{"id":2173,"date":"2024-06-13T13:49:00","date_gmt":"2024-06-13T11:49:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=2173"},"modified":"2024-11-15T16:08:02","modified_gmt":"2024-11-15T14:08:02","slug":"la-3d-pour-faire-entrer-lexperience-utilisateur-dans-une-nouvelle-dimension","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/fr\/the-sixth\/la-3d-pour-faire-entrer-lexperience-utilisateur-dans-une-nouvelle-dimension\/","title":{"rendered":"La 3D pour faire entrer l&rsquo;exp\u00e9rience utilisateur dans une nouvelle dimension"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Business<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">News<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fthe-sixth%2Fla-3d-pour-faire-entrer-lexperience-utilisateur-dans-une-nouvelle-dimension%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share-white\">\n                                <use xlink:href=\"#icon-share-white\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr white\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr white\">\n                             Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy-white\">\n                            <use xlink:href=\"#icon-copy-white\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-signifier text-[40px] leading-[44px] lg:text-[56px] lg:leading-[64px] mt-6 lg:mt-7 title\">\n                    <p>La 3D pour faire entrer l&rsquo;exp\u00e9rience utilisateur dans une nouvelle dimension<\/p>\n                <\/h1>\n            \n            <!-- Desktop -->\n            <div class=\"hidden lg:flex gap-6  text-[16px] leading-[20px] my-6  \">\n                                    <span class=\"date\">\n                        13 juin 2024                    <\/span>\n                \n                <!-- Taxo reading-time  -->\n                                                            <div class=\"flex items-center gap-2 time\">\n                            <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                            <\/svg>\n                            4 min                        <\/div>\n                                    \n\n                                    <span class=\"author\">\n                        Marjolaine Avenoso                    <\/span>\n                            <\/div>\n\n                            <div class=\"description text-base lg:text-[20px] leading-[26px] lg:leading-[32px] font-soehne mt-6 lg:mt-0\">\n                    <p>Le parcours utilisateur est primordial dans la cr\u00e9ation de sites web, conditionnant les choix des \u00e9quipes \u00e9ditoriales, cr\u00e9atives et techniques dans le but de fa\u00e7onner une exp\u00e9rience digitale unique. Ces derni\u00e8res ann\u00e9es, la 3D s&rsquo;int\u00e8gre de plus en plus \u00e0 l&rsquo;exp\u00e9rience utilisateur, passant d&rsquo;un outil additionnel \u00e0 une v\u00e9ritable composante de l&rsquo;interface et du d\u00e9veloppement.<\/p>\n                <\/div>\n                    <\/div>\n\n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mt-4 mb-2 items-center\">\n                <svg class=\"icon-share-white\">\n                    <use xlink:href=\"#icon-share-white\"><\/use>\n                <\/svg>\n                <p class=\"label\"> partager <\/p>\n            <\/div>\n\n        <!-- <picture class=\"w-full h-auto lg:absolute opacity-0 lg:-bottom-[128px]\" -->\n        <div class=\"col-span-6 md:col-span-12 lg:col-[16_\/_span_8] py-6 lg:py-0\">\n                            <picture class=\"w-full h-auto\"\n                    style=\"\n                        mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-mask.svg);\n                        mask-repeat: no-repeat; mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-3d-to-take-the-user-experience-into-a-new-dimension-mob.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-3d-to-take-the-user-experience-into-a-new-dimension.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-3d-to-take-the-user-experience-into-a-new-dimension.jpg\" alt=\"thumbnail-3d-to-take-the-user-experience-into-a-new-dimension\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    13 juin 2024                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        4 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Marjolaine Avenoso                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-7 lg:col-start-3 mb-6 lg:mb-0\">\n                                                                <div class=\"w-full mb-6 lg:mb-0\">\n                                \n<div class=\"cp-key-number bg-dazzling p-6 text-dark\" style=\"mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-bottom-mask.png); mask-repeat: no-repeat; mask-size: 100% auto;\">\n\n    \n            <div class=\"text-[24px] leading-[31px] font-semibold font-soehne\">\n            La 3D permet une meilleure r\u00e9tention de l\u2019information et une immersion plus profonde, amplifiant les messages de marque non seulement vus, mais aussi ressentis.        <\/div>\n    \n    <\/div>                        <\/div>\n                                    <\/div>\n                                    <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-12 \">\n                        <div class=\"sixth-wyswiwyg\">\n                            <p>Le parcours utilisateur est au c\u0153ur des strat\u00e9gies de cr\u00e9ation de site. Il conditionne l\u2019ensemble des choix des \u00e9quipes \u00e9ditoriales, cr\u00e9atives et techniques. Notre obsession : fa\u00e7onner une exp\u00e9rience digitale unique pour chaque client.<\/p>\n<p>Ces derni\u00e8res ann\u00e9es, la 3D se met de plus en plus au service de l\u2019exp\u00e9rience utilisateur. \u00c0 ses d\u00e9buts, elle \u00e9tait utilis\u00e9e comme outil additionnel au sein des sites, par exemple avec Maison Du Monde qui, en 2018, a permis \u00e0 ses clients de mod\u00e9liser des maquettes 3D des pi\u00e8ces de leur habitation. Aujourd\u2019hui, elle est v\u00e9ritablement int\u00e9gr\u00e9e dans l&rsquo;exp\u00e9rience utilisateur, l\u2019interface utilisateur et le d\u00e9veloppement.