{"id":2260,"date":"2024-06-28T15:25:40","date_gmt":"2024-06-28T13:25:40","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=2260"},"modified":"2024-11-15T17:40:35","modified_gmt":"2024-11-15T15:40:35","slug":"la-generation-alpha-decryptee-de-z-a-a","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/fr\/the-sixth\/la-generation-alpha-decryptee-de-z-a-a\/","title":{"rendered":"La g\u00e9n\u00e9ration Alpha d\u00e9crypt\u00e9e de Z \u00e0 A"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Explore<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">News<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fthe-sixth%2Fla-generation-alpha-decryptee-de-z-a-a%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share-white\">\n                                <use xlink:href=\"#icon-share-white\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr white\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr white\">\n                             Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy-white\">\n                            <use xlink:href=\"#icon-copy-white\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-signifier text-[40px] leading-[44px] lg:text-[56px] lg:leading-[64px] mt-6 lg:mt-7 title\">\n                    <p>La g\u00e9n\u00e9ration Alpha d\u00e9crypt\u00e9e de Z \u00e0&nbsp;A<\/p>\n                <\/h1>\n            \n            <!-- Desktop -->\n            <div class=\"hidden lg:flex gap-6  text-[16px] leading-[20px] my-6  \">\n                                    <span class=\"date\">\n                        28 juin 2024                    <\/span>\n                \n                <!-- Taxo reading-time  -->\n                                                            <div class=\"flex items-center gap-2 time\">\n                            <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                            <\/svg>\n                            4.5 min                        <\/div>\n                                    \n\n                                    <span class=\"author\">\n                        Margaux Caillaud &amp; Candice Badin                    <\/span>\n                            <\/div>\n\n                            <div class=\"description text-base lg:text-[20px] leading-[26px] lg:leading-[32px] font-soehne mt-6 lg:mt-0\">\n                    <p>A l\u2019agence, nous organisons r\u00e9guli\u00e8rement des sessions de \u201cteam learning\u201d pour laisser l\u2019occasion aux collaborateurs de s\u2019exprimer sur un sujet ou une th\u00e9matique de leur choix. Aujourd\u2019hui, ce sont Candice Badin, directrice artistique, et Margaux Caillaud, planneuse strat\u00e9gique, qui nous retranscrivent leur session sur la g\u00e9n\u00e9ration Alpha.<\/p>\n                <\/div>\n                    <\/div>\n\n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mt-4 mb-2 items-center\">\n                <svg class=\"icon-share-white\">\n                    <use xlink:href=\"#icon-share-white\"><\/use>\n                <\/svg>\n                <p class=\"label\"> partager <\/p>\n            <\/div>\n\n        <!-- <picture class=\"w-full h-auto lg:absolute opacity-0 lg:-bottom-[128px]\" -->\n        <div class=\"col-span-6 md:col-span-12 lg:col-[16_\/_span_8] py-6 lg:py-0\">\n                            <picture class=\"w-full h-auto\"\n                    style=\"\n                        mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-mask.svg);\n                        mask-repeat: no-repeat; mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a-mob.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-the-alpha-generation-deciphered-from-z-to-a.jpg\" alt=\"thumbnail-the-alpha-generation-deciphered-from-z-to-a\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    28 juin 2024                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        4.5 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Margaux Caillaud &amp; Candice Badin                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <h2>La Gen A, on en pense quoi ?