{"id":2210,"date":"2024-06-11T13:51:52","date_gmt":"2024-06-11T11:51:52","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=2210"},"modified":"2024-11-15T15:40:11","modified_gmt":"2024-11-15T13:40:11","slug":"la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/","title":{"rendered":"La marque employeur, levier d&rsquo;engagement le plus puissant pour les entreprises"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Business<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">News<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fthe-sixth%2Fla-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a  href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a  href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share-white\">\n                                <use xlink:href=\"#icon-share-white\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr white\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr white\">\n                             Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy-white\">\n                            <use xlink:href=\"#icon-copy-white\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-signifier text-[40px] leading-[44px] lg:text-[56px] lg:leading-[64px] mt-6 lg:mt-7 title\">\n                    <p>La marque employeur, levier d&rsquo;engagement le plus puissant pour les entreprises<\/p>\n                <\/h1>\n            \n            <!-- Desktop -->\n            <div class=\"hidden lg:flex gap-6  text-[16px] leading-[20px] my-6  \">\n                                    <span class=\"date\">\n                        11 juin 2024                    <\/span>\n                \n                <!-- Taxo reading-time  -->\n                                                            <div class=\"flex items-center gap-2 time\">\n                            <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                            <\/svg>\n                            3.5 min                        <\/div>\n                                    \n\n                                    <span class=\"author\">\n                        Marjolaine Avenoso                    <\/span>\n                            <\/div>\n\n                            <div class=\"description text-base lg:text-[20px] leading-[26px] lg:leading-[32px] font-soehne mt-6 lg:mt-0\">\n                    <p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Longtemps cloisonn\u00e9es, les marques corporate et employeur doivent aujourd'hui s'enrichir mutuellement pour cr\u00e9er une identit\u00e9 forte et engageante aupr\u00e8s de l'ensemble des parties prenantes. Chez Dusens, l'ambition est de faire de la marque employeur un v\u00e9ritable levier d'engagement en r\u00e9engageant les talents en d\u00e9montrant leurs contributions positives au monde.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4923,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:15724527},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Longtemps cloisonn\u00e9es, les marques corporate et employeur doivent aujourd&rsquo;hui s&rsquo;enrichir mutuellement pour cr\u00e9er une identit\u00e9 forte et engageante aupr\u00e8s de l&rsquo;ensemble des parties prenantes. Chez Dusens, l&rsquo;ambition est de faire de la marque employeur un v\u00e9ritable levier d&rsquo;engagement en r\u00e9engageant les talents en d\u00e9montrant leurs contributions positives au monde.<\/span><\/p>\n                <\/div>\n                    <\/div>\n\n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mt-4 mb-2 items-center\">\n                <svg class=\"icon-share-white\">\n                    <use xlink:href=\"#icon-share-white\"><\/use>\n                <\/svg>\n                <p class=\"label\"> partager <\/p>\n            <\/div>\n\n        <!-- <picture class=\"w-full h-auto lg:absolute opacity-0 lg:-bottom-[128px]\" -->\n        <div class=\"col-span-6 md:col-span-12 lg:col-[16_\/_span_8] py-6 lg:py-0\">\n                            <picture class=\"w-full h-auto\"\n                    style=\"\n                        mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-mask.svg);\n                        mask-repeat: no-repeat; mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg\" alt=\"thumbnail-employer-brand\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    11 juin 2024                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        3.5 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Marjolaine Avenoso                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-7 lg:col-start-3 mb-6 lg:mb-0\">\n                                                                <div class=\"w-full mb-6 lg:mb-0\">\n                                \n<div class=\"cp-key-number bg-dazzling p-6 text-dark\" style=\"mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-bottom-mask.png); mask-repeat: no-repeat; mask-size: 100% auto;\">\n\n            <span class=\"number text-[104px] font-medium text-cedar font-soehne leading-none\">\n            67%        <\/span>\n    \n            <div class=\"text-[24px] leading-[31px] font-semibold font-soehne\">\n            des jeunes diplom\u00e9s indiquent que la raison d&rsquo;\u00eatre pourrait \u00eatre un levier d\u2019engagement        <\/div>\n    \n            <div class=\"source text-[14px] leading-[22px] font-soehne mt-5 lg:mt-[120px]\">\n            <p>\n                Source :            <\/p>\n\n            <a href=\"https:\/\/www.hbrfrance.fr\/strategie\/recrutement-et-si-votre-raison-detre-remplacait-votre-marque-employeur-60312\" \n                target=\"_blank\"\n                class=\" decoration-0\">\n                EDHEC NewGen Talent Centre, 2023\n                                    <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.6582 10.7542L12.2996 10.7683L12.2396 3.75728L5.22855 3.69723L5.24261 5.33868L9.45159 5.37473L3.16902 11.6573L4.33964 12.8279L10.6221 6.54544L10.6582 10.7542Z\" fill=\"#212121\"\/>\n                    <\/svg>\n                            <\/a>\n        <\/div>\n    <\/div>                        <\/div>\n                                    <\/div>\n                                    <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-12 \">\n                        <div class=\"sixth-wyswiwyg\">\n                            <p>Soumises \u00e0 davantage de pressions et d&rsquo;obligations, les marques employeur et corporate se sont progressivement cloisonn\u00e9es. D&rsquo;un c\u00f4t\u00e9, la marque corporate se construit autour d&rsquo;une raison d&rsquo;\u00eatre, promouvant sa mission et ses \u00e9l\u00e9ments de preuve. De l&rsquo;autre, la marque employeur est souvent consid\u00e9r\u00e9e comme une entit\u00e9 distincte, d\u00e9di\u00e9e aux embauches.