuit                 <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">partager<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>Mettre en place une strat\u00e9gie de contenu pour le site Team de Nuit dans le but de \u00ab\u00a0r\u00e9veiller\u00a0\u00bb le magazine digital en place et positionner la marque en tant qu\u2019expert dans la gestion des troubles l\u00e9gers du sommeil.<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Brand content                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"teq-container cp-slider-case-img full-screen\">\n    <!-- ici soit on stylise avec un background-color, ou alors ou rajoute une image en background -->\n    <div class=\"teq-grid \">\n        <div class=\"background-slider\" >\n                    <\/div>\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 relative\">\n                <div class=\"swiper swiper-case-img\">\n                    <div class=\"swiper-wrapper\">\n                        <!-- Slide avec juste une image -->\n                                                                                    <div class=\"!w-4\/6  swiper-slide\">\n                                    <picture class=\"width-100\">\n                                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-01-sanofi-novanuit-mob.jpg\" \/>\n                                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-01-sanofi-novanuit-desk.jpg\" \/>\n                                        <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-01-sanofi-novanuit-desk.jpg\" alt=\"slider-01-sanofi-novanuit-desk\" \/>\n                                    <\/picture>\n                                <\/div>\n                                                                                                                <div class=\"!w-4\/6  swiper-slide\">\n                                    <picture class=\"width-100\">\n                                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-04-sanofi-novanuit-mob.jpg\" \/>\n                                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-04-sanofi-novanuit-desk.jpg\" \/>\n                                        <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-04-sanofi-novanuit-desk.jpg\" alt=\"slider-04-sanofi-novanuit-desk\" \/>\n                                    <\/picture>\n                                <\/div>\n                                                                                                                <div class=\"!w-4\/6  swiper-slide\">\n                                    <picture class=\"width-100\">\n                                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-03-sanofi-novanuit-mob.jpg\" \/>\n                                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-03-sanofi-novanuit-desk.jpg\" \/>\n                                        <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-03-sanofi-novanuit-desk.jpg\" alt=\"slider-03-sanofi-novanuit-desk\" \/>\n                                    <\/picture>\n                                <\/div>\n                                                                                                                <div class=\"!w-4\/6  swiper-slide\">\n                                    <picture class=\"width-100\">\n                                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-02-sanofi-novanuit-mob.jpg\" \/>\n                                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-02-sanofi-novanuit-desk.jpg\" \/>\n                                        <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-02-sanofi-novanuit-desk.jpg\" alt=\"slider-02-sanofi-novanuit-desk\" \/>\n                                    <\/picture>\n                                <\/div>\n                                                                                                                <div class=\"!w-4\/6  swiper-slide\">\n                                    <picture class=\"width-100\">\n                                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-05-sanofi-novanuit-mob.jpg\" \/>\n                                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-05-sanofi-novanuit-desk.jpg\" \/>\n                                        <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2017\/01\/slider-05-sanofi-novanuit-desk.jpg\" alt=\"slider-05-sanofi-novanuit-desk\" \/>\n                                    <\/picture>\n                                <\/div>\n                                                                        <\/div>\n                    <div class=\"swiper-pagination\"><\/div>\n                    <div class=\"swiper-next arrow-cursor next\" data-text=\"Suiv.\"><\/div>\n                    <div class=\"swiper-prev arrow-cursor prev\" data-text=\"Pr\u00e9c.\"><\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <\/div>\n\n\n\n<div id=\"block_515d3d51c50d84c183bb3601a7a03b70\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">Voir plus <\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2020\/10\/thumbnail-amgen-strat-desktop.jpg\" alt=\"thumbnail-amgen-strat-desktop\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>AMGEN<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Strat\u00e9gie de contenus<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/amgen-strategie-de-contenus\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/amgen-strategie-de-contenus\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/01\/thumbnail-horus-desktop.jpg\" alt=\"thumbnail-horus-desktop\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>HORUS<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Cr\u00e9ation d&rsquo;un territoire d&rsquo;expression \u00e9ditorial et graphique<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/creation-dun-territoire-dexpression-editorial-et-graphique\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/creation-dun-territoire-dexpression-editorial-et-graphique\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[213],"sectors":[254],"expertises":[265],"challenges":[269],"geolocation":[271],"tags":[278,306,285],"class_list":["post-3726","stories","type-stories","status-publish","hentry","customers-sanofi-fr","sectors-health-fr","expertises-branding-fr","challenges-business-fr","geolocation-europe-fr","tags-content-fr","tags-creative-factory-fr","tags-planning-strat-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SANOFI - Strat\u00e9gie de brand content du produit Novanuit - Dusens Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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