{"id":2480,"date":"2024-06-20T14:55:00","date_gmt":"2024-06-20T12:55:00","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=2480"},"modified":"2024-11-15T17:35:56","modified_gmt":"2024-11-15T15:35:56","slug":"de-la-communication-responsable-a-la-communication-militante","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/","title":{"rendered":"De la communication responsable \u00e0 la communication militante"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Business<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">Short<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fthe-sixth%2Fde-la-communication-responsable-a-la-communication-militante%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-x\">\n                                                <use xlink:href=\"#icon-x\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a  href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-linkedin\">\n                                                <use xlink:href=\"#icon-linkedin\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                        <a  href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share-white\">\n                                <use xlink:href=\"#icon-share-white\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr white\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr white\">\n                             Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy-white\">\n                            <use xlink:href=\"#icon-copy-white\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-signifier text-[40px] leading-[44px] lg:text-[56px] lg:leading-[64px] mt-6 lg:mt-7 title\">\n                    <p>De la communication responsable \u00e0 la communication militante<\/p>\n                <\/h1>\n            \n            <!-- Desktop -->\n            <div class=\"hidden lg:flex gap-6  text-[16px] leading-[20px] my-6   pb-[136px]\">\n                                    <span class=\"date\">\n                        20 juin 2024                    <\/span>\n                \n                <!-- Taxo reading-time  -->\n                                                            <div class=\"flex items-center gap-2 time\">\n                            <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                            <\/svg>\n                            1 min                        <\/div>\n                                    \n\n                                    <span class=\"author\">\n                        Joan Prenois                    <\/span>\n                            <\/div>\n\n                    <\/div>\n\n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mt-4 mb-2 items-center\">\n                <svg class=\"icon-share-white\">\n                    <use xlink:href=\"#icon-share-white\"><\/use>\n                <\/svg>\n                <p class=\"label\"> partager <\/p>\n            <\/div>\n\n        <!-- <picture class=\"w-full h-auto lg:absolute opacity-0 lg:-bottom-[128px]\" -->\n        <div class=\"col-span-6 md:col-span-12 lg:col-[16_\/_span_8] py-6 lg:py-0\">\n                            <picture class=\"w-full h-auto\"\n                    style=\"\n                        mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-mask.svg);\n                        mask-repeat: no-repeat; mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-responsible-communication.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-responsible-communication.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-responsible-communication.jpg\" alt=\"thumbnail-responsible-communication\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    20 juin 2024                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        1 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Joan Prenois                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-7 lg:col-start-3 mb-6 lg:mb-0\">\n                                                                <div class=\"w-full mb-6 lg:mb-0\">\n                                \n<div class=\"cp-key-number bg-dazzling p-6 text-dark\" style=\"mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-bottom-mask.png); mask-repeat: no-repeat; mask-size: 100% auto;\">\n\n    \n            <div class=\"text-[24px] leading-[31px] font-semibold font-soehne\">\n            Si les d\u00e9fis majeurs auxquels sont contraints de r\u00e9pondre les entreprises (\u00e9thique, transparence, responsabilit\u00e9) ne datent pas d\u2019hier, on semble attendre tout de m\u00eame des positions diff\u00e9rentes de ces dix derni\u00e8res ann\u00e9es         <\/div>\n    \n    <\/div>                        <\/div>\n                                    <\/div>\n                                    <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-12 \">\n                        <div class=\"sixth-wyswiwyg\">\n                            <p>Pour sortir du discours g\u00e9n\u00e9rique sur la RSE et r\u00e9pondre davantage aux pr\u00e9occupations du grand public, la communication de certaines marques en la mati\u00e8re semble aller un peu plus loin. Si les d\u00e9fis majeurs auxquels sont contraints de r\u00e9pondre les entreprises (\u00e9thique, transparence, responsabilit\u00e9) ne datent pas d\u2019hier, on semble attendre tout de m\u00eame des positions diff\u00e9rentes de ces dix derni\u00e8res ann\u00e9es. En ce sens, la publicit\u00e9 est un formidable levier donc, pour cr\u00e9er de nouveaux imaginaires et faire basculer la parole dans l\u2019action. En somme, ce qu\u2019on attend de la communication responsable depuis le d\u00e9part, \u00e0 savoir qu\u2019elle ait un impact positif sur les personnes et la plan\u00e8te.<\/p>\n<p>Depuis peu, on voit tout de m\u00eame se dessiner un nouveau mod\u00e8le en mati\u00e8re de communication responsable, qui entend ne laisser aucune place au <em>green-washing<\/em>. Welcome la communication militante pour les marques (vraiment) engag\u00e9es qui comptent bien le crier fort. C\u2019est par exemple le cas de Patagonia, qui a multipli\u00e9 les tours de force ces derni\u00e8res ann\u00e9es, notamment en 2022 qui a vu son PDG Yvon Chouinard c\u00e9der 100% du capital de son entreprise et ses droits de vote \u00e0 deux ONG engag\u00e9es pour l\u2019environnement. R\u00e9cemment aussi, la marque a pris des positions tr\u00e8s fortes en Islande et avec la r\u00e9alisation de <a href=\"https:\/\/eu.patagonia.com\/fr\/fr\/iceland\/\" target=\"_blank\" rel=\"noopener\">documentaires impactants<\/a> pour sensibiliser \u00e0 la protection du saumon sauvage en Islande et \u201cred\u00e9finir sa relation avec la nature\u201d.<\/p>\n<p>On peut aussi donner l\u2019exemple du spot To Good To Go r\u00e9alis\u00e9 en 2021, qui sensibilise les consommateurs aux dates de consommation. Si les marques s\u2019engagent davantage et renforcent leurs discours, c\u2019est aussi car ils sont dans une logique \u201cproof of acts\u201d et d\u00e9fendent des causes qui les ressemblent.