<\/p>\n<p>Pourtant, les aborder s\u00e9par\u00e9ment nuit \u00e0 la coh\u00e9rence et l&rsquo;efficacit\u00e9. 67% des jeunes diplom\u00e9s indiquent que la raison d&rsquo;\u00eatre pourrait \u00eatre un levier d\u2019engagement. Cela t\u00e9moigne de l\u2019int\u00e9r\u00eat des talents pour la strat\u00e9gie et l\u2019identit\u00e9 d\u2019entreprise, aussi bien en phase de recrutement que dans la culture d\u2019entreprise au quotidien.<\/p>\n<p>La marque employeur est ainsi trop souvent r\u00e9duite \u00e0 un levier de recrutement ou de communication interne.<\/p>\n<p>Or, elle nourrit l&rsquo;ambition corporate et la performance gr\u00e2ce \u00e0 la fid\u00e9lisation et l&rsquo;engagement des talents. Mais qu&rsquo;entend-on par \u00ab\u00a0qualit\u00e9 de l&rsquo;engagement\u00a0\u00bb ? Nous avons identifi\u00e9 trois types :<\/p>\n<ul>\n<li>L&rsquo;engagement <strong>humain<\/strong> par l&rsquo;ad\u00e9quation aux valeurs et \u00e0 la raison d&rsquo;\u00eatre. L&rsquo;entreprise implique \u00e9motionnellement ses collaborateurs, les projette dans leur apport soci\u00e9tal. Ils deviennent ambassadeurs, contribuant \u00e0 la notori\u00e9t\u00e9 corporate.<\/li>\n<li>L\u2019engagement <strong>d\u2019expertise<\/strong> par une projection sur les perspectives d\u2019\u00e9volutions et d\u2019apprentissage&#8230; La valorisation des m\u00e9tiers de l\u2019entreprise permet aux autres parties prenantes de percevoir l&rsquo;\u00e9tendue des expertises du Groupe.<\/li>\n<li>L\u2019engagement <strong>moral<\/strong> par la recherche de contribution active aux causes sociales et environnementales. Le Groupe doit apporter des solutions concr\u00e8tes \u00e0 ses \u00e9quipes leur permettant de s\u2019engager \u00e0 ses c\u00f4t\u00e9s.<\/li>\n<\/ul>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                <\/div>\n\n<div id=\"block_90982ad2fc7edec883dca265a3f1dec5\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-brand-employer-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-brand-employer.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-brand-employer.jpg\" alt=\"illustration-brand-employer\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <p>Deux cas ont retenu notre attention :<\/p>\n<p>Le premier est celui du <strong>Groupe BNP Paribas,<\/strong> qui r\u00e9humanise l\u2019institution bancaire dans une campagne d\u2019image et de recrutement appel\u00e9e #unexpectedjobs. Sur les visuels de la campagne, le groupe montre sur chacun un m\u00e9tier diff\u00e9rent, expliqu\u00e9 avec des mots simples. Ces visuels montrent l\u2019\u00e9tendue des missions des m\u00e9tiers bancaires qui vont au-del\u00e0 du \u201csimple banquier\u201d. Cela permet de d\u00e9construire l\u2019image froide et r\u00e9ductrice de la banque et ses m\u00e9tiers.<\/p>\n<p>Le deuxi\u00e8me cas est celui du Groupe <strong>Veolia,<\/strong> qui a f\u00e9d\u00e9r\u00e9 ses collaborateurs en communaut\u00e9 engag\u00e9e, dont les membres sont appel\u00e9s les \u201cressourceurs\u201d. Voir <a href=\"https:\/\/www.veolia.fr\/carrieres\/notre-mission\/weareresourcers\" target=\"_blank\" rel=\"noopener\">ici<\/a><\/p>\n<p>Ces \u00e9quipes incarnent et v\u00e9hiculent la mission du groupe, celle de r\u00e9pondre aux enjeux de la transformation \u00e9cologique. Chacun explique en quoi son m\u00e9tier et sa personnalit\u00e9 lui permet de contribuer \u00e0 cette mission mondiale.<\/p>\n<p>Chez Dusens, notre ambition est de <strong>faire de la marque employeur un levier d\u2019engagement pour l\u2019entreprise.<\/strong> Pour cela, il faut f\u00e9d\u00e9rer les talents en d\u00e9montrant leurs contributions positives au sein de l\u2019entreprise et pour la soci\u00e9t\u00e9. La <strong>qualit\u00e9 de l\u2019engagement<\/strong> d\u2019un talent aupr\u00e8s d\u2019une entreprise passe par l\u2019explication de l\u2019utilit\u00e9 objective des missions de chacun, \u00e0 tous les niveaux de la cha\u00eene, en montrant que chaque maillon est essentiel.<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>Vous serez \u00e9galement<br \/>\nint\u00e9ress\u00e9(e)<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/accompagner-les-transformations-dentreprise\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Explore                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Accompagner les transformations d&rsquo;entreprise<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation-mobile.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\"\n                                    alt=\"thumbnail-business-transformation\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/les-rapports-integres-du-support-financier-au-media\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Perspectives                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    Short                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Les rapports int\u00e9gr\u00e9s, du support financier au m\u00e9dia<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2.5 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-integrated-reporting.