The challenge
On 13 November 2024, Nexans held its Capital Market Day in London – a strategic event designed to demonstrate the success of the transformations undertaken in recent years, while affirming a clear and ambitious vision for the future.
Our approach
To make this key moment a real lever for engagement, we chose to script the event. This creative strategy was broken down into three acts: a high-impact opening video, a promotional campaign and a spotlight on the speakers, the real players in the Group’s transformation.


About the brand
For more than a century, Nexans has played a major role in the electrification of the world. The Group designs and manufactures innovative cable systems and services through four main activities: PWR-Transmission, PWR-Grid, PWR-Connect and Industry & Solutions. Its ambition: to electrify the future in a sustainable and responsible way.

