An engaging campaign created by Dusens Group to promote sport as a powerful driver of women’s empowerment, championed by top-level French athletes. An initiative to make women’s sports shine through commitment and engagement.

At puberty, nearly one in two girls drops out of sports (source: UN Women). Based on this observation, Dusens Group designed and produced the “Étincelles” campaign for UN Women France. The goal is to ignite a “spark” through a positive movement that encourages women to empower themselves and rebuild their confidence through sport.

Through this 360° campaign, combining outdoor advertising, social media, and in-person events, UN Women France and Dusens Group aim to make women’s sport shine and promote a more equal society.

Launched during a historic year for sports, the “Étincelles” campaign is also making waves internationally, shared under the hashtag #SheShines.

A pro bono project by Dusens Group

This pro bono campaign stands out thanks to the agency’s skills sponsorship and its desire to involve employees who are eager to commit to this cause. Women’s empowerment and inclusion is a natural priority for Dusens Group, whose workforce is over 60% female.

This campaign also highlights the strong synergy between Dusens Group — an independent communication consulting firm — and an organization like UN Women France, which works for gender equality and the empowerment of women.

Through this project, the association aims to raise funds to support the field programs run by UN Women in over 100 countries. The objective is to continue promoting education and public awareness, using sport as a lever for empowerment for women and girls.

Top athletes at the forefront: inspiring sparks for all women

We would like to thank all the athletes who took part in this campaign, including: Estelle Mossely, Manon Lanza, Sarah Abitbol, David Smétanine, Sarah Daninthe, Caroline Jouisse, Fabien Lamirault, Zakia Khudadadi, Germain Louvet, Manon Lanza, Alex Caizergues, Laura Di Muzio, Alexandra Pertus, Diandra Tchatchouang, Lenaïg Corson, Jessica Houara-d’Hommeaux, Laurence Fischer, Aurélie Bresson, Rana Gorgani, Cléopatre Darleux and Marie Bochet.

Dusens Group, creators of engagement

100% Independent – The right size and mindset to stay agile, efficient, and humble
35 years of experience – Still passionate about our clients’ challenges and our work since 1989
45 brands supported – On their strategies, platforms, and content to deliver the right message, at the right time, in the right place
4,200 digital corporate, business, or internal engagement platforms – Helping CAC 40 groups and their global operations engage their audiences

To learn more about the UN Women France campaign: https://www.onufemmes.fr/etincelles

Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36

Gruppo Iera, a family-owned business renowned for its expertise in Italian dining (IT Italian Trattoria and Strada), has chosen the communication agency tequilarapido to launch its new concept in Nice: Mediterraneo, opening to the public on Monday, July 17.

The Mediterranean art of living is setting up in the heart of the Libération district, inside the historic Gare du Sud, an iconic landmark of the city. This new venue has a special ambition: offering far more than just a culinary experience with concerts, exhibitions, family activities, cooking and dance classes, and more.

A first campaign to share and savor the Mediterranean !

A sunny, friendly, vibrant, diverse, and characterful campaign… just like the Mediterranean itself! To embody the personality of this new venue, the agency playfully twists traditional proverbial language to highlight the unique blend of modernity and authenticity that defines Mediterraneo. This diversity is also reflected in the visuals and typographic choices, which evoke the golden age of the French Riviera. This is the first campaign for Mediterraneo, with the ambition to expand the concept beyond Nice.

The system includes:

A series of visuals and taglines to illustrate the venue’s diversity

A local 360° launch campaign:

• Print billboards (Nice tram shelters)
• Digital screens (Nice and Cannes train stations)
• Press ads in ELLE magazine
• Mobile programmatic advertising

A social media and influencer campaign

A website (landing page) as the concept’s showcase: https://mediterraneo-nice.com

Campaign credits:

Client: Julien Oheix, Chief Brand Officer of Gruppo Iera

Agency: tequilarapido

Art Direction: Donna di Stefano

Copywriting: Alexandre Foucray

Social Media: Maéva Ferreri and Mehdi Dahmani

Media Manager: Caroline Gauci

Account Director: Ambre Boccara

Business Director: Sophie Gustinelli Cathelin

Project Manager: Laurine Ayach

Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36

In order to continue boosting awareness of the Mobilize brand — presented as the future of Groupe Renault — and to embody its “Playful Activist” personality, Dusens Group (formerly tequilarapido) designed a bold guerrilla marketing campaign, deployed around the VivaTech trade show.

Today’s mobility challenges demand useful innovation. Yet many trade shows still showcase concepts and gadgets that will never come to life. Building on this insight, Dusens Group positioned Mobilize as the brand whose technological innovations serve practical mobility and energy solutions.

A committed and engaging message, true to the Mobilize brand personality, was conceived and rolled out by Dusens Group through a campaign based on billboards:

3 creative ads placed around Paris Expo
Key traffic intersections targeted over a period of 3 days
Accompanied by clean tags on the ground

This is far from their first collaboration! Dusens Group (formerly tequilarapido) has been supporting Mobilize since its launch in 2021, notably through the creation of digital content built around an original editorial line inspired by gaming, which perfectly fits the brand’s image.

Campaign credits:

• Client: Mobilize – Marion Humeau, Chief Marketing Officer
• Agency: Dusens Group
• Art Direction: Raphaël Latrille
• Copywriting: Alexandre Foucray
• Strategic Planning: Iris Bensimon
• Media Manager: Caroline Gauci
• Account Director: Thibault Tréhin
• Business Director: Sophie Gustinelli Cathelin
• Project Manager: Pauline Lerdon

Press contact
Delphine Penalva I dpenalva@dusens.group I +33 6 68 53 72 36