{"id":4513,"date":"2021-09-01T12:42:00","date_gmt":"2021-09-01T10:42:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=4513"},"modified":"2024-09-10T08:30:36","modified_gmt":"2024-09-10T08:30:36","slug":"awane-campagne-360-awane-coton-strategie-de-star-endorsement-pour-le-lancement-nouveau-produit","status":"publish","type":"stories","link":"https:\/\/dusens.group\/fr\/stories\/awane-campagne-360-awane-coton-strategie-de-star-endorsement-pour-le-lancement-nouveau-produit\/","title":{"rendered":"AWANE &#8211; Campagne 360 Awane Coton : Strat\u00e9gie de star endorsement pour le lancement nouveau produit"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/thumbnail-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch-mob.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/thumbnail-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/thumbnail-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch.jpg\"\n                        alt=\"thumbnail-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n                                            <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Hygi\u00e8ne &amp; Beaut\u00e9                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Business                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Afrique                        <\/li>\n                                    <\/ul>\n\n                <div class=\"share-wrapper desktop-only flex gap-6 mb-4 mt-10\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fstories%2Fawane-campagne-360-awane-coton-strategie-de-star-endorsement-pour-le-lancement-nouveau-produit%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/fr\/stories\/awane-campagne-360-awane-coton-strategie-de-star-endorsement-pour-le-lancement-nouveau-produit\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/fr\/stories\/awane-campagne-360-awane-coton-strategie-de-star-endorsement-pour-le-lancement-nouveau-produit\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    AWANE                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Campagne 360 Awane Coton : Strat\u00e9gie de star endorsement pour le lancement nouveau produit                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">partager<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>Positionner la Awane coton comme la r\u00e9f\u00e9rence de la protection douceur pour les femmes exigeantes. Un propos fort port\u00e9 par une ic\u00f4ne de douceur, renfor\u00e7ant la dimension nouvelle et premium de la marque.<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Advisory, Brand content, Digital                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n<div id=\"block_98bc28a2e556bf270417e352f625ae95\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/illustration1-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch-mob.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/illustration1-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/illustration1-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch.jpg\" alt=\"illustration1-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n<div id=\"block_fd8877e0f139266c5cf1cab0975cc22f\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/illustration2-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/illustration2-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/09\/illustration2-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch.jpg\" alt=\"illustration2-awane-360-awane-coton-campaign-star-endorsment-strategy-for-the-new-product-launch\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_8bb0bcdcd8c95af1f6b8d7dab9fe4adb\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">Voir plus<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/bingo-lemon-launch-banner.jpg\" alt=\"bingo-lemon-launch-banner\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>BINGO<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Lancement HS Lemon<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/bingo-lancement-hs-lemon\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/bingo-lancement-hs-lemon\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2022\/04\/thumbnail-shlumberger-earth-hour.jpg\" alt=\"thumbnail-shlumberger-earth-hour\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>SCHLUMBERGER<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Earth Hour<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/shlumberger-earth-hour\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/shlumberger-earth-hour\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[385],"sectors":[401],"expertises":[262,265,263],"challenges":[269],"geolocation":[397],"tags":[284,407,408,409,279,405],"class_list":["post-4513","stories","type-stories","status-publish","hentry","customers-awane","sectors-hygiene-beauty-fr","expertises-advisory-fr","expertises-branding-fr","expertises-digital-fr","challenges-business-fr","geolocation-afrique","tags-influence-fr","tags-ooh-2","tags-plv-2","tags-rs-2","tags-social-media-fr","tags-tvc-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AWANE - Campagne 360 Awane Coton : Strat\u00e9gie de star endorsement pour le lancement nouveau produit - Dusens Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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