ORANO
Strategic audit to rethink the group’s digital presence
In-depth analysis of Orano’s digital ecosystem to identify the levers for optimizing its corporate site, clarify its objectives and redefine its role in a communications strategy in line with the Group’s current challenges.
Expertises : Advisory, Digital
The challenge
Designed over five years ago, Orano’s website met specific needs, in line with the strategic priorities of the time. Since then, the context has changed. It has become essential to rethink the role of the site in Orano’s overall digital strategy.
Our approach
To draw up an objective assessment of the digital ecosystem and identify areas for improvement, we carried out a full audit, based on a methodology inspired by design thinking. This in-depth analysis revealed several key points: while the site stands out for its SEO effectiveness and the quality of its content, it suffers from complex navigation and an unintuitive tree structure. The result was a blurred understanding of its targets and objectives.
About the brand
Orano is a key player in the nuclear industry, committed to meeting the energy and health challenges of today and tomorrow. Thanks to its expertise and mastery of cutting-edge technologies, the group offers its customers high value-added solutions throughout the fuel cycle.