<\/h2>\n<p>Encore m\u00e9connue et pourtant sur toutes les l\u00e8vres, la g\u00e9n\u00e9ration Alpha est souvent moqu\u00e9e ou d\u00e9cri\u00e9e. Tant\u00f4t jug\u00e9s irrespectueux, surconnect\u00e9s, fain\u00e9ants, pas tr\u00e8s malins, voire carr\u00e9ment foutus, les principaux concern\u00e9s souffrent en fait tr\u00e8s probablement d\u2019un manque de connaissance et d\u2019empathie de la part de leurs a\u00een\u00e9s\u2026<\/p>\n<h2>Carte d\u2019identit\u00e9 d\u2019une nouvelle g\u00e9n\u00e9ration<\/h2>\n<p>Alors apprenons \u00e0 les conna\u00eetre en 4 points cl\u00e9s :<\/p>\n<p>Nomm\u00e9e d\u2019apr\u00e8s la premi\u00e8re lettre de l\u2019alphabet grec, la g\u00e9n\u00e9ration Alpha est la premi\u00e8re \u00e0 \u00eatre n\u00e9e enti\u00e8rement au XXI\u00e8me si\u00e8cle, entre 2010 et 2024, ils symbolisent donc un renouveau et le d\u00e9but d\u2019un cycle.<\/p>\n<p>Comme leurs parents, les millenials ou g\u00e9n\u00e9ration Y, sont les enfants des boomers, ils cherchent \u00e0 appliquer un mod\u00e8le d\u2019\u00e9ducation totalement inverse de celui qu\u2019ils ont v\u00e9cu en \u00e9tant enfant. Dites adieu \u00e0 la mise au coin et \u00e0 la privation de dessert, et bonjour \u00e0 l\u2019\u00e9ducation positive !<\/p>\n<p>Enfants de la technologie, ils sont n\u00e9s en m\u00eame temps qu\u2019Instagram et ses influenceurs, que l\u2019iPad et que les applis. Ce sont donc les premiers v\u00e9ritables digital natives.<\/p>\n<p>Chaque semaine, plus de 2,8 millions d\u2019Alphas naissent dans le monde. Une personne sur sept fait donc partie de la g\u00e9n\u00e9ration Alpha, et ils seront plus de 2,2 milliards d\u2019individus en 2025\u2026<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n<div id=\"block_2aebc58fc9262ea469c2ac97e68d78d3\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-the-alpha-generation-deciphered-from-z-to-a-mob.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-the-alpha-generation-deciphered-from-z-to-a.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/illustration-the-alpha-generation-deciphered-from-z-to-a.jpg\" alt=\"illustration-the-alpha-generation-deciphered-from-z-to-a\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <h2>La g\u00e9n\u00e9ration Alpha au quotidien<\/h2>\n<h3>Les pros de la tech, vraiment ?<\/h3>\n<p>Autonomes mais pas d\u00e9pendants, la g\u00e9n\u00e9ration Alpha nous montre son ambivalence et ses contradictions lorsque l\u2019on consid\u00e8re l\u2019usage des technologies.<\/p>\n<p>Contrairement \u00e0 ce que l\u2019on pourrait croire, l\u2019innovation technologique a en fait ralenti au cours de la vie des g\u00e9n\u00e9rations Z et Alpha. En effet, \u00e0 titre de comparaison, les millennials ont assist\u00e9 aux d\u00e9buts du t\u00e9l\u00e9phone portable, et se sont battus pour avoir le premier iPhone, ont commenc\u00e9 \u00e0 jouer aux jeux vid\u00e9o sur la Nintendo 64, et s\u2019affrontent d\u00e9sormais sur la Switch. Les plus jeunes g\u00e9n\u00e9rations ne sont donc pas autant habitu\u00e9es \u00e0 changer et \u00e0 s\u2019adapter aux nouvelles technologies que leurs a\u00een\u00e9s.<\/p>\n<p>Et \u00e9tant donn\u00e9 qu\u2019ils sont n\u00e9s avec, ils ont tendance \u00e0 faire preuve d\u2019une plus grande maturit\u00e9 vis \u00e0 vis de ces technologies, et donc \u00e0 pouvoir s\u2019en passer plus facilement, une fois l\u2019effet de nouveaut\u00e9 pass\u00e9\u2026<\/p>\n<h3>\u201cDe toute fa\u00e7on aujourd\u2019hui, les jeunes ils ne veulent plus bosser\u201d<\/h3>\n<p>Spoiler alert : en fait ils sont comme tout le monde, ils n\u2019ont pas tellement le choix. Mais \u00e7a ne veut pas dire qu\u2019ils ne vont pas travailler diff\u00e9remment !<\/p>\n<p>Comme nous vous l\u2019expliquions, les millennials sont g\u00e9n\u00e9ralement des parents tr\u00e8s attentionn\u00e9s, ce qui signifie que leurs enfants Alpha rechercheront tr\u00e8s probablement la m\u00eame bienveillance plus tard dans tous les aspects de leur vie, y compris professionnelle. Cela signifie que la sant\u00e9 mentale, l&rsquo;\u00e9quilibre entre vie professionnelle et vie priv\u00e9e seront cruciaux pour la g\u00e9n\u00e9ration Alpha.<\/p>\n<p>De plus, la technologie a permis \u00e0 la g\u00e9n\u00e9ration Alpha d&rsquo;acc\u00e9der \u00e0 plus de sources d\u2019informations et de connaissances que toute autre g\u00e9n\u00e9ration avant elle. S&rsquo;ils cherchent une r\u00e9ponse \u00e0 une question, ils ont tous les outils \u00e0 port\u00e9e de main pour la trouver. Cela contribue \u00e9galement \u00e0 l&rsquo;\u00e9mergence de l&rsquo;esprit entrepreneurial chez les plus jeunes : gr\u00e2ce \u00e0 cette facilit\u00e9 d\u2019acc\u00e8s, ils apprennent \u00e0 r\u00e9soudre les probl\u00e8mes par eux-m\u00eames et \u00e0 faire preuve d\u2019initiatives beaucoup plus t\u00f4t que leurs a\u00een\u00e9s.