{"id":8314,"date":"2025-04-01T18:14:00","date_gmt":"2025-04-01T16:14:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=stories&#038;p=8314"},"modified":"2026-01-15T11:30:18","modified_gmt":"2026-01-15T09:30:18","slug":"sbm-refonte-globale-de-la-strategie-reseaux-sociaux-des-casinos-de-monte-carlo","status":"publish","type":"stories","link":"https:\/\/dusens.group\/fr\/stories\/sbm-refonte-globale-de-la-strategie-reseaux-sociaux-des-casinos-de-monte-carlo\/","title":{"rendered":"SBM &#8211; Refonte globale de la strat\u00e9gie r\u00e9seaux sociaux des Casinos de Monte-Carlo"},"content":{"rendered":"\n\n<div class=\"cp-hero-banner-stories full-screen teq-container banner    \"\n    >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 order-2 lg:order-1 self-center left\">\n                            <picture class=\"aspect-[720\/546]\">\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/thumbnail-sbm-some-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/thumbnail-sbm-some.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/thumbnail-sbm-some.jpg\"\n                        alt=\"thumbnail-sbm-some\" \/>\n                <\/picture>\n                    <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 lg:col-start-13 order-1 lg:order-2 mb-12 lg:mb-0 right\">\n\n            <div class=\"tags-share flex justify-between items-center\">\n                <ul class=\"flex tags gap-4 mb-4 mt-10\">\n                                            <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Luxe                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Corporate                        <\/li>\n                                                                <li class=\"font-sohne text-xs font-semibold leading-none uppercase square-before\">\n                            Europe                        <\/li>\n                                    <\/ul>\n\n                <div class=\"share-wrapper desktop-only flex gap-6 mb-4 mt-10\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner text-base\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex  align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fstories%2Fsbm-refonte-globale-de-la-strategie-reseaux-sociaux-des-casinos-de-monte-carlo%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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return false;\"\n                                            class=\"txt-0 share-btn anim-ltr\" tabindex=\"-1\" aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share\">\n                                <use xlink:href=\"#icon-share\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr text-base\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr\">\n                            Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy\">\n                            <use xlink:href=\"#icon-copy\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-sohne text-5xl lg:text-6vw font-semibold uppercase mb-4\">\n                    SBM                <\/h1>\n            \n                            <p class=\"font-sohne text-lg lg:text-2xl leading-[1.2] lg:leading-[29px] font-normal mb-4 lg:mb-6\">\n                    Refonte globale de la strat\u00e9gie r\u00e9seaux sociaux des Casinos de Monte-Carlo                <\/p>\n            \n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mb-4 items-center\">\n                <svg class=\"icon-share\">\n                    <use xlink:href=\"#icon-share\"><\/use>\n                <\/svg>\n                <p class=\"label\">partager<\/p>\n            <\/div>\n\n                        <div class=\"wysiwyg\">\n                <p>\n                    <p>Incarner les positionnements des deux casinos du groupe au travers de lignes \u00e9ditoriales singuli\u00e8re et d\u2019une traduction strat\u00e9gique sur leurs plateformes sociales<\/p>\n                <\/p>\n            <\/div>\n            \n                            <p class=\"wysiwyg mt-4\">\n                    Expertises :                     Advisory, Brand content, Social Media                <\/p>\n            \n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">L&rsquo;enjeu<\/h2>\n                                        <div class=\"paragraph\"><p>Cr\u00e9er un nouveau territoire d\u2019expression qui valorise l\u2019exp\u00e9rience unique du jeu \u00e0 Monaco, en s\u2019adressant \u00e0 des audiences aux attentes et \u00e9motions diff\u00e9rentes. Tout en prenant en consid\u00e9ration les r\u00e9glementations qui entourent la communication des jeux d\u2019argent.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-1-mobile.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-1.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-1.jpg\" alt=\"sbm-full-grid-1\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"cp-portrait-layout full-screen teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-6 relative h-fit mb-20 lgx:mb-0 left autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture>\n                        <source media=\"(max-width: 767px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-left.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-left.jpg\"\/>\n                        <img decoding=\"async\"\n                                src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-left.jpg\"\n                                alt=\"sbm-some-left\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-start-11 lg:col-span-14 right\">\n            <div class=\"media-inner relative\">\n                                    <picture>\n                        <source media=\"(max-width: 767px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-right-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                                srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-right.jpg\"\/>\n                        <img decoding=\"async\"\n                                src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-some-right.jpg\"\n                                alt=\"sbm-some-right\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">Notre strat\u00e9gie d&rsquo;engagement<\/h2>\n                                        <div class=\"paragraph\"><p>Analyse des univers sp\u00e9cifiques de chaque casino pour \u00e9laborer une strat\u00e9gie autour de positionnements distincts mais compl\u00e9mentaires. Le Casino Monte-Carlo, avec son raffinement, incarne le \u00ab\u00a0Sortez le grand jeu\u00a0\u00bb, tandis que le Casino Caf\u00e9 de Paris, vibrant et dynamique, s\u2019exprime par \u00ab\u00a0F\u00eate vos jeux\u00a0\u00bb. Ces deux identit\u00e9s visuelles, fortes et distinctes, sont directement traduites dans la strat\u00e9gie de contenu sur les r\u00e9seaux sociaux, o\u00f9 elles engagent les communaut\u00e9s respectives et renforcent l\u2019attractivit\u00e9 des deux \u00e9tablissements.