<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>Vous serez \u00e9galement<br \/>\nint\u00e9ress\u00e9(e)<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/la-naissance-dun-langage-propre-aux-jeunes-generations\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Insight                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>La naissance d&rsquo;un langage propre aux jeunes g\u00e9n\u00e9rations<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2.5 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-language-younger-generations.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-language-younger-generations.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-language-younger-generations.jpg\"\n                                    alt=\"cover-language-younger-generations\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/accompagner-les-transformations-dentreprise\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Explore                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Accompagner les transformations d&rsquo;entreprise<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation-mobile.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-business-transformation.jpg\"\n                                    alt=\"thumbnail-business-transformation\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-[18_\/_span_6] lg:mt-[-130px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/burger-king-modifie-sa-campagne-pour-plaire-aux-audiences\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Impact                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    Short                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Burger King modifie sa campagne pour plaire aux audiences<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                1 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-burger-king-mobile.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-burger-king.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/cover-burger-king.jpg\"\n                                    alt=\"cover-burger-king\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                        <\/div>\n     \n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","format":[314],"themes":[317],"reading-time":[328],"class_list":["post-2480","the-sixth","type-the-sixth","status-publish","hentry","format-short-fr","themes-business-fr","reading-time-1-min-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la communication responsable \u00e0 la communication militante - Dusens Group<\/title>\n<meta name=\"description\" content=\"La communication RSE doit d\u00e9passer les discours g\u00e9n\u00e9riques pour cr\u00e9er un v\u00e9ritable impact positif, en utilisant la publicit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la communication responsable \u00e0 la communication militante - Dusens Group\" \/>\n<meta property=\"og:description\" content=\"La communication RSE doit d\u00e9passer les discours g\u00e9n\u00e9riques pour cr\u00e9er un v\u00e9ritable impact positif, en utilisant la publicit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/\" \/>\n<meta property=\"og:site_name\" content=\"Dusens Group\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T15:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-responsible-communication.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-responsible-communication.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/\",\"url\":\"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/\",\"name\":\"De la communication responsable \u00e0 la communication militante - Dusens Group\",\"isPartOf\":{\"@id\":\"https:\/\/dusens.group\/fr\/#website\"},\"datePublished\":\"2024-06-20T12:55:00+00:00\",\"dateModified\":\"2024-11-15T15:35:56+00:00\",\"description\":\"La communication RSE doit d\u00e9passer les discours g\u00e9n\u00e9riques pour cr\u00e9er un v\u00e9ritable impact positif, en utilisant la publicit\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/dusens.group\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Sixth\",\"item\":\"https:\/\/dusens.group\/fr\/the-sixth\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"De la communication responsable \u00e0 la communication militante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dusens.group\/fr\/#website\",\"url\":\"https:\/\/dusens.group\/fr\/\",\"name\":\"Dusens Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dusens.group\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De la communication responsable \u00e0 la communication militante - Dusens Group","description":"La communication RSE doit d\u00e9passer les discours g\u00e9n\u00e9riques pour cr\u00e9er un v\u00e9ritable impact positif, en utilisant la publicit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/","og_locale":"fr_FR","og_type":"article","og_title":"De la communication responsable \u00e0 la communication militante - Dusens Group","og_description":"La communication RSE doit d\u00e9passer les discours g\u00e9n\u00e9riques pour cr\u00e9er un v\u00e9ritable impact positif, en utilisant la publicit\u00e9.","og_url":"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/","og_site_name":"Dusens Group","article_modified_time":"2024-11-15T15:35:56+00:00","og_image":[{"url":"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-responsible-communication.jpg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-responsible-communication.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/","url":"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/","name":"De la communication responsable \u00e0 la communication militante - Dusens Group","isPartOf":{"@id":"https:\/\/dusens.group\/fr\/#website"},"datePublished":"2024-06-20T12:55:00+00:00","dateModified":"2024-11-15T15:35:56+00:00","description":"La communication RSE doit d\u00e9passer les discours g\u00e9n\u00e9riques pour cr\u00e9er un v\u00e9ritable impact positif, en utilisant la publicit\u00e9.","breadcrumb":{"@id":"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dusens.group\/fr\/the-sixth\/de-la-communication-responsable-a-la-communication-militante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/dusens.group\/fr\/"},{"@type":"ListItem","position":2,"name":"The Sixth","item":"https:\/\/dusens.group\/fr\/the-sixth\/"},{"@type":"ListItem","position":3,"name":"De la communication responsable \u00e0 la communication militante"}]},{"@type":"WebSite","@id":"https:\/\/dusens.group\/fr\/#website","url":"https:\/\/dusens.group\/fr\/","name":"Dusens Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dusens.group\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/the-sixth\/2480"}],"collection":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/the-sixth"}],"about":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/types\/the-sixth"}],"wp:attachment":[{"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/media?parent=2480"}],"wp:term":[{"taxonomy":"format","embeddable":true,"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/format?post=2480"},{"taxonomy":"themes","embeddable":true,"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/themes?post=2480"},{"taxonomy":"reading-time","embeddable":true,"href":"https:\/\/dusens.group\/fr\/wp-json\/wp\/v2\/reading-time?post=2480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}