{"id":7379,"date":"2024-11-05T17:20:00","date_gmt":"2024-11-05T15:20:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=7379"},"modified":"2025-04-08T17:52:07","modified_gmt":"2025-04-08T15:52:07","slug":"accor-hotels-audit-ecosysteme-interne","status":"publish","type":"stories","link":"https:\/\/dusens.group\/fr\/stories\/accor-hotels-audit-ecosysteme-interne\/","title":{"rendered":"ACCOR HOTELS &#8211; Audit Ecosyst\u00e8me interne"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 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      <\/a>\n                                        <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/fr\/stories\/accor-hotels-audit-ecosysteme-interne\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/fr\/stories\/accor-hotels-audit-ecosysteme-interne\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    Accor Hotels                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Audit Ecosyst\u00e8me interne                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">partager<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>R\u00e9inventer l\u2019exp\u00e9rience digitale collaborateur d\u2019Accor en s\u2019appuyant sur l\u2019UX research pour rationaliser l\u2019\u00e9cosyst\u00e8me, r\u00e9pondre aux besoins r\u00e9els des \u00e9quipes si\u00e8ge et terrain, et faire d\u2019AccorLive un point de contact fluide, intuitif et centr\u00e9 sur l\u2019humain.<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Advisory, Digital                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">L&rsquo;enjeu<\/h2>\n                                        <div class=\"paragraph\"><p>Comment int\u00e9grer AccorLive de mani\u00e8re strat\u00e9gique et coh\u00e9rente dans l\u2019\u00e9cosyst\u00e8me digital du Groupe, afin de r\u00e9pondre efficacement aux besoins tr\u00e8s vari\u00e9s de ses collaborateurs, qu\u2019ils soient bas\u00e9s au si\u00e8ge ou dans les h\u00f4tels ?<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/11\/image-mobile-accor-hotels-internal-ecosystem-audit.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/11\/image-accor-hotels-internal-ecosystem-audit.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/11\/image-accor-hotels-internal-ecosystem-audit.jpg\" alt=\"image-accor-hotels-internal-ecosystem-audit\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">Notre strat\u00e9gie d\u2019engagement<\/h2>\n                                        <div class=\"paragraph\"><p>L\u2019objectif de ce projet \u00e9tait d\u2019analyser en profondeur l\u2019environnement digital, les usages et les attentes des collaborateurs Accor, pour concevoir des parcours adapt\u00e9s et intuitifs. Fort de 25 ans d\u2019exp\u00e9rience en digital, nous avons mobilis\u00e9 notre savoir-faire en UX Research pour aider \u00e0 rationaliser l\u2019\u00e9cosyst\u00e8me existant, clarifier le r\u00f4le de chaque point de contact et proposer des solutions sur mesure, centr\u00e9es sur les besoins r\u00e9els des utilisateurs. Dans le cadre de cet audit, nous avons men\u00e9 un benchmark aupr\u00e8s de 12 entreprises. Cette analyse comparative nous a permis d\u2019identifier les meilleures pratiques et d\u2019enrichir nos recommandations, notamment en r\u00e9ponse aux irritants r\u00e9v\u00e9l\u00e9s par les premiers retours du questionnaire interne. Ce projet s\u2019inscrit dans une dynamique o\u00f9 l\u2019humain redevient le c\u0153ur de l\u2019exp\u00e9rience digitale : acteur \u00e0 part enti\u00e8re, le collaborateur attend aujourd\u2019hui des outils plus personnalis\u00e9s, plus fluides, et plus engageants.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">\u00c0 propos de la marque<\/h2>\n                                        <div class=\"paragraph\"><p>Accor est le premier groupe h\u00f4telier en Europe et le sixi\u00e8me au niveau mondial. Il r\u00e9unit un portefeuille de 40 marques couvrant tous les segments : luxe (Raffles, Fairmont, Sofitel\u2026), premium (MGallery, Pullman, Swiss\u00f4tel\u2026), milieu de gamme (Novotel, Mercure, Adagio\u2026) et \u00e9conomique (ibis, hotelF1\u2026). Le groupe est pr\u00e9sent dans plus de 110 pays \u00e0 travers le monde.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_10271680c4a3bacdee3824d3eeb6d06a\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">Voir plus<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2014\/09\/thumbnail-accor-hotels-design-of-the-world-intranet.jpg\" alt=\"thumbnail-accor-hotels-design-of-the-world-intranet\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>ACCOR HOTELS<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Conception de l&rsquo;Intranet monde<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/accor-hotels-conception-de-lintranet-monde\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/accor-hotels-conception-de-lintranet-monde\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2021\/08\/thumbnail-dassault-website-v2.jpg\" alt=\"thumbnail-dassault-website-v2\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>DASSAULT AVIATION<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>R\u00e9alisation de la nouvelle plateforme corporate<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/dassault-aviation-realisation-de-la-nouvelle-plateforme-corporate\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/dassault-aviation-realisation-de-la-nouvelle-plateforme-corporate\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[127],"sectors":[256],"expertises":[262,263],"challenges":[270],"geolocation":[271],"tags":[438],"class_list":["post-7379","stories","type-stories","status-publish","hentry","customers-accor-hotels","sectors-industry-fr","expertises-advisory-fr","expertises-digital-fr","challenges-internal-fr","geolocation-europe-fr","tags-recherche-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - 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