The challenge
We developed a strong identity for Homnis, at the crossroads of care, autonomy, and comfort, by creating impactful branding inspired by its human-first DNA. The goal: to unite all stakeholders (beneficiaries, caregivers, healthcare professionals, employees) around a shared vision of home care—without creating hierarchies or divisions.


Our approach
To establish a strong identity for the group by developing impactful branding and an editorial line that embodies its DNA and allows it to stand out in a sector where most players use similar codes and struggle to differentiate themselves.
About the brand
Homnis is a group committed to health for all, offering personalized, holistic, and human-centered support that enables everyone to remain in a familiar and comfortable environment, regardless of their life circumstances.