{"id":6458,"date":"2024-10-09T07:28:14","date_gmt":"2024-10-09T05:28:14","guid":{"rendered":"https:\/\/dusens.group\/?post_type=the-sixth&#038;p=6458"},"modified":"2024-11-15T17:01:28","modified_gmt":"2024-11-15T15:01:28","slug":"exit-les-tendances-place-a-la-prospection-du-present","status":"publish","type":"the-sixth","link":"https:\/\/dusens.group\/fr\/the-sixth\/exit-les-tendances-place-a-la-prospection-du-present\/","title":{"rendered":"Exit les tendances, place \u00e0 la prospection du pr\u00e9sent"},"content":{"rendered":"\n\n<div data-logocolor=\"white\" class=\"cp-sixth-herobanner teq-container banner max-w-full relative pt-[98px]     \" >\n    <div class=\"teq-grid\">\n        <div class=\"col-span-24 mt-[140px] lg:mt-20 mb-10 cp-breadcrumb  font-shoene hidden lg:grid\">\n            <nav class=\"breadcrumb\">\n            <span><span><a href=\"https:\/\/dusens.group\/fr\/\">Accueil<\/a><\/span><\/span>        <\/nav>\n    <\/div>\n    <\/div>\n    <div class=\"teq-grid\">\n        <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-3   my-auto\">\n            <div class=\"tags-share flex gap-4 items-center justify-between\">\n                <!-- Taxo Th\u00e8mes -->\n                <ul class=\"flex gap-4 font-semibold font-soehne text-xs taxos \">\n                                                                        <li class=\"uppercase square-before \">Perspectives<\/li>\n                                                                                                                    <li class=\"uppercase square-before \">News<\/li>\n                                                            <\/ul>\n\n                <!-- Share -->\n                <div class=\"share-wrapper white desktop-only flex gap-6\">\n                    <div class=\"share-part flex gap-1 cursor-pointer relative\">\n                        <div class=\"share-part-inner flex gap-1 items-center\">\n                            <div class=\"relative share-label-wrapper\">\n                                <p class=\"label-inner\">Share<\/p>\n                                <div class=\"share-list mt-3 mt-lg-0 height-100 absolute\">\n                                    <div class=\"flex gap-0 align-center\">\n                                        <a target=\"_blank\"\n                                            href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fdusens.group%2Ffr%2Fthe-sixth%2Fexit-les-tendances-place-a-la-prospection-du-present%2F\"\n                                            onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); 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return false;\"\n                                            class=\"txt-0 share-btn anim-ltr white\"\n                                            tabindex=\"-1\"\n                                            aria-label=\"\">\n                                            <svg class=\"icon-facebook\">\n                                                <use xlink:href=\"#icon-facebook\"><\/use>\n                                            <\/svg>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                            <svg class=\"icon-share-white\">\n                                <use xlink:href=\"#icon-share-white\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"copy-url-part flex gap-1 items-center cursor-pointer\">\n                        <p class=\"copy-label anim-ltr white\">\n                            Copier l&rsquo;URL                        <\/p>\n                        <p class=\"copied-label anim-ltr white\">\n                             Copi\u00e9e !                        <\/p>\n                        <svg class=\"icon-copy-white\">\n                            <use xlink:href=\"#icon-copy-white\"><\/use>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n                            <h1 class=\"font-signifier text-[40px] leading-[44px] lg:text-[56px] lg:leading-[64px] mt-6 lg:mt-7 title\">\n                    <p>Exit les tendances, place \u00e0 la prospection du pr\u00e9sent<\/p>\n                <\/h1>\n            \n            <!-- Desktop -->\n            <div class=\"hidden lg:flex gap-6  text-[16px] leading-[20px] my-6  \">\n                                    <span class=\"date\">\n                        9 octobre 2024                    <\/span>\n                \n                <!