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div class=\"cp-hero-case teq-container full-screen     block-central  \" style=\"background-color:\" >\n\n    \n    <div class=\"teq-grid img-video-row\">\n                            <div class=\"col-span-6 md:col-span-12 lg:col-span-24 flex img-bg\">\n                <picture class=\"flex w-full h-auto\">\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-2-mobile.jpg\" media=\"(max-width: 767px)\" \/>\n                    <source srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-2.jpg\" media=\"(min-width: 768px)\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/sbm-full-grid-2.jpg\" alt=\"sbm-full-grid-2\" \/>\n                <\/picture>\n            <\/div>\n                    \n                \n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"cp-double-content teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-14 relative left autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/some-sbm-left-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/some-sbm-left.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2025\/12\/some-sbm-left.jpg\"\n                            alt=\"some-sbm-left\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-10 relative right autoplay-false\">\n            <div class=\"media-inner relative\">\n                                    <picture class=\"relative\">\n                        <source media=\"(max-width: 767px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2026\/01\/sbm-some-right-mobile.jpg\"\/>\n                        <source media=\"(min-width: 768px)\"\n                            srcset=\"https:\/\/dusens.group\/app\/uploads\/2026\/01\/sbm-some-right.jpg\"\/>\n                        <img decoding=\"async\"\n                            src=\"https:\/\/dusens.group\/app\/uploads\/2026\/01\/sbm-some-right.jpg\"\n                            alt=\"sbm-some-right\"\/>\n                    <\/picture>\n                            <\/div>\n        <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n\n<div class=\"cp-list-text teq-container    \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24  lg:col-span-4 lg:col-start-3  mb-16\">\n                                <\/div>\n        <div class=\"col-span-24 lg:col-span-10 lg:col-start-12\">\n                            <h2 class=\"uppercase mb-6 font-semibold\">\u00c0 propos de la marque<\/h2>\n                                        <div class=\"paragraph\"><p>La Soci\u00e9t\u00e9 des Bains de Mer \u00e0 Monaco est une compagnie contr\u00f4l\u00e9e par l&rsquo;\u00c9tat mon\u00e9gasque, fond\u00e9e par ordonnance souveraine du prince Charles III de Monaco en 1863. Elle g\u00e8re aujourd&rsquo;hui dans la Principaut\u00e9 de nombreux actifs dans l&rsquo;h\u00f4tellerie de luxe et les loisirs, notamment des casinos mondialement reconnus.<\/p>\n<\/div>\n                                <\/div>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"block_e488ea8e4f3192ecac61b9f363f4b5c8\" class=\"cp-multiple-img-txt teq-container full-screen    \" >\n            <div class=\"teq-grid mb-2\">\n            <div class=\"col-span-6 md:col-span-12 lg:col-span-12\">\n                <h2 class=\"text-xs lg:text-base font-semibold  uppercase leading-none square-before\">Voir plus<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"teq-grid gap-y-8\">\n                                                    <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2022\/01\/Thumbnail_AUBERI_Influence-desktop.jpg\" alt=\"Thumbnail_AUBERI_Influence-desktop\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>AUBERI<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Campagne d&rsquo;activation et d&rsquo;influence influence &#8211; strat\u00e9gie de m\u00e9diatisation<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/auberi-campagne-dactivation-et-dinfluence-influence-strategie-de-mediatisation\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/auberi-campagne-dactivation-et-dinfluence-influence-strategie-de-mediatisation\/\"><\/a>\n                                    <\/figure>\n                                            <figure class=\"col-span-6 md:col-span-12 lg:col-span-12 relative\">\n                    <div>\n                                                    <img decoding=\"async\" class=\"aspect-[4\/3]\" src=\"https:\/\/dusens.group\/app\/uploads\/2023\/05\/thumbnail-cafe-homme-social.jpg\" alt=\"thumbnail-cafe-homme-social\">\n                                                <div class=\"hidden\">Voir plus<\/div>\n                    <\/div>\n                    <!-- Title -->\n                                            <figcaption class=\"text-lg lg:text-[20px] leading-none font-medium mt-2\"><p>CAF\u00c9 DE L&rsquo;HOMME<\/p>\n<\/figcaption>\n                                        <!-- desc -->\n                                            <div class=\"text-xs leading-[15px] mt-2 lg:mt-0\">\n                            <p>Strat\u00e9gie social media et accompagnement \u00e9ditorial<\/p>\n                        <\/div>\n                                                                <a class=\"absolute inset-0\" href=\"https:\/\/dusens.group\/fr\/stories\/cafe-de-lhomme-strategie-social-media-et-accompagnement-editorial\/\" aria-label=\"lien vers https:\/\/dusens.group\/fr\/stories\/cafe-de-lhomme-strategie-social-media-et-accompagnement-editorial\/\"><\/a>\n                                    <\/figure>\n                        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","customers":[458],"sectors":[258],"expertises":[262,265,456],"challenges":[268],"geolocation":[271],"tags":[282,306,438,279],"class_list":["post-8314","stories","type-stories","status-publish","hentry","customers-sbm","sectors-luxury-fr","expertises-advisory-fr","expertises-branding-fr","expertises-social-media","challenges-corporate-fr","geolocation-europe-fr","tags-brand-content-fr","tags-creative-factory-fr","tags-recherche-insights","tags-social-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - 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