<\/p>\n<p>Pour cr\u00e9er un site 3D interactif qui apporte de l\u2019attractivit\u00e9 \u00e0 sa marque, le projet passe par de nombreuses phases qui, mises bout \u00e0 bout, donneront vie \u00e0 une exp\u00e9rience utilisateur interactive. Chaque \u00e9tape s\u2019av\u00e8re essentielle pour obtenir un dispositif intuitif, esth\u00e9tique et interactif :<\/p>\n<ol>\n<li>L\u2019UX design construit un produit utilisable facilement et par n\u2019importe qui. Il apporte une grande aide \u00e0 la navigation \u00e0 travers le parcours pour construire des bases solides.<\/li>\n<li>Le design nous apporte l\u2019univers visuel du produit. Du croquis \u00e0 la sc\u00e8ne 3D aboutie, en passant par des phases de mod\u00e9lisation, le placement de texture, de lumi\u00e8re, etc.<\/li>\n<li>Le d\u00e9veloppement vient ensuite animer la sc\u00e8ne, param\u00e9trer les d\u00e9placements, mettre en place des interactions. Il peut \u00e9galement limiter la zone de d\u00e9placement, cadrer la sc\u00e8ne si elle est plus grande que l\u2019\u00e9cran.<\/li>\n<\/ol>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                <\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <h2>La 3D, un dispositif au service de l\u2019engagement utilisateur<\/h2>\n<h3>La p\u00e9dagogie et sensibilisation<\/h3>\n<p>La visualisation 3D se met au service de la compr\u00e9hension de l\u2019audience sur un sujet en apportant un aspect ludique dans la lecture et la sensibilisation. Dans le cadre d\u2019une communication corporate, elle permet de twister l\u2019exp\u00e9rience vers une approche plus cr\u00e9ative et innovante. Pour des messages portant sur la RSE par exemple, la 3D peut s\u2019av\u00e9rer \u00eatre un excellent moyen de convaincre et d\u2019\u00eatre m\u00e9moris\u00e9.<\/p>\n<p>Zuehlke, fournisseur mondial de services d\u2019innovation, propose <a href=\"https:\/\/world.zuehlke.com\/?mc_cid=56a24da469&amp;mc_eid=cf11d79501\" target=\"_blank\" rel=\"noopener\">une exp\u00e9rience digitale en 3D sur un site d\u00e9di\u00e9<\/a> afin d\u2019inciter \u00e0 \u00e9voluer vers des habitudes de consommation plus vertueuses. L\u2019entreprise prend alors l\u2019exemple d\u2019une machine \u00e0 laver pour expliquer les diff\u00e9rentes fa\u00e7ons de fabriquer des produits innovants, de mani\u00e8re plus responsable.<\/p>\n<h3>Le storytelling et gamification<\/h3>\n<p>Dans une approche plus r\u00e9cr\u00e9ative et \u00e9motionnelle, l\u2019exp\u00e9rience 3D permet \u00e9galement de faire voyager, et peut m\u00eame faire r\u00eaver ses utilisateurs. Cartier nous plonge dans son univers de marque avec l\u2019exp\u00e9rience digitale \u201cthe fabulous Cartier Journey\u201d. Pour favoriser davantage l\u2019immersion et l\u2019attention, la marque ajoute de la gamification dans l\u2019exp\u00e9rience.<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n<div id=\"block_5df8232ec4a594b41d7199ad30abcbb1\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/3d-to-take-the-user-experience-into-a-new-dimension-illustration-mob.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/3d-to-take-the-user-experience-into-a-new-dimension-illustration.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/3d-to-take-the-user-experience-into-a-new-dimension-illustration.jpg\" alt=\"3d-to-take-the-user-experience-into-a-new-dimension-illustration\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <h2>Une source d\u2019inspiration infinie pour notre R&amp;D<\/h2>\n<p>Chez Dusens, nous nous familiarisons de plus en plus avec ce type de projets. L\u2019objectif avant tout est d\u2019enrichir l&rsquo;exp\u00e9rience utilisateur mais aussi de mettre en avant une nouvelle comp\u00e9tence au sein de l\u2019agence.<\/p>\n<p>Pour \u00e9tudier de nouvelles tendances de navigation et \u00e9largir notre gamme d\u2019outils ma\u00eetris\u00e9s en interne, nous avons entrepris la cr\u00e9ation d\u2019un dispositif incluant de la 3D interactive.<\/p>\n<p>Ainsi, la 3D permet une meilleure r\u00e9tention de l\u2019information et une immersion plus profonde, amplifiant les messages de marque non seulement vus, mais aussi ressentis.<\/p>\n<p>En tant que cr\u00e9ateurs d\u2019engagement et agence digital-first, nous cherchons chaque jour de nouveaux moyens d\u2019embarquer vos audiences.<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>Vous serez \u00e9galement<br \/>\nint\u00e9ress\u00e9(e)<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/la-generation-alpha-decryptee-de-z-a-a\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Explore                                <\/li>\n                                      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3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                4.5 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a-mob.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a.jpg\"\n                                    alt=\"thumbnail-the-alpha-generation-deciphered-from-z-to-a\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/de-lentreprise-engagee-a-lentreprise-engageante\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Perspectives                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>De l&rsquo;entreprise engag\u00e9e \u00e0 l&rsquo;entreprise engageante<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                4 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-from-the-committed-company-to-the-engaging-company-mob.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-from-the-committed-company-to-the-engaging-company.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-from-the-committed-company-to-the-engaging-company.jpg\"\n                                    alt=\"thumbnail-from-the-committed-company-to-the-engaging-company\"\/>\n    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                                          <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Le social listening et l&rsquo;exploitation de la data<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            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