-- Taxo reading-time  -->\n                                                            <div class=\"flex items-center gap-2 time\">\n                            <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                            <\/svg>\n                            3 min                        <\/div>\n                                    \n\n                                    <span class=\"author\">\n                        Lucie Marcel                    <\/span>\n                            <\/div>\n\n                            <div class=\"description text-base lg:text-[20px] leading-[26px] lg:leading-[32px] font-soehne mt-6 lg:mt-0\">\n                    <p>Des ann\u00e9es \u00e0 chercher. Chercher les tendances qui feront l&rsquo;ann\u00e9e suivante, les ann\u00e9es \u00e0 venir : quel proc\u00e9d\u00e9 sera \u00e0 la mode telle ann\u00e9e, quelle couleur sera LA couleur \u00e0 employer l&rsquo;ann\u00e9e X. Mais tout ceci ne serait-il pas superficiel ?<\/p>\n                <\/div>\n                    <\/div>\n\n            <!-- Mobile share modal -->\n            <div class=\"share-wrapper mobile-only flex gap-1 cursor-pointer relative mt-4 mb-2 items-center\">\n                <svg class=\"icon-share-white\">\n                    <use xlink:href=\"#icon-share-white\"><\/use>\n                <\/svg>\n                <p class=\"label\"> partager <\/p>\n            <\/div>\n\n        <!-- <picture class=\"w-full h-auto lg:absolute opacity-0 lg:-bottom-[128px]\" -->\n        <div class=\"col-span-6 md:col-span-12 lg:col-[16_\/_span_8] py-6 lg:py-0\">\n                            <picture class=\"w-full h-auto\"\n                    style=\"\n                        mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-mask.svg);\n                        mask-repeat: no-repeat; mask-size: 100% auto;\"\n                >\n                    <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/09\/thumbnail-exit-tendances-mobile.jpg\" \/>\n                    <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/09\/thumbnail-exit-tendances.jpg\" \/>\n                    <img decoding=\"async\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/09\/thumbnail-exit-tendances.jpg\" alt=\"thumbnail-exit-tendances\" \/>\n                <\/picture>\n                    <\/div>\n\n        <!-- Mobile -->\n        <div class=\"col-span-6 md:col-span-12 flex flex-wrap justify-between gap-6 text-[16px] leading-[20px] lg:hidden\">\n                            <span class=\"date\">\n                    9 octobre 2024                <\/span>\n            \n            <!-- Taxo reading-time  -->\n                                                <div class=\"flex items-center gap-2 time\">\n                        <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                        <\/svg>\n                        3 min                    <\/div>\n                            \n\n                            <span class=\"author\">\n                    Lucie Marcel                <\/span>\n                    <\/div>\n\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-7 lg:col-start-3 mb-6 lg:mb-0\">\n                                                                <div class=\"w-full mb-6 lg:mb-0\">\n                                \n<div class=\"cp-key-number bg-dazzling p-6 text-dark\" style=\"mask-image: url(https:\/\/dusens.group\/app\/themes\/teq-theme\/assets\/images\/sixth-bottom-mask.png); mask-repeat: no-repeat; mask-size: 100% auto;\">\n\n    \n            <div class=\"text-[24px] leading-[31px] font-semibold font-soehne\">\n            Plut\u00f4t que des tendances, nous devons nous concentrer sur l\u2019important : ce qui fait de chaque projet une aventure unique.        <\/div>\n    \n    <\/div>                        <\/div>\n                                    <\/div>\n                                    <div class=\"col-span-6 md:col-span-12 lg:col-span-11 lg:col-start-12 \">\n                        <div class=\"sixth-wyswiwyg\">\n                            <p>Certains se r\u00e9solvent \u00e0 utiliser une couleur parce qu&rsquo;elle est tendance, et non parce qu&rsquo;elle correspond \u00e0 un projet. Il y a quelques ann\u00e9es, on a vu aussi le nombre d&rsquo;applications sur nos plateformes augmenter consid\u00e9rablement. L&rsquo;application n&rsquo;\u00e9tant pas la solution \u00e0 toute probl\u00e9matique, cette hausse quantitative ne fut malheureusement pas au profit de la qualit\u00e9 de ces produits.<\/p>\n<p>Alors, comment \u00eatre tendance tout en gardant en t\u00eate les enjeux soci\u00e9taux actuels ? Et surtout, \u00eatre juste dans notre r\u00e9flexion cr\u00e9ative face \u00e0 chacun de nos projets ?<\/p>\n<p>Aujourd\u2019hui, les tendances nous \u00e9paulent en nous inspirant, nous soumettant des id\u00e9es et nous sugg\u00e9rant de \u201csortir dans le moule\u201d. Mais tout compte fait, ces tendances ne nous condamnent-elles pas \u00e0 tous r\u00e9aliser la m\u00eame chose ?<\/p>\n<p>Sur les logiciels cr\u00e9atifs, elles sont \u00e9galement mises en avant. Pour exemple, Canva produit plus de 3 000 designs chaque minute (<a href=\"https:\/\/justcreative.com\/graphic-design-statistics\/\" target=\"_blank\" rel=\"noopener\">source : justcreative.com<\/a>) sur des mod\u00e8les pr\u00e9d\u00e9finis s\u2019inspirant tr\u00e8s grandement des tendances graphiques.