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-integrated-reporting.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-integrated-reporting.jpg\"\n                                    alt=\"cover-integrated-reporting\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-[18_\/_span_6] lg:mt-[-130px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/2024-encore-a-lere-de-la-reclame\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Impact                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>2024, encore \u00e0 l&rsquo;\u00e8re de la r\u00e9clame<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                3 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-era-advertising.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-era-avertising.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-era-avertising.jpg\"\n                                    alt=\"thumbnail-era-avertising\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                        <\/div>\n     \n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","format":[313],"themes":[317],"reading-time":[326],"class_list":["post-2210","the-sixth","type-the-sixth","status-publish","hentry","format-news-fr","themes-business-fr","reading-time-3-min-30-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marque employeur : levier d&#039;engagement puissant pour les entreprises - Dusens Group<\/title>\n<meta name=\"description\" content=\"Les marques corporate et employeur doivent s&#039;unir pour construire une identit\u00e9 forte et engageante aupr\u00e8s de toutes les parties prenantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marque employeur : levier d&#039;engagement puissant pour les entreprises - Dusens Group\" \/>\n<meta property=\"og:description\" content=\"Les marques corporate et employeur doivent s&#039;unir pour construire une identit\u00e9 forte et engageante aupr\u00e8s de toutes les parties prenantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Dusens Group\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T13:40:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/\",\"url\":\"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/\",\"name\":\"Marque employeur : levier d'engagement puissant pour les entreprises - Dusens Group\",\"isPartOf\":{\"@id\":\"https:\/\/dusens.group\/fr\/#website\"},\"datePublished\":\"2024-06-11T11:51:52+00:00\",\"dateModified\":\"2024-11-15T13:40:11+00:00\",\"description\":\"Les marques corporate et employeur doivent s'unir pour construire une identit\u00e9 forte et engageante aupr\u00e8s de toutes les parties prenantes.\",\"breadcrumb\":{\"@id\":\"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/dusens.group\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Sixth\",\"item\":\"https:\/\/dusens.group\/fr\/the-sixth\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La marque employeur, levier d&rsquo;engagement le plus puissant pour les entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dusens.group\/fr\/#website\",\"url\":\"https:\/\/dusens.group\/fr\/\",\"name\":\"Dusens Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dusens.group\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marque employeur : levier d'engagement puissant pour les entreprises - Dusens Group","description":"Les marques corporate et employeur doivent s'unir pour construire une identit\u00e9 forte et engageante aupr\u00e8s de toutes les parties prenantes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/","og_locale":"fr_FR","og_type":"article","og_title":"Marque employeur : levier d'engagement puissant pour les entreprises - Dusens Group","og_description":"Les marques corporate et employeur doivent s'unir pour construire une identit\u00e9 forte et engageante aupr\u00e8s de toutes les parties prenantes.","og_url":"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/","og_site_name":"Dusens Group","article_modified_time":"2024-11-15T13:40:11+00:00","og_image":[{"url":"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-employer-brand.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/","url":"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/","name":"Marque employeur : levier d'engagement puissant pour les entreprises - Dusens Group","isPartOf":{"@id":"https:\/\/dusens.group\/fr\/#website"},"datePublished":"2024-06-11T11:51:52+00:00","dateModified":"2024-11-15T13:40:11+00:00","description":"Les marques corporate et employeur doivent s'unir pour construire une identit\u00e9 forte et engageante aupr\u00e8s de toutes les parties prenantes.","breadcrumb":{"@id":"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dusens.group\/fr\/the-sixth\/la-marque-employeur-levier-dengagement-le-plus-puissant-pour-les-entreprises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/dusens.group\/fr\/"},{"@type":"ListItem","position":2,"name":"The Sixth","item":"https:\/\/dusens.group\/fr\/the-sixth\/"},{"@type":"ListItem","position":3,"name":"La marque employeur, levier d&rsquo;engagement le plus puissant pour les entreprises"}]},{"@type":"WebSite","@id":"https:\/\/dusens.group\/fr\/#website","url":"https:\/\/dusens.group\/fr\/","name":"Dusens Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dusens.group\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/the-sixth\/2210"}],"collection":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/the-sixth"}],"about":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/types\/the-sixth"}],"wp:attachment":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/media?parent=2210"}],"wp:term":[{"taxonomy":"format","embeddable":true,"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/format?post=2210"},{"taxonomy":"themes","embeddable":true,"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/themes?post=2210"},{"taxonomy":"reading-time","embeddable":true,"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/reading-time?post=2210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}