<\/p>\n<p>Enfin, la flexibilit\u00e9 du travail sera essentielle : ils s&rsquo;\u00e9panouiront dans des environnements de travail qui s&rsquo;adaptent \u00e0 leurs pr\u00e9f\u00e9rences et modes de vie. Les responsables des ressources humaines devront envisager des options de travail \u00e0 distance, des horaires flexibles et des projets \u00e0 la carte pour les garder enthousiastes et productifs.<\/p>\n<h3>La g\u00e9n\u00e9ration Alpha et les r\u00e9seaux sociaux<\/h3>\n<p>La g\u00e9n\u00e9ration Alpha sera la g\u00e9n\u00e9ration la plus \u201cpriv\u00e9e\u201d sur les r\u00e9seaux sociaux : ils ont vu leurs a\u00een\u00e9s tout vloguer, tout montrer sur les r\u00e9seaux, ils ne connaissent pas internet sans les influenceurs et cr\u00e9ateurs de contenus.<\/p>\n<p>Certains ont m\u00eame des parents tr\u00e8s, voire trop, pr\u00e9sents sur ces plateformes.<br \/>\nEn effet, selon une \u00e9tude de Security, 92 % des enfants de deux ans ou moins ont une pr\u00e9sence en ligne. Une pr\u00e9sence \u00e9videmment impos\u00e9e par leurs parents, qui peut parfois faire peur :<\/p>\n<p>&#8211; Plus de 75 % des parents ont partag\u00e9 des messages de leurs enfants sur les m\u00e9dias sociaux et 80 % d&rsquo;entre eux utilisent le vrai nom de leurs enfants.<br \/>\n&#8211; Encore pire : 8 parents sur 10 ont des \u201camis\u201d ou des followers sur les r\u00e9seaux sociaux qu&rsquo;ils n&rsquo;ont jamais rencontr\u00e9 dans la vie r\u00e9elle\u2026 Une tendance au \u201csharenting\u201d (contraction de share + parenting) d\u00e9sormais point\u00e9e du doigt par cette jeune g\u00e9n\u00e9ration, qui les conduira \u00e0 mener une vie plus priv\u00e9e, \u00e0 l\u2019abri des regards sur les r\u00e9seaux.<\/p>\n<h3>Alors cette fois, on ne peut vraiment plus rien dire ?<\/h3>\n<p>Une fois adultes, les membres de la g\u00e9n\u00e9ration Alpha se d\u00e9marqueront largement des autres sur le terrain des valeurs. S\u2019ils tol\u00e8rent sans probl\u00e8me un homme qui porte des boucles d&rsquo;oreilles, ils ne supportent pas que vous jetiez votre chewing-gum par terre. Tol\u00e9rance \u00e0 la diversit\u00e9, sensibilit\u00e9 \u00e0 la cause animale, conscience \u00e9cologique, autant de sujets qui, on l\u2019esp\u00e8re, ne feront plus d\u00e9bat !<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>Vous serez \u00e9galement<br \/>\nint\u00e9ress\u00e9(e)<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/les-rapports-integres-du-support-financier-au-media\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Perspectives                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    Short                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Les rapports int\u00e9gr\u00e9s, du support financier au m\u00e9dia<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2.5 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-integrated-reporting.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-integrated-reporting.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-integrated-reporting.jpg\"\n                                    alt=\"cover-integrated-reporting\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/hacker-pour-la-bonne-cause\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n       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14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                1 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-hacking-cause.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-hacking-cause.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-hacking-cause.jpg\"\n                                    alt=\"cover-hacking-cause\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-[18_\/_span_6] lg:mt-[-130px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/lespoir-dune-nouvelle-ere-dengagement-aupres-de-ses-communautes\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Business                                <\/li>\n                                                 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