<\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                <\/div>\n\n<div id=\"block_e3deb8883197c6ec3db2af0ce691f07f\" class=\"cp-img teq-container    \" >\n        <div class=\"teq-grid\">\n        <figure class=\"col-span-6 md:col-span-20 md:col-start-3\">\n            <div class=\"img-wrapper relative\">\n\n                                    <picture class=\"width-100\">\n                        <source media=\"(max-width: 767px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/09\/illustration-exit-tendances-mobile.jpg\" \/>\n                        <source media=\"(min-width: 768px)\" srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/09\/illustration-exit-tendances.jpg\" \/>\n                        <img decoding=\"async\" clas=\"\" src=\"https:\/\/dusens.group\/app\/uploads\/2024\/09\/illustration-exit-tendances.jpg\" alt=\"illustration-exit-tendances\" \/>\n                    <\/picture>\n                \n                \n            <\/div>\n                    <\/figure>\n    <\/div>\n     \n<\/div>\n\n\n\n<div id=\"\" class=\"teq-container full-screen    \" >\n                        <div class=\"teq-grid\">\n                <div class=\"col-span-6 md:col-span-12 lg:col-span-12 lg:col-start-7  \">\n                                            <div class=\"sixth-wyswiwyg\">\n                            <p>Cette ann\u00e9e, une tendance se d\u00e9gage largement : le bento design. Ces mises en page sous forme de grilles envahissent litt\u00e9ralement nos feeds, gr\u00e2ce \u00e0 leur mall\u00e9abilit\u00e9 qui les rend agr\u00e9ables \u00e0 utiliser et offrent toujours un rendu esth\u00e9tique tr\u00e8s satisfaisant. Elles sont employ\u00e9es par de nombreuses marques. De ce constat, on peut alors se poser une question : une tendance est-elle toujours tendance quand elle est employ\u00e9e \u00e0 outrance ? Finalement, ce qui signe la fin d\u2019une tendance, c\u2019est son utilisation, et ce particuli\u00e8rement quand celle-ci n\u2019est pas justifi\u00e9e. Elle en vient \u00e0 saturation et n\u2019a plus forc\u00e9ment de sens.<\/p>\n<p>Plut\u00f4t que des tendances, nous devons nous concentrer sur l\u2019important : ce qui fait de chaque projet une aventure unique.<\/p>\n<p>C\u2019est une qu\u00eate parfois complexe, pleine de p\u00e9rip\u00e9ties, mais toujours riche en apprentissage pour chaque intervenant sur le projet en question.<\/p>\n<p>Contrairement \u00e0 ce que l&rsquo;on pourrait penser, l&rsquo;esth\u00e9tique n&rsquo;est qu&rsquo;une qu\u00eate parmi tant d&rsquo;autres pour nous, designer. Plut\u00f4t que de se fier \u00e0 la tendance, on transforme un espace pour l\u2019adapter aux audiences concern\u00e9es, et le faire correspondre \u00e0 nos convictions. L&rsquo;accessibilit\u00e9 en est le parfait exemple : un enjeu soci\u00e9tal actuel fondamental qui influence le design de fa\u00e7on \u00e0 ce que n&rsquo;importe qui ait acc\u00e8s au produit au m\u00eame titre que quiconque.<\/p>\n<p>Les enjeux environnementaux influent \u00e9galement sur un projet au niveau de son d\u00e9veloppement, avec l\u2019essor de l\u2019\u00e9co-conception notamment.<\/p>\n<p>Plus que jamais, l&rsquo;analyse des audiences se doit \u00e9galement d\u2019\u00eatre au c\u0153ur de notre r\u00e9flexion, quel que soit notre m\u00e9tier dans ce secteur. L\u2019objectif, c\u2019est de pouvoir d\u00e9finir de quoi le quotidien des personnes qui utilisent le produit final est fait, d\u00e9crypter leurs habitudes et \u00e9valuer leurs connaissances sur tel ou tel secteur\/sujet. C\u2019est pr\u00e9cis\u00e9ment ces r\u00e9ponses qui nous aideront \u00e0 fournir la bonne \u00e0 un projet.<\/p>\n<p>Les tendances nous obligent \u00e0 nous projeter dans l\u2019inconnu, dans un futur proche dont nous ne savons rien. Plut\u00f4t que de lire l&rsquo;avenir \u00e0 travers ces tendances, notre r\u00f4le est avant tout de r\u00e9pondre aux probl\u00e9matiques actuelles, \u00eatre \u00e0 l&rsquo;aff\u00fbt des innovations, et \u00eatre en capacit\u00e9 de d\u00e9livrer des produits finaux novateurs et pleins de bon sens. Plus concret encore, prospecter de quoi l\u2019actualit\u00e9 est faite est la cl\u00e9 de tout. On le voit, les campagnes qui fonctionnent aujourd\u2019hui ne sont aucunement guid\u00e9es par des tendances annuelles, elles ne sont d\u2019ailleurs nullement guid\u00e9es par le design : elles sont connect\u00e9es aux r\u00e9alit\u00e9s auxquelles nous faisons face aujourd\u2019hui. Tout ce qu\u2019il y a autour de ces id\u00e9es est fait pour les renforcer.<\/p>\n<p>Ces tendances nous nourriront toujours, mais les d\u00e9dier \u00e0 une ann\u00e9e n\u2019est pas chose \u00e0 faire. On peut d\u2019ailleurs tout \u00e0 fait faire un comparatif avec la mode vestimentaire : ce qui est tendance pour une ann\u00e9e est compl\u00e8tement pass\u00e9 de mode pour la suivante. Finalement, si les tendances n\u2019existaient plus, ces inspirations ne deviendraient-elles pas toutes intemporelles pour laisser l\u2019identit\u00e9 de chacun s\u2019exprimer pleinement ?