Renault
The Originals Renault Garage: digital launch of the new service
Create a unique digital platform to promote Renault’s heritage, support collectors with expert services, and unite a passionate community around The Originals, at the crossroads of tradition, innovation and direct relationships.
Expertises : Advisory, Digital
See the websiteThe challenge
Renault wanted to make the most of its historical expertise and offer a genuine service to classic car collectors, providing them with practical, expert support.
Our approach
The Originals is much more than a museum or a shop: it’s a complete world dedicated to Renault’s heritage. With The Originals Renault Garage, the brand is going one step further by creating a unique digital platform designed to meet the specific needs of collectors. This new space enables Renault to interact directly with its community, beyond specialist shows, and to consolidate its position as a benchmark in the world of classic cars. By strengthening its service dimension, Renault is adopting a unique stance, one that is closer, more useful and more unifying.
About the brand
The Originals embodies Renault’s commitment to its history, heritage and enthusiasts. By offering services dedicated to classic vehicles, the brand combines tradition and innovation. It responds to the expectations of its community while taking a sustainable approach, true to the spirit of ‘Renaulution’.