<\/p>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                <\/div>\n\n\n\n<div data-logocolor=\"white\" class=\"cp-interested teq-container full-screen bg-dark text-white pt-[120px] pb-[160px]    \" >\n\n    <div class=\"teq-grid gap-y-8 lg:gap-y-0\">\n\n                    <div class=\"col-span-6 md:col-span-12 lg:col-span-24 lg:col-start-2 title font-soehne font-semibold text-[40px] lg:text-[80px] leading-none\">\n                <p>Vous serez \u00e9galement<br \/>\nint\u00e9ress\u00e9(e)<\/p>\n            <\/div>\n        \n                                    \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-2 lg:mt-[72px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/lia-notre-nouveau-terrain-de-jeu\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Explore                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>L&rsquo;IA, notre nouveau terrain de jeu<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-ai-playground.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-ai-playground.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-ai-playground.jpg\"\n                                    alt=\"thumbnail-ai-playground\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-span-6 lg:col-start-9 lg:mt-[150px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/la-3d-pour-faire-entrer-lexperience-utilisateur-dans-une-nouvelle-dimension\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Business                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    News                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>La 3D pour faire entrer l&rsquo;exp\u00e9rience utilisateur dans une nouvelle dimension<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                4 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-3d-to-take-the-user-experience-into-a-new-dimension-mob.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-3d-to-take-the-user-experience-into-a-new-dimension.jpg\"\/>\n                            <img decoding=\"async\"\n                                    src=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-3d-to-take-the-user-experience-into-a-new-dimension.jpg\"\n                                    alt=\"thumbnail-3d-to-take-the-user-experience-into-a-new-dimension\"\/>\n                        <\/picture>\n                                    \n                    <\/a>                            \n                <a class=\"col-span-6 md:col-span-12 lg:col-[18_\/_span_6] lg:mt-[-130px] relative card\"  href=\"https:\/\/dusens.group\/fr\/the-sixth\/le-bothisme-lengagement-par-linclusion\/\">\n                    <div class=\"absolute top-0 w-4\/5 left-0  p-6 contain green\">\n                        <!-- Taxonomies -->\n                        <ul class=\"flex gap-2 font-semibold  text-xs \">\n                                                            <li class=\"uppercase square-before\">\n                                    Impact                                <\/li>\n                                                                                        <li class=\"uppercase square-before\">\n                                    Short                                <\/li>\n                                                    <\/ul>\n\n                                                    <div class=\"title font-signifier text-[24px] leading-[26px] text-dazzling pt-4 pb-8\">\n                                <p>Le bothisme : l&rsquo;engagement par l&rsquo;inclusion<\/p>\n                            <\/div>\n                        \n                                                    <div class=\"flex items-center gap-2 time text-[14px] leading-none \">\n                                <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"time\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7 14C10.866 14 14 10.866 14 7C14 3.13401 10.866 0 7 0C3.13401 0 0 3.13401 0 7C0 10.866 3.13401 14 7 14ZM8 6.585V3.00325H6V7.41421L8.29289 9.70711L9.70711 8.29289L8 6.585Z\" \/>\n                                <\/svg>\n                                2 min                            <\/div>\n                                            <\/div>\n\n                                            <picture class=\"width-100\">\n                            <source media=\"(max-width: 767px)\"\n                                    srcset=\"https:\/\/dusens.group\/app\/uploads\/2024\/06\/thumbnail-bothism-commitment-through-inclusion-mob.jpg\"\/>\n                            <source media=\"(min-width: 768px)